This episode is sponsored byPunchline Conversion Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion.
You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at storyfuel.co/store, or directly on this Link
Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.
She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..
During this interview we cover:
00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor)
01:08 - Intro
02:30 - Start with the Focus and Then Determine the Format
04:40 - Improve Your Content Idea Generation Through Focus & Format
07:10 - How to Leverage Your true Creativity Potential & Become Better At It
09:22 - Create Content That Connects To Your Audience
12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts
16:38 - Get The Most Out Of Your Resources & Time When Creating Content
21:42 - How Valuable Is Creating Content Based on Your Opinion?
27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts
29:41 - How to Choose the Right Platform Where Your Audience Gatters
31:42 - Why not Promote Across All the Potential Channels?
35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel
35:53 - Awareness Stage Content Idea Generation
37:24 - Lead Generation Stage Content Idea Generation
38:24 - Sign Up Stage Content Idea Generation
39:44 - Conversion Stage Content Idea Generation
40:38 - Melanie’s Favourite Resources or Mentors
43:05 - Get Melanie's Companion Book For A Discount