In this episode of How To Scale an Agency, AJ and entrepreneur Jacqueline Yvette discuss effective marketing strategies for building successful businesses. Jacqueline emphasizes the importance of identifying clients' goals and desires, and creating marketing content that speaks directly to them. She also stresses the significance of empathy in communication and pursuing goals. The episode also features a story about a college student who helped a struggling business with marketing strategies. Listeners can access 15+ hours of marketing classes and connect with Jacqueline on Instagram or the Steve Harvey Show for more insights.

In This Episode, You’ll Learn:

• 00:00:00 - Entrepreneur helps experts sell programs through instant resonance with messaging
• 00:02:25 - Identifying clients' goals and desires for a successful business
• 00:06:38 - Creating effective marketing content with customer feedback
• 00:09:58 - Developing your own strategy rather than copying competitors
• 00:13:06 - Effective communication is key to success, not the best strategy
• 00:14:24 - Finding a creative path in business
• 00:15:41 - Speaking to an audience needs over offerings
• 00:18:25 - Pitfalls of vague messaging in business and fitness spaces
• 00:22:19 - Access marketing classes and connect with the author on Instagram for success
• 00:28:58 - Private responses may be more important than public engagement
• 00:30:51 - Market message match: the importance of meeting your market's desires
• 00:36:11 - Empathy in communication and pursuing goals is crucial

Links And Resources:

• Jacqueline Yvette on Facebook
• The New Wave: psychology-based marketing for expert entrepreneurs
• Email AJ here at aj@revenueboost.net
• AJ Cassata on LinkedIn
• Join 4000+ other agency owners here in the #1 free facebook group for agency owners, B2B Sales & Marketing Secrets

Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!