Today, we’re going to talk about repurposing webinar content. So you came up with your idea, you marketed the webinar, you delivered it. It was great. The value was huge, and you're so happy with it. What now? Shouldn't you just create a gated, evergreen webinar?

The big thing is that it’s evergreen and you're like, “This is so great!” It's wonderful, but there's no deadline.

There's no scarcity. There's no compulsion. So what's going to drive people to watch that? So what if it's a lead gen piece?

I think if you've built up some authority and you have a reputation for creating amazing content, then yes. That could potentially work out really well for you.

But like I said, once the event is done, you hibernate. Once you're done hibernating, then you have to ask yourself, “How do I repurpose all of this wonderful content that I have?”

So I'm going to share with you what I recommend to my clients, from what consumes the least amount of resources to the most.

Show notes: https://defythestatusquo.com/2020/09/18/5-ways-to-repurpose-webinar-content/