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How to Build a Mesmerizing Personal Brand That Grows Your Business with Dimple Dang
Episode 555th October 2022 • Mesmerizing Marketing™ • Dimple Dang
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Hello, my mesmerizing marketing tribe.

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Today I'm gonna be talking about how to build a mesmerizing personal brand.

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And you know, I've talked about this a little bit in my clubhouse

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rooms, but people always ask me this question simple, Is it better to build

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my business brand or my personal?

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And I always say it's better to start with your personal brand.

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So I'm gonna go into a little more details about why it's better to build a personal

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brand and why it's more important.

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First of all, when you build your personal brand, it automatically helps

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elevate your business brand because think about it, you are the face of your.

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Right, And people are going to work with people they know, like, and trust.

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And in order to build that, no, like and trust factor, you have to be

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able to be seen online, on social media and all over the internet.

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when people get to hear your voice, when people get to see you

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on video, they have the ability.

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To really become a loyal fan, they have the ability to be mesmerized by you.

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So I always say personal brand for many reasons.

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Another reason is that a personal brand is like an insurance policy.

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Even if you work for corporate America or a large firm or you know you're

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not an entrepreneur, what it does is it gives you insurance instead of.

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You seeking opportunities, if you were to get laid off, opportunities will

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come to you because you're already putting yourself out there as the

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specialist in your niche, right?

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And people can see that, okay, you really know a lot of information

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about Instagram or you know, a lot of information about family law, whatever

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it happens to be, right, that you do.

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But that's one of the reasons why.

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The other reason is that you know, what worked a few years

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ago, is not gonna work anymore.

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Times have changed.

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Okay.

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So there's a time when a lot of business owners and professionals,

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they relied on just referrals and they've built pretty sustainable

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businesses based off of referrals.

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But times have changed since the pandemic happened.

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And if you think about.

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we were asked to stay at home.

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We couldn't go anywhere.

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We couldn't travel, we couldn't go to conferences.

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We couldn't host our own events, you know, for, for a long time.

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And now, yes, the world is open, but the thing is, it's never gonna be the same.

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And the way people do business has also changed.

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In the past, people would do a lot of business in person.

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They would drive and spend hours in traffic just to go meet someone.

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And now they may do that sometimes, but in order to.

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Make better use of their time.

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What they're gonna do is they're gonna say, Hey, let's just meet over Zoom.

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, right?

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And then they've saved themselves an extra hour and a half

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in their day in a big city.

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If they live in like Los Angeles or Chicago or you know, Houston, any big

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city where traffic is so bad, they've saved themselves an extra hour and a half.

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That's time back for their day to spend with their family, to work on

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their own business are to go work out.

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And that's a great thing.

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So when it comes to your personal.

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Right.

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People are becoming more discerning now with who they wanna work

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with and how they choose who they're going to do business with.

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And they're doing their research.

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They're looking to see if you really know what you're talking

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about or you just making it up.

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And the best way to really showcase yourself as.

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Professional that you are in your niche, that you are better than

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some of your competition, is that you have to put yourself out there.

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And here's one more thing I wanna talk about, cuz I know a lot of people are

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scared to put themselves out there.

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I have talked to a lot of clients, they're scared to be on camera, they're

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scared to have a podcast cuz they don't like their voice or the way they.

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and those are all self-limiting beliefs.

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Okay.

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And your self-limiting beliefs will hold you back from true success.

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And the reason I'm starting to talk about this now is that 2023 is around

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the corner and most people are not gonna think about 2023 until December 31st.

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But I am starting to think about 2023 now, and I'm starting to evaluate

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what my goals are for next year.

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And I'm also.

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Training my clients to start thinking about that now so that they can have a

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very dialed in marketing strategy that they've developed and they've worked on

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for the next couple of months, so that when January rolls around, They're ready

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to implement, they're ready to go forward.

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They're ready to really make a difference in terms of showing up, right?

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Showing up online, showing up on the internet, showing up on YouTube,

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showing up on their podcast.

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It's a matter of making that commitment to picking one or two platforms or one or

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two things that you're excited about that you can commit to doing and doing those.

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So if you're listening to this episode, I hope that it, inspires

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someone to go out there and make a commitment to get back on TikTok.

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If, let's say you've been slacking for a while, you got really busy

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and you just got out of the habit of doing it right, it's a habit.

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I'm gonna tell you right now while you're listening to my show, to go pull out

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your calendar and make an appointment with yourself for content creation day

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where you're gonna create content for.

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Or for any other channel that you want, but put it on your calendar.

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When you put it on your calendar, it's a commitment to yourself.

