Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old!

SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.

Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time.

Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event!

Show Notes:

1) Sereen Teoh

2) SkyJoy

3) Sovico Group⁠

4) Loyalty and Awards conference

5) VietJet