Transcripts
Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive
Speaker:into the latest marketing trends, tools, and tips, and provide you with
Speaker:the top resources you need to thrive and make your marketing mesmerizing.
Speaker:And now here's your host Dimple.
Speaker:Dang.
Speaker:Hello, my mesmerizing marketing tribe.
Speaker:Today I'm gonna be talking about how to build a mesmerizing personal brand.
Speaker:And you know, I've talked about this a little bit in my clubhouse
Speaker:rooms, but people always ask me this question simple, Is it better to build
Speaker:my business brand or my personal?
Speaker:And I always say it's better to start with your personal brand.
Speaker:So I'm gonna go into a little more details about why it's better to build a personal
Speaker:brand and why it's more important.
Speaker:First of all, when you build your personal brand, it automatically helps
Speaker:elevate your business brand because think about it, you are the face of your.
Speaker:Right, And people are going to work with people they know, like, and trust.
Speaker:And in order to build that, no, like and trust factor, you have to be
Speaker:able to be seen online, on social media and all over the internet.
Speaker:when people get to hear your voice, when people get to see you
Speaker:on video, they have the ability.
Speaker:To really become a loyal fan, they have the ability to be mesmerized by you.
Speaker:So I always say personal brand for many reasons.
Speaker:Another reason is that a personal brand is like an insurance policy.
Speaker:Even if you work for corporate America or a large firm or you know you're
Speaker:not an entrepreneur, what it does is it gives you insurance instead of.
Speaker:You seeking opportunities, if you were to get laid off, opportunities will
Speaker:come to you because you're already putting yourself out there as the
Speaker:specialist in your niche, right?
Speaker:And people can see that, okay, you really know a lot of information
Speaker:about Instagram or you know, a lot of information about family law, whatever
Speaker:it happens to be, right, that you do.
Speaker:But that's one of the reasons why.
Speaker:The other reason is that you know, what worked a few years
Speaker:ago, is not gonna work anymore.
Speaker:Times have changed.
Speaker:Okay.
Speaker:So there's a time when a lot of business owners and professionals,
Speaker:they relied on just referrals and they've built pretty sustainable
Speaker:businesses based off of referrals.
Speaker:But times have changed since the pandemic happened.
Speaker:And if you think about.
Speaker:we were asked to stay at home.
Speaker:We couldn't go anywhere.
Speaker:We couldn't travel, we couldn't go to conferences.
Speaker:We couldn't host our own events, you know, for, for a long time.
Speaker:And now, yes, the world is open, but the thing is, it's never gonna be the same.
Speaker:And the way people do business has also changed.
Speaker:In the past, people would do a lot of business in person.
Speaker:They would drive and spend hours in traffic just to go meet someone.
Speaker:And now they may do that sometimes, but in order to.
Speaker:Make better use of their time.
Speaker:What they're gonna do is they're gonna say, Hey, let's just meet over Zoom.
Speaker:, right?
Speaker:And then they've saved themselves an extra hour and a half
Speaker:in their day in a big city.
Speaker:If they live in like Los Angeles or Chicago or you know, Houston, any big
Speaker:city where traffic is so bad, they've saved themselves an extra hour and a half.
Speaker:That's time back for their day to spend with their family, to work on
Speaker:their own business are to go work out.
Speaker:And that's a great thing.
Speaker:So when it comes to your personal.
Speaker:Right.
Speaker:People are becoming more discerning now with who they wanna work
Speaker:with and how they choose who they're going to do business with.
Speaker:And they're doing their research.
Speaker:They're looking to see if you really know what you're talking
Speaker:about or you just making it up.
Speaker:And the best way to really showcase yourself as.
Speaker:Professional that you are in your niche, that you are better than
Speaker:some of your competition, is that you have to put yourself out there.
Speaker:And here's one more thing I wanna talk about, cuz I know a lot of people are
Speaker:scared to put themselves out there.
Speaker:I have talked to a lot of clients, they're scared to be on camera, they're
Speaker:scared to have a podcast cuz they don't like their voice or the way they.
Speaker:and those are all self-limiting beliefs.
