Episode 115: Tito's Handmade Vodka

Episode 115 • 21st March 2023 • Liquor and Liqueur Connoisseur • Matt Birchard

00:00:00 00:28:38

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Episode 115 features Tito's Handmade Vodka. Bottled in 750ml at 40% ABV, or 80 proof and it retails for about $20.

Enjoy this episode with some Tito's and soda with a lemon wedge.

Tito's Handmade Vodka official website: https://www.titosvodka.com/

Brief Historical Timeline:

1992 - Tito Beveridge begins making vodka infusions for his friends
1995 - Tito applies for a distillery license
1997 - First year of production yields about 1,000 9-liter equivalent cases
2001 - Tito's wins a Double Gold Medal at the San Francisco World Spirits Competition
2013 - United Airlines begins serving Tito's on all their flights
2021 - 11,070,000 9-liter equivalent cases are sold, making Tito's the most popular distilled spirit brand in the USA, and providing enough for one 750ml bottle for each third person in the country
2023 - Tito's runs a Superbowl commercial named Dry January that features Martha Stewart

Key Cocktails:

Mix Tito's as you like.

References:

Eater Article on Tito's