- 🗨️ Embrace New Mediums: Transitioning from traditional marketing to social media and podcasts requires adapting strategies to engage audiences passively.
- 🚀 Leverage Online Communities: Utilize platforms like YouTube and podcasts to share ideas and introduce interesting personalities, creating value for listeners.
- 🌐 Create a Knowledge Hub: Beyond generating revenue, focus on educating and providing valuable insights to audiences for self-investment and financial management.
Addison Wiggin discusses his journey from being the executive publisher of Agora Financial to creating a YouTube channel and podcast. The transition was sparked by the pandemic, which led to a shift from direct marketing to engaging with a broader audience through social media and other online platforms. While monetizing the content through sponsorships and partnerships, the primary goal of the Wiggin Sessions is to provide a platform for discussing wide-ranging topics and sharing valuable insights with listeners. The show also supports "The Essential Investor," a community focused on educating individuals about managing their own finances. Addison highlights the importance of adapting to new mediums and leveraging online communities to create a knowledgeable and engaged audience.
Chapters:
00:00 Intro
00:15 The Birth of the Wiggin Sessions
01:28 Transition from Traditional Marketing to Social Media
03:24 The Essential Investor: A Community for Self-Investment
05:23 The Impact of Politics on the Stock Market
08:59 Investment Strategies Amidst Uncertain Times
09:58 How to Engage with the Wiggin Sessions
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