Speaker:Okay.
Speaker:And your self-limiting beliefs will hold you back from true success.
Speaker:And the reason I'm starting to talk about this now is that 2023 is around
Speaker:the corner and most people are not gonna think about 2023 until December 31st.
Speaker:But I am starting to think about 2023 now, and I'm starting to evaluate
Speaker:what my goals are for next year.
Speaker:And I'm also.
Speaker:Training my clients to start thinking about that now so that they can have a
Speaker:very dialed in marketing strategy that they've developed and they've worked on
Speaker:for the next couple of months, so that when January rolls around, They're ready
Speaker:to implement, they're ready to go forward.
Speaker:They're ready to really make a difference in terms of showing up, right?
Speaker:Showing up online, showing up on the internet, showing up on YouTube,
Speaker:showing up on their podcast.
Speaker:It's a matter of making that commitment to picking one or two platforms or one or
Speaker:two things that you're excited about that you can commit to doing and doing those.
Speaker:So if you're listening to this episode, I hope that it, inspires
Speaker:someone to go out there and make a commitment to get back on TikTok.
Speaker:If, let's say you've been slacking for a while, you got really busy
Speaker:and you just got out of the habit of doing it right, it's a habit.
Speaker:I'm gonna tell you right now while you're listening to my show, to go pull out
Speaker:your calendar and make an appointment with yourself for content creation day
Speaker:where you're gonna create content for.
Speaker:Or for any other channel that you want, but put it on your calendar.
Speaker:When you put it on your calendar, it's a commitment to yourself.
Speaker:Just like you would not cancel a meeting with a client, you should not cancel this
Speaker:meeting with yourself to create content and if you do that week after week after.
Speaker:and you don't give that spot away to a potential meeting or client because, oh,
Speaker:that's the only time they can meet because then your content is never gonna get done.
Speaker:And your business is not going to be growing.
Speaker:In order to grow your business, you have to be able to put yourself out there
Speaker:and you have to work on your marketing.
Speaker:Whether you're paying someone to handle your marketing, whether you're
Speaker:doing it yourself, you have to commit.
Speaker:To investing a little bit of your time into it, because even if you're working
Speaker:with someone, they're gonna ask you for information that they need to create
Speaker:what they're gonna create for you.
Speaker:And if you're doing it yourself, then you have to be committed to working on it.
Speaker:All right.
Speaker:So when it comes to building a personal brand, there are a couple
Speaker:of different ways to do that.
Speaker:One of my favorite ways to build a personal brand is through podcasting.
Speaker:And the reason I say that is when you have a podcast, you are getting not
Speaker:just reach within your own country, you're getting reached globally.
Speaker:And if you can become known globally, , that's actually very powerful.
Speaker:That gives you credibility, and it doesn't matter if you're a local business or
Speaker:you only, you know, practice law in in a certain city or state or whatever.
Speaker:What matters is that your popularity goes up.
Speaker:More people know about you.
Speaker:They may have connections.
Speaker:With other people in your city, and as a result down the road, that
Speaker:may get you more referrals, right?
Speaker:So you have to think about it that way.
Speaker:And when it comes to a podcast, I would say start with your why.
Speaker:Your why is the biggest thing, because that's gonna propel you to
Speaker:keep going when you're exhausted.
Speaker:And that's going to be the reason to have your show because You
Speaker:really wanna make your why so powerful that it keeps you going.
Speaker:When you feel a little exhausted, you remind yourself of your why.
Speaker:Then you can keep going because no matter what you're working on, whether
Speaker:it's a TikTok channel, whether it's podcasting, whether it's YouTube,
Speaker:it takes a certain amount of effort and commitment, and sometimes it can
Speaker:get exhausting and that's okay, but you just have to take a deep breath.
Speaker:Think of your why and you have to start over again.
Speaker:So going back to podcasting, the other great thing about podcasting
Speaker:is, is your opportunity to show your expertise in your niche.
Speaker:When people get to listen to you and they hear how knowledgeable you are in what it
Speaker:is that you do, and then they're comparing you with other people, with other vendors
Speaker:that they're thinking of working with.
