5 Ways to attract loyal followers from your podcast and grow your super fans.

1)   Do your research and determine your target audience

2)   You want to make them feel part of the process

3)   You want to thank them and make them feel appreciated

4)   Ask for feedback and topic ideas

5)   Consistency is key

To sign up for the next "Launch Your Podcast Masterclass" click here - SPOTS ARE LIMITED

PODCAST EQUIPMENT

Blue Yeti Microphone, click here.

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack, click here.

Shure MV7 Microphone, click here.

Shure SM7B Dynamic Microphone, click here.

Rode RODECaster Pro Podcast Production Studio, click here.

REQUEST A CONSULTATION

Request a free 15-minute consultation to discuss your podcast launch strategy or if you have questions about my "Launch Your Podcast Masterclass."

 Fill out this form or email me at: dimple@mesmerizingmarketing.com

Join my next "Launch Your Podcast Masterclass" to launch your first podcast show. Learn all about podcasting from A to Z. Podcast equipment, podcast guests, podcast interviews, content ideas for your podcast, podcast marketing, sponsorship, and much more.

Request a free 15-minute consultation to discuss your podcast launch strategy or if you have questions about my "Launch Your Podcast Masterclass." Fill out this form or email me at: dimple@mesmerizingmarketing.com

SUBSCRIBE TO MY OTHER PODCASTS

MESMERIZING MARKETING™: Visit the podcast website to check out all the episodes. Subscribe to the Mesmerizing Marketing™ on Apple Podcasts or Spotify

If you are a "And Just Like That" Fan, check out my "And Just Like That Fans" Podcast for all your Carrie Bradshaw fans.

SIGN UP FOR MY "LAUNCH YOUR PODCAST MASTERCLASS"

Sign up for my "Launch Your Podcast Masterclass" for podcasting beginners who want to launch a captivating show.

Connect with Dimple

Visit my website to learn about my upcoming "Launch Your Podcast" Masterclass and other events.

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com (Email me to request a marketing consultation or podcast guest requests)

Resources for Launching Your Podcast and Live Show

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

For live-streaming to multiple platforms, use Restream.io

For note-taking and show notes transcriptions and so much more: Otter.ai

Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)

Listen to episode 10 and episode 33 to learn more about Otter.ai

Creating Beautiful Graphics for your podcast and podcast cover: Canva.com

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Welcome to the podcast launch strategy podcast, where we take a deep dive into

the latest podcast, launch strategies and tactics to help you launch a

successful show and grow your podcast.

Hi, I'm temple dang.

I'm an online marketing expert podcast.

And the host of the mesmerizing marketing podcast.

I love helping others share their message globally to build

a profitable personal brand.

That is mesmerizing.

All right, let's get this podcast started.

Welcome back to podcast launch strategy.

Today, I'm going to be talking about how to launch a podcast

show that attract loyal followers.

And why is this important?

Because loyal followers and fans will follow you wherever you

go, whatever you do to whatever new podcasts that you release.

And that is the advantage of that.

But.

Before we get to that part, you have to know how to attract these loyal

followers and how to keep them engaged.

So that's what we're going to talk about today.

So I'm going to share five tips with you on how to launch a show

that attracts a lot of followers.

So let's get started.

So number one is that you have to do your recent.

And by research, you really have to know for one who your audience is.

There's so many times when people come to me and they say they want

to start a podcast and I ask them, well, who is your ideal client avatar?

And they're not able to convey that they don't really know it in a manner where

they can communicate it effectively.

And that's an issue because if.

you don't even know who your ideal client avatar is, then how are you going to

develop a marketing strategy to speak to that specific audience so I think

step one is really doing your research and, determining a couple of things.

One is, who is your audience?

What do they like to do in their spare time?

Are they male?

Are they female?

What's the age group that they're in.

Where do they live?

Are they just in the United States?

Are they all over different countries?

What do they like to do in their spare time?

What kind of books do they like to read?

What other podcasts are they listening to?

Like as much information as you can gather, you want to

gather that information and you want to take out a note.

Are your notes, app on your iPhone or something.

And you want to write all of these things down and for the information

that you don't know, you want to start researching your clients and your

potential clients, and you want to see, well, who else are they following?

What pages are they following?

What are they attracted to in terms of.

Commenting on, like, what are they commenting on an Instagram, right?

What are they commenting on, on LinkedIn?

What are they, commenting on Facebook?

What are they posting?

Whose, content are they sharing?

Right.

Like if they're sharing Gary V's content, you know that they're a Gary V fan, right.

And that information is really useful.

So this is what you need to do.

