00:00:27Welcome to women conquer business. My name is Jan McFarland. This podcast is for smart, serious business, owners, tired of the senseless chatter about growing a business. If you don't want to hear any more, get-rich-quick too good to be true nonsense. You've come to the right place. You'll learn my mindset is everything, as well as strategies for sustainable business growth and how to implement it along with the secrets. I learned leading large-scale business projects that also apply to five and six for your businesses. Are you ready? Let's go forth and conquer.

00:02:06Christmas. And in that time, they not only got the house fixed up.

00:03:11Are you look? More means? You know, it could be a, my going to cut from my budget which will make it seem like I've made more money or do I actually want more clients, more invoicing, more money coming in through the front door because they're a lot of different ways that you can make money. So what happened was my parents decided to take action and they asked a simple question. If we were to sell this house, how much money could be potentially make what they got back, was a specific response that was measurable, and attainable and relevant and time-based. The realtor came back and said,

00:03:53You can measure it because of quantifiable. This is how much money you're going to make. It's at a novel because the realtor showed them specs of like all the other houses in the area and said your house is comprable to these other comps. And we think that we can sell it in that time frame for that amount of money. It's relevant because my parents have always wanted to move. And hear somebody telling them that they can, in fact, sell their house, which would require the moving and it's aligned with what their Vision was for themselves, which is to get into a new house. And it's time based is saying if you split your house on the market now,

00:04:40And that my friends is what people talk about these fuzzy things like smart goal. We just ran through it when it comes to selling a house.

00:04:55The importance of setting Business Schools. Is that very thing? When you're Your Own Boss, you like, you know, I don't really want to commit to anything. You know, you're afraid that. If you say, I'm going to make $50,000 this year that if you don't make it, you're going to see it as some big failure or some other nonsense. Write the importance of setting Business Schools is actually, it's it means that you are focusing your attention on a specific outcome. When my parents are saying, we just want to move, it's like, okay. Well, where do you want to move? If you want to go to Portland. Do you want to move to Boise? Do you want to live in Meridian? Like what? Where do you want to live? There's no way. You can focus your attention on that. If you don't know how much you can sell your house for, it's not really miserable.

00:06:40I mean, I could be at some time in the future.

00:07:19Is it possible? Absolutely, is it at a novel in the first year? It's kind of unlikely depending on what product you're in. I don't say this to discourage, you actually saying this to encourage you, it means set measurable and attainable goals. And if it doesn't seem like it is attainable, then set of smaller goal in the interim. Because humans are funny creatures. We need to see progress and if it's always some unattainable goal, is easy to lose focus. It's easy to get discouraged. It's easy to start going after shiny objects, which right in front of you and seemed much more attainable, then something far off into the distant future.

00:08:34Then you're kind of letting yourself off the hook.

00:09:00I've talked it out over and over and over again, is

00:09:32So, it needs to be something attainable. It needs to be time-based. Has to have a deadline. And I will tell you, my parents like back themselves up into a deadline when they sold their house because they sold the house, much quicker than they had anticipated, which meant that, then they had to really speed up the home-buying process and then try to sink that up. Which is part of why we needed to come over to Idaho, to help them move, which is great because when the deadlines change, yes, what a business, that's when we collaborate, when things change, we need to have people that we rely on. We need to have our partners and colleagues who have our backs service providers who will help us.

00:10:55Which I hope that doesn't happen cuz when event venues change, that's a very difficult thing to overcome.

00:12:03Essential in the heart of every business. That's the importance of goals is that they are actually what helps you with your internal and external clock. When it comes to your business. It gives you Clarity around decision, making it helps you control the future. It keeps you from overspending on the wrong things and understanding on the things you need to focus your attention or time or money or resources on that motivates you. That's the importance of having attainable goals is if you have too high of a bar to get over sometimes it's unreachable and it actually D motivates, you and keeps you from actually going after those goals.

00:13:44Anything less and it's going to do quite the opposite. And I want you out there motivated and achieving your goals. So, that together, we can make the world a better place. Please join me next week as we continue diving deep into goals. Because as you know, gold or different than resolutions, most New Year's resolutions have already fallen by the wayside before your business to succeed. Goals, need to be a Core Concepts that you've embraced. Talk to you next week.