Speaker:Like it's a slam dunk.
Speaker:You're gonna end up closing that business.
Speaker:And basically, that's why I call it like an insurance policy.
Speaker:A personal brand is like an insurance policy cuz it's gonna
Speaker:help you close that business.
Speaker:With a podcast, it's also an opportunity for you to promote your services
Speaker:and to promote your community.
Speaker:Maybe you have a private membership.
Speaker:You want people to join because you can put anything in your podcast that
Speaker:you want, and now there's even the ability to add your own ads in there.
Speaker:But even in the intro or the outro, you can have a call to action.
Speaker:And podcasting is great for that reason.
Speaker:It's also great cuz when you have your own show, you're gonna have other people
Speaker:reach out to you and they're gonna start asking you to be on their show.
Speaker:And what that is doing is that's going to expand your audience to a lot more people.
Speaker:And that's a really, really great thing.
Speaker:That's a powerful thing.
Speaker:So when you have a podcast, it ranks on Google.
Speaker:In multiple different, platforms and networks and if you're strategic with
Speaker:how you are creating your show, how you're creating each episode, how you're
Speaker:titling it, you can take advantage of getting free traffic by having those
Speaker:episodes rank high on Google on page one.
Speaker:That's what I've done.
Speaker:That's what I've done for my clients because I help them launch their shows.
Speaker:We do the entire production for them.
Speaker:They literally just show up and, you know, we hit the record button and that's
Speaker:a done for you where they don't have the time to do it all themselves, but
Speaker:they're willing to make the investment to pay someone else to handle it.
Speaker:But they wanna have that visibility in the marketplace.
Speaker:And it does give you that visibility.
Speaker:And podcasting has become very popular.
Speaker:When people are now driving in their cars, they're listening to
Speaker:more and more podcasts instead of just listening to normal music.
Speaker:When they are at home, they're listening to podcasts as well, and
Speaker:it's just increased in popularity throughout the years, and it's
Speaker:going to continue to increase.
Speaker:So consider launching your own show.
Speaker:And don't have a show that talks about everything.
Speaker:Make it niche according to what it is that's relatable to your business,
Speaker:to what you do, and that's how your show's gonna be successful.
Speaker:And if you are interested in launching your own show, I actually host these
Speaker:launcher podcast master classes.
Speaker:I'm having one coming up on October 22nd, and then I might do another one this year.
Speaker:Not sure, possibly, but if you're interested in joining that, it's a
Speaker:live three hour class where we go through the entire process of setting
Speaker:up your show from beginning to end.
Speaker:Everything you need to know, including.
Speaker:how you can monetize your show, how you can get gased, how do you interview,
Speaker:how do you pick the name, how do you do the cover, how do you do the editing?
Speaker:Everything you need to know.
Speaker:So the link is gonna be in the show notes to get more details on that or to sign up.
Speaker:And you can always send me email as well.
Speaker:My email is in the show notes if you have questions.
Speaker:So podcasting is one way to build your personal brand.
Speaker:The other way to build your personal brand is to be on social.
Speaker:And the hottest thing on social media right now are TikTok reels
Speaker:and Instagram reels, and TikTok has really exploded in the past few years.
Speaker:There's a time when everyone thought it was a platform for young kids just
Speaker:dancing around, and it has changed.
Speaker:It is no longer just that platform.
Speaker:So if that's the impression that you're under, I encourage you
Speaker:to go to TikTok, type in a key word that's relevant to your.
Speaker:And go check it out, because now I'm seeing people of all ages that
Speaker:are creating content on TikTok.
Speaker:I'm seeing a lot of educational content that is presented in a
Speaker:fun, entertaining way, and that content I call entertainment.
Speaker:It does really, really well and TikTok is a great way to promote.
Speaker:Your product, your services, to build your following, to build a community, to sell
Speaker:affiliate programs or anything like that.
Speaker:So, if you're not currently using TikTok, go and study it first.
Speaker:Go and see what other people are doing, See what's working, see how they're
Speaker:creating their content, and then if it's something that you are gonna commit to
Speaker:doing, then like I said, put it on your calendar and start creating content.
