Conor Meakin is an ultramrathoner turned entrepreneur. When your product is logistically hard to ship, you have to focus on channels of customer acquisition that don't rely on a constant run of cash like advertising.

• Start on page with your site. There are some apps you can use to make sure your site is optimized for SEO. Make sure your site format is being submitted to Google for rich snippets
• Make sure you preview what your preview will look like.
• When looking at your keyword research, aim for high intent and low competition.
• The skysraper technique for SEO is looking at the first result, then making that article better, longer, more questions answered. You can beef them up with quotes from experts, infographics, and media.
• Once you have your skyscrapper content, create a cluster of content around that article to help building it up.
• You can use your Shopify blog for most of your content.
• Using HARO (Help a Reporter Out) as a way to get traffic and links to your website.

Mentioned in this episode:

Triple Whale - Whale Mail