You need to do that research.

And if you're not sure.

About certain things.

Part of that research process is you can send out a poll to your email list.

You can say to your list, Hey, I'm thinking of launching a new show.

If I were to launch a show out of these topics, which topics

would you want to hear about?

Right.

And maybe even you have an idea of a concept for the show and

you want to know what concept would appeal to them the most.

Go ahead and send out a survey.

If you have an email list, and if you don't have an email list, you can

still survey people on social media.

You can send out a poll in your Instagram stories.

You can create a poll on LinkedIn.

LinkedIn polls are really, really great for engagement.

A lot of people participate in those because.

Here's the thing.

People always want to be helpful.

So for example, if you've ever seen any posts for someone's like

posting an example of two different logos or four different logos,

and they're like, Hey, which one do you guys like better ABC or D.

And you probably have noticed that posts like that get a lot of engagement and

that's because people love to chime in when they're asked to contribute.

Right?

And the same concept goes here is like, you can ask your audience by researching

them and, and determine what kind of show they would want from you that

they would be willing to listen to.

And then you go and you build a show and by doing it that way and not

just rushing into it, and then just starting a show with no strategy.

I always say you have to have a marketing strategy for everything,

and that includes your podcast.

You have to have a marketing strategy, you'll have to have a launch strategy.

You have to have a promotional strategy.

Of how you're going to promote your episodes.

All of that.

Even a strategy for your guests and getting guests.

Right?

There's so many things I know.

Sometimes people are like, oh, just go, launch your podcast and,

you know, go put it on anchor.

First of all, don't put it on anchor.

Don't recommend it.

But secondly, if you want to have a successful show, you do need to think of.

If you just want to launch a show randomly without giving it any thought you can, but

is it going to end up being successful?

Probably not.

And there's a lot of podcasts out there that don't make

it beyond the fifth episode.

And I don't want your podcast to be one of those.

I want you guys to be able to take your podcast and turn it into a

platform to share your voice authentic.

With the world with your clients, with your future clients and to grow your

business and to grow your personal brand.

Because I do believe it is one of the best ways to do that.

So for me, this is not my only podcast right now.

You guys are listening to podcasts, launch strategy, but I have two other podcasts

and pretty soon, like more than two.

So I also have.

Mesmerizing marketing, which it's going to be linked in the show notes.

Definitely go subscribe to that and check it out.

But that's, you know, that's my main podcast, but I wanted to do something

exclusively just for people that are interested about podcasting and launching

their show and promoting their show.

So that's why I have podcasts on strategy.

And then I wanted to do something for fun.

So.

I did something that's not work-related, but it's more

like fun and it's entertaining.

So I am a sex in the city fan and sex, and the city just launched

a couple of weeks ago, their new revival called and just like that.

So I launched a podcast called and just like that fans.

And it's been.

Really a hit so far and it just is something fun.

And I like it because when I'm recording for that, it doesn't feel

like work well, actually, to be honest, even when I'm recording for my other

podcast, it doesn't feel like work.

And the reason for that is I love podcasting.

It makes me happy.

And it just something that even if I'm having a bad day, if I turn on

my microphone and I recorded episode.

It just puts me in a better mood.

It makes me feel better.

So that's the power of podcasting and sharing your.

All right.

So number two is you want to make them feel part of the process, which kind

of goes hand in hand with number one, a little bit of some of the things I shared

of, you know, asking them what they want.

Right.

And, and putting that in there, but also let's talk about making

them feel part of the process.

Once you have launched your show.

And part of that is getting feedback from them and seeing what type of content.

They would like to see more of what type of episodes they would like,

what are some of their favorite episodes that you've released and why?

So I think podcasting should not be a one way communication with your

audience, where you're putting out episodes and they're communicating,

but I think there should also be a way whether they can email you are, I'm

going to provide a tool in a minute that they can also communicate with you

and they can give you their feedback.

So one of these, tools that I recommend as a platform called speak pipe and speak

pipe is amazing because a allows you to create a personal page and you don't

have to install anything in your website.

You can create a voicemail page where your audience, your guests that are

listening to your show can send you voice messages are, you can even.

Embedded onto a specific page of a website or a blog, or you can

attach it as a widget that shows up as a side button on your website

and how you can use SpeakPipe.

Is that.

You can tell your audience, Hey, I want to know what some of the challenges are like

you're facing right with a, B or C or D.

And you can say, I want you to go to my website, go to speak pipe and, you know,

tell me what some of your challenges are or tell me what questions you have.

And I will answer those questions on one of my episodes, right?

