In this episode of the Peak Experience Podcast, Robert Forto interviews Chelsea Burns, a marketing psychologist with a focus on the intersection of psychology and marketing. Chelsea shares her academic journey, the importance of understanding the target audience, and the sense of belonging among female entrepreneurs.

She discusses her recent study on female entrepreneurship, highlighting the impact of community and coaching on success. The conversation also delves into the nuances of psychological storytelling in marketing and the emotional aspects of consumer decision-making.