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Just like you would not cancel a meeting with a client, you should not cancel this

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meeting with yourself to create content and if you do that week after week after.

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and you don't give that spot away to a potential meeting or client because, oh,

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that's the only time they can meet because then your content is never gonna get done.

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And your business is not going to be growing.

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In order to grow your business, you have to be able to put yourself out there

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and you have to work on your marketing.

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Whether you're paying someone to handle your marketing, whether you're

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doing it yourself, you have to commit.

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To investing a little bit of your time into it, because even if you're working

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with someone, they're gonna ask you for information that they need to create

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what they're gonna create for you.

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And if you're doing it yourself, then you have to be committed to working on it.

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All right.

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So when it comes to building a personal brand, there are a couple

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of different ways to do that.

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One of my favorite ways to build a personal brand is through podcasting.

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And the reason I say that is when you have a podcast, you are getting not

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just reach within your own country, you're getting reached globally.

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And if you can become known globally, , that's actually very powerful.

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That gives you credibility, and it doesn't matter if you're a local business or

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you only, you know, practice law in in a certain city or state or whatever.

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What matters is that your popularity goes up.

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More people know about you.

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They may have connections.

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With other people in your city, and as a result down the road, that

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may get you more referrals, right?

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So you have to think about it that way.

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And when it comes to a podcast, I would say start with your why.

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Your why is the biggest thing, because that's gonna propel you to

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keep going when you're exhausted.

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And that's going to be the reason to have your show because You

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really wanna make your why so powerful that it keeps you going.

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When you feel a little exhausted, you remind yourself of your why.

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Then you can keep going because no matter what you're working on, whether

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it's a TikTok channel, whether it's podcasting, whether it's YouTube,

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it takes a certain amount of effort and commitment, and sometimes it can

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get exhausting and that's okay, but you just have to take a deep breath.

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Think of your why and you have to start over again.

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So going back to podcasting, the other great thing about podcasting

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is, is your opportunity to show your expertise in your niche.

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When people get to listen to you and they hear how knowledgeable you are in what it

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is that you do, and then they're comparing you with other people, with other vendors

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that they're thinking of working with.

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Like it's a slam dunk.

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You're gonna end up closing that business.

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And basically, that's why I call it like an insurance policy.

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A personal brand is like an insurance policy cuz it's gonna

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help you close that business.

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With a podcast, it's also an opportunity for you to promote your services

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and to promote your community.

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Maybe you have a private membership.

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You want people to join because you can put anything in your podcast that

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you want, and now there's even the ability to add your own ads in there.

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But even in the intro or the outro, you can have a call to action.

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And podcasting is great for that reason.

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It's also great cuz when you have your own show, you're gonna have other people

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reach out to you and they're gonna start asking you to be on their show.

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And what that is doing is that's going to expand your audience to a lot more people.

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And that's a really, really great thing.

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That's a powerful thing.

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So when you have a podcast, it ranks on Google.

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In multiple different, platforms and networks and if you're strategic with

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how you are creating your show, how you're creating each episode, how you're

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titling it, you can take advantage of getting free traffic by having those

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episodes rank high on Google on page one.

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That's what I've done.

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That's what I've done for my clients because I help them launch their shows.

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We do the entire production for them.

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They literally just show up and, you know, we hit the record button and that's

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a done for you where they don't have the time to do it all themselves, but

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they're willing to make the investment to pay someone else to handle it.

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But they wanna have that visibility in the marketplace.

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And it does give you that visibility.

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And podcasting has become very popular.

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When people are now driving in their cars, they're listening to

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more and more podcasts instead of just listening to normal music.

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When they are at home, they're listening to podcasts as well, and

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it's just increased in popularity throughout the years, and it's

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going to continue to increase.

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So consider launching your own show.

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And don't have a show that talks about everything.

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Make it niche according to what it is that's relatable to your business,

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to what you do, and that's how your show's gonna be successful.

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And if you are interested in launching your own show, I actually host these

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launcher podcast master classes.

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I'm having one coming up on October 22nd, and then I might do another one this year.

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Not sure, possibly, but if you're interested in joining that, it's a

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live three hour class where we go through the entire process of setting

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up your show from beginning to end.

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Everything you need to know, including.

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how you can monetize your show, how you can get gased, how do you interview,

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how do you pick the name, how do you do the cover, how do you do the editing?

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Everything you need to know.

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So the link is gonna be in the show notes to get more details on that or to sign up.

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And you can always send me email as well.

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My email is in the show notes if you have questions.

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So podcasting is one way to build your personal brand.

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The other way to build your personal brand is to be on social.

