Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community.

The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed.

Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team.

Links to interesting things from this episode:

🎉 Welcome Katee Sackoff and Battlestar React-ica!

People & Shows

• Battlestar React-ica: Katee's First Watch of BSG - YouTube
• On Purpose with Jay Shetty | Podcast on Spotify
• Misguided: The Newsletter | Matthew Facciani, PhD | Substack

Apps & Technology

• Podcast Transcription, Summaries & Clips – Try Free
• Pibbl | Podcast Social Media Automation

Articles & Episodes

• YouTube adds new podcast features, including an AI recommendation tool and 'Auto speed' | TechCrunch
• YouTube's Scarlet Letter | LinkedIn
• Spotify and Netflix sign Jay Shetty in $100M podcast deal
• Google Search as you know it is over | TechCrunch
• Podcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads. | Story | insideradio.com

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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