Speaker:And be the face of the content.
Speaker:Do not hide behind.
Speaker:Well, I don't wanna show my face.
Speaker:And yes, you can make talks without showing your face, but I'm just
Speaker:saying don't hold back because of fear, is what I'm saying.
Speaker:All right.
Speaker:Just don't let fear hold you back.
Speaker:If you're gonna do something like go all in and do it with a little
Speaker:bit of fear, and that's fine.
Speaker:And then when you do it with fear, every time you do.
Speaker:Again and again, you're gonna have less fear.
Speaker:Okay?
Speaker:And, and , that's the way that you're gonna do that.
Speaker:The other thing that you can do is you can take advantage
Speaker:of the power of press releases.
Speaker:And press releases are amazing for a couple of reasons.
Speaker:one is that you can get a powerful, authoritative.
Speaker:From a press release back to your website, and that's really, really good for seo,
Speaker:which is search engine optimization, which helps your website rank higher on Google.
Speaker:And the other thing is that you have the ability to have that press release
Speaker:written in a way strategically for SEO so that it ranks high for, you know,
Speaker:keyword that you want to come up.
Speaker:And it also is something that, you know, shows okay, you're doing this or
Speaker:you've launched something new and you wanna put it out there to the world.
Speaker:Or maybe you have brought on more team members, whatever it happens to be, right?
Speaker:But it can also get picked up by the media.
Speaker:And if you happen to get picked up by the media, , that's priceless, right?
Speaker:You can't put a price on if someone wants to interview you to be on the
Speaker:news or they wanna quote you in a couple of publications, that is huge.
Speaker:Right?
Speaker:The other way though.
Speaker:You can get publicity if you don't want to do press releases.
Speaker:I recommend doing press releases quarterly.
Speaker:Like when I have set them up for my clients, like we have done
Speaker:them quarterly because, every quarter that's like three months.
Speaker:Like there's gonna be new things to talk about in report.
Speaker:And you can also go to this website called Harrow, h a r o, and
Speaker:You can create an account and you can create alerts based on what type of
Speaker:content reporters are looking for.
Speaker:But you do have to be really quick in responding, so you should have a
Speaker:couple of things prepared to send.
Speaker:In order to get those out because the people that respond the
Speaker:fastest are usually the ones that are getting these opportunities.
Speaker:And you wanna just have a really good paragraph or two prepared, and you want
Speaker:to be careful to listen to what their requirements are, cuz they're gonna say,
Speaker:We need you to answer these questions, or we need you to, you know, talk about this.
Speaker:And you need to be prepared to really customize your answer based on what they.
Speaker:So that's a great.
Speaker:The other way to build your personal brand is through having your own
Speaker:YouTube channel, and I know that a lot of people have probably thought
Speaker:about having a YouTube channel, but for whatever reason, they haven't done it
Speaker:or they just haven't gotten to it yet.
Speaker:And even though YouTube seems like a lot of work, I think most of the
Speaker:work is really in the editing part of it, which you can outsource
Speaker:to, you know, to someone else.
Speaker:But as far as like, you know, making YouTube videos, you don't even have to
Speaker:have a big, fancy, expensive camera.
Speaker:If you have an iPhone 13, you can make amazing high quality video.
Speaker:With your iPhone, with a tripod and your iPhone, and you can
Speaker:literally have great videos.
Speaker:And in the show notes, I'm actually gonna put a.
Speaker:To my recommended equipment because there's also a microphone that
Speaker:I got from Amazon that I love, and it's literally wireless.
Speaker:So basically you can plug it into your phone and you can clip the other part
Speaker:onto your outfit and there's no wires.
Speaker:And the sound quality is amazing because when you're gonna do
Speaker:YouTube, you wanna have great audio.
Speaker:Right.
Speaker:And with that microphone you can even move around.
Speaker:If you're creating like tos or you're in the kitchen, you're demonstrating,
Speaker:Hey, this is my favorite recipe.
Speaker:So absolutely love it.
Speaker:And also, I'll put some resources in there for some other things if like,
Speaker:, you wanna launch your own podcