Your clients need you to play four distinct roles in their lives in order for them to get the results and transformation they came to you for in the first place.

In this week’s solo episode I’ll reveal to you what those roles are and how they will change the game in your approach to the client - coach relationship.

04:25 - the 4 roles you play

15:26 - our fears about becoming friends with our clients

23:10 - the benefits of the 'friend' role

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