Artwork for podcast Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs
How to Write Copy for Luxury, "Want to Have" Services
Episode 32 • 21st February 2024 • Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs • Sara Gillis
00:00:00 00:12:07

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On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service.

Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing isn't necessary to conduct life or business. Tune in to learn why focusing on the value of a given product or service isn't the answer!

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