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And the hottest thing on social media right now are TikTok reels

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and Instagram reels, and TikTok has really exploded in the past few years.

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There's a time when everyone thought it was a platform for young kids just

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dancing around, and it has changed.

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It is no longer just that platform.

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So if that's the impression that you're under, I encourage you

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to go to TikTok, type in a key word that's relevant to your.

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And go check it out, because now I'm seeing people of all ages that

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are creating content on TikTok.

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I'm seeing a lot of educational content that is presented in a

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fun, entertaining way, and that content I call entertainment.

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It does really, really well and TikTok is a great way to promote.

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Your product, your services, to build your following, to build a community, to sell

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affiliate programs or anything like that.

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So, if you're not currently using TikTok, go and study it first.

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Go and see what other people are doing, See what's working, see how they're

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creating their content, and then if it's something that you are gonna commit to

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doing, then like I said, put it on your calendar and start creating content.

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And be the face of the content.

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Do not hide behind.

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Well, I don't wanna show my face.

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And yes, you can make talks without showing your face, but I'm just

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saying don't hold back because of fear, is what I'm saying.

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All right.

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Just don't let fear hold you back.

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If you're gonna do something like go all in and do it with a little

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bit of fear, and that's fine.

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And then when you do it with fear, every time you do.

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Again and again, you're gonna have less fear.

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Okay?

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And, and , that's the way that you're gonna do that.

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The other thing that you can do is you can take advantage

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of the power of press releases.

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And press releases are amazing for a couple of reasons.

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one is that you can get a powerful, authoritative.

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From a press release back to your website, and that's really, really good for seo,

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which is search engine optimization, which helps your website rank higher on Google.

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And the other thing is that you have the ability to have that press release

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written in a way strategically for SEO so that it ranks high for, you know,

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keyword that you want to come up.

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And it also is something that, you know, shows okay, you're doing this or

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you've launched something new and you wanna put it out there to the world.

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Or maybe you have brought on more team members, whatever it happens to be, right?

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But it can also get picked up by the media.

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And if you happen to get picked up by the media, , that's priceless, right?

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You can't put a price on if someone wants to interview you to be on the

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news or they wanna quote you in a couple of publications, that is huge.

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Right?

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The other way though.

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You can get publicity if you don't want to do press releases.

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I recommend doing press releases quarterly.

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Like when I have set them up for my clients, like we have done

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them quarterly because, every quarter that's like three months.

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Like there's gonna be new things to talk about in report.

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And you can also go to this website called Harrow, h a r o, and

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You can create an account and you can create alerts based on what type of

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content reporters are looking for.

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But you do have to be really quick in responding, so you should have a

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couple of things prepared to send.

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In order to get those out because the people that respond the

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fastest are usually the ones that are getting these opportunities.

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And you wanna just have a really good paragraph or two prepared, and you want

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to be careful to listen to what their requirements are, cuz they're gonna say,

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We need you to answer these questions, or we need you to, you know, talk about this.

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And you need to be prepared to really customize your answer based on what they.

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So that's a great.

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The other way to build your personal brand is through having your own

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YouTube channel, and I know that a lot of people have probably thought

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about having a YouTube channel, but for whatever reason, they haven't done it

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or they just haven't gotten to it yet.

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And even though YouTube seems like a lot of work, I think most of the

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work is really in the editing part of it, which you can outsource

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to, you know, to someone else.

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But as far as like, you know, making YouTube videos, you don't even have to

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have a big, fancy, expensive camera.

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If you have an iPhone 13, you can make amazing high quality video.

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With your iPhone, with a tripod and your iPhone, and you can

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literally have great videos.

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And in the show notes, I'm actually gonna put a.

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To my recommended equipment because there's also a microphone that

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I got from Amazon that I love, and it's literally wireless.

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So basically you can plug it into your phone and you can clip the other part

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onto your outfit and there's no wires.

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And the sound quality is amazing because when you're gonna do

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YouTube, you wanna have great audio.

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Right.

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And with that microphone you can even move around.

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If you're creating like tos or you're in the kitchen, you're demonstrating,

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Hey, this is my favorite recipe.

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So absolutely love it.

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And also, I'll put some resources in there for some other things if like,

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, you wanna launch your own podcast?

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What kind of equipment you can get all that.

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So make sure you check out the show notes.

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And then with YouTube, the key is this.

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The key is to come up with a strategy before you just

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start making random videos.

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So coming up with a strategy means that you need to sit down and decide

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what topics you're going to talk about.

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And you can do this a couple of different ways.

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You can do this by researching.

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People that are doing things similar to you or you know, your competitors

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and you can see who's doing really well, who has a lot of video views,

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which of their videos have done well and what do they talk about?