And I think it gets the audience really involved and it makes them

feel like they're part of the process and it also helps them feel special.

And this is a great way to just foster that engagement.

And what I would say you can do is you can take this and you can have your

audience record messages of even some of your favorite episodes and why.

And then you can do another episode and you can talk about.

All of these guests and you can thank them for being loyal fans and subscribers.

And I think that, you know, every now and then, like you can do episodes like that.

Like even me, for people that love to reviews on mesmerizing marketing and

one of my random episodes, I called all of them out and I thanked them.

And then I linked them in the show notes because I think it's really important

to show appreciation for other people.

So if someone leaves your review, you do want to let them know that you appreciate.

And that's one way that you can do that.

So definitely go check out.

SpeakPipe I'm going to put it in the show notes for you guys.

All right.

Number three is that you want to thank them and you want to

make them feel appreciated.

So again, do you guys see what I'm doing?

I'm kind of building off of each key point and they're almost like very connected.

They're all tied together.

So, like I said, you want to thank them.

You want to thank them for listening to your show.

You want to thank them for sharing your show.

You want to thank them for leaving reviews and you want to make them feel special.

You want to make them feel like you appreciate them.

And that's really important.

So it's like saying thank you.

It calling them out by their name, it, seeing what you can do to support them.

Right.

And people will really appreciate that.

And that is how you build and attract loyal followers and loyal followers

are really important because they are the ones that are going to

download and listen to every episode.

They're the ones that are going to tell their friends about your show.

All right.

Number four is ask for feedback and topic ideas.

So you do want to ask for feedback as well, it makes them feel like

they're part of the entire process and you want people to feel.

You care about them and you want your listeners to feel like you care about them

and that you do want to hear from them.

So ask for feedback, don't be afraid to share your email address with them.

Don't be afraid to say, Hey, jump on a call with me.

Don't be afraid to say, go to my website and leave me a message and speak pipe.

And I will, you know, get back to.

So ask for feedback, ask for even topic ideas, ask for questions and

use that information for your future episodes, because the more you give

your audience, what they want, the more loyal they're going to become,

the more engaged they're going to be.

And then that is also how you build a loyal community and nowadays

building a community so important.

And a podcast is a.

Then you can also use to build your community online and I'll

do a separate episode about that.

So just make sure you guys the scriber right now, so you don't forget so that

when I do release an episode on building community, you will be the first to know.

All right.

And number five is be consistent.

Consistency is key.

And I'm sure you've heard this before.

Consistency is key in everything that you do, but it's definitely

also key when it comes to podcasting.

So if your audience is expecting you to have one new episode a week, you want to

have one episode a week, and if you're going to be on vacation for two weeks,

then you should prerecord those episodes and make sure that you set them up to go.

On those dates and you can be sitting on a beach drinking pina coladas, and

it is all good, but you don't want your audience to forget about you.

And I think that even during like the holidays, right, right now it's

the holidays and Sunday, and I'm recording this podcast episode.

And that is because I want to build a loyal community as well.

So if I don't show up for you guys, how do I expect you to show up for me?

So be consistent.

And if you guys do have any questions about launching your

own show, reach out to me.

I am here to help you.

My email's in the show notes.

I also have my launch, your podcast one day live masterclass coming up in January.

We did a couple of them.

They were absolutely amazing.

That is where we spend like five plus hours together, live over zoom.

And we go through the entire process of launching your own show.

And you guys can get the details in the show notes, but also let me

know, like what I can do to support you, but let me know what type of

topics would be of interest to you when it comes to launching your.

Launching your show.

And even once it's launched, right.

And you want to grow your show or you want to handle like, you know, marketing

and promotions, you know, send me some topic ideas that may be some questions

and I will make sure that I will incorporate those into future episodes.

so thank you guys so much.

If I don't talk to you before and you do celebrate Christmas, have an amazing

Merry Christmas and enjoy your time off.

Enjoy time with family and friends and reach out to those that might

be spending Christmas alone,

have a Merry Christmas.

Thank you for listening to the podcast launch strategy podcast.

If you found this episode valuable, please subscribe to the show and go

ahead and download some more episodes and share my podcast with your friends.

I would be so grateful if you could take a moment to leave a positive review

and also visit my website, www dot podcast, launch strategy, podcast.com.

Did check out all of my episodes to connect with me on social media

and learn about my launch, your podcast masterclass, a comprehensive

six hour masterclass to help you launch and monetize your first show.

Make sure you check out the show notes.

If you love marketing strategy, go check out my main podcast, mesmerizing

marketing, cause I know you'll love it.

Happy podcasting.