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Then make an Excel spreadsheet and write the names of exactly, well,

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how do they name those videos?

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How many views did that particular video have?

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How many minutes was it?

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Because I want you to really study what other people are doing.

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and take information from that, that's going to help your channel grow faster.

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The other way to grow on YouTube is to have something where you

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are creating a series of videos that are all around one topic.

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So for example, if I did a series all about, Instagram or podcasting,

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I could have four videos that are about Instagram, but maybe there are

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about four different components of I.

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Or four different components about podcasting and I can have a part one and

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then part two, part three, part four.

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Well, it does, It can be parts, but it doesn't even have to be.

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It just basically, Okay, this is in this series, and what happens is when they

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watch the first one, if you have three more in the editing on the back end of

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the YouTube editor, you can put the.

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To show the next one in the series and the next one, and what happens is you end

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up getting more watch time, and that's going to actually trigger the algorithm

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to show your videos to more people.

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The other thing with YouTube that you can do is you can study to see the

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titles that have done really well.

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And you can make your video with the same title and use some of the same hashtags.

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And what's gonna happen is after someone has watched their video with that title,

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because your video has a similar title and it's similar content, YouTube always

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says, Oh, see, similar, recommended video.

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And then it's gonna show your content as well.

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So that's a great way to increase the views that you

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get on your YouTube channel.

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And when you're on YouTube, what you could do, because I know it's a little

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bit of a task to get ready for YouTube, and especially if we're females, like

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fixing your hair, make up all that.

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But if you wanna work smarter, what I would say is create

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your content for YouTube.

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Film it where you're not super zoomed in, you're like, you know,

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there's a little bit of room so that if you wanted to edit the video and

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make it the right dimensions for.

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Like TikTok reels or Instagram reels, what you can do is you can repurpose

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that one video, let's say like a, you know, seven minute video and you can

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also make two or three reels out of it.

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So now you're not having to produce double or triple the content.

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You're producing the content once and you can repurpose it I guarantee

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that's gonna save you a lot of time.

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But going back to the whole building a mesmerizing personal brand, you

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have to put yourself out there.

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People have to be able to hear you.

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They have to be able to see you, right?

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So if you are creating content, think about what kind of platform.

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That you feel comfortable creating content on, or that you're willing

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to invest your time to work on that, to learn it, Whether it's, you know,

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creating content for TikTok, whether it's launching a podcast, whether it's

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YouTube, whether it's like working on press releases and creating content for

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your website, whatever it happens to be.

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But pick one or two strategies that you're gonna go all.

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For 2023 and start learning how to do those things now.

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Start preparing right now to get, your strategy together.

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And if you need help with your marketing strategy for next

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year, then reach out to me.

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Go to the show notes.

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You can fill out a form.

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I do offer a free consultation and I'd be happy to help you put together

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an effective strategy for next year.

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Or if you feel like you've gotten off track and you know,

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you've just gotten so busy.

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Didn't focus on your marketing and you need to get back into it.

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You need some accountability.

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I can help you with that as well, but I do wanna reiterate the importance

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of building your personal brand.

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It's going to automatically help build your business brand, and it's also

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going to give you more credibility.

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When you have more credibility.

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It's gonna increase your income, it's gonna increase the percent, your close

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rate of potential clients that come to you that are going to end up signing up with.

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And this is for any industry.

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It doesn't even matter what you do, it's just the way that it works.

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So consider doing any of those things, but just commit to building your

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personal brand and focus on that before you focus on your company brand.

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Because even if you look at people like Elon Musk, right?

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He has built a very, very powerful personal brand, right?

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Like if you look and see how many followers he has versus Tesla,

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there's gonna be no comparison, right?

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But he is the brand, and you are the same for your industry, for

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your company, for your business.

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So I hope that this episode has inspired you to go out there and commit to

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launching your podcast, getting back to TikTok, or creating a new TikTok channel.

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Creating a YouTube channel, working on press releases or anything else.

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And if I can help anyone with anything, feel free to reach out.

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But I just wanted to say, now's the time to start thinking about what you're

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gonna be working on for next year.

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Don't wait until the holiday season cuz you'll get really busy with the holiday

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festivities and family and friends, and traveling and, and all this stuff.

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Start working on it now.

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Go ahead and build that personal brand that's mesmerizing and share

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this episode if you enjoyed it.

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And if you have not left a review and you're enjoying my podcast, I

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would love it if you could leave me a review on Apple Podcast and

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I will see you guys next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave a review

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and visit the podcast website to check out all the latest episode.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow PLE on Clubhouse.

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Her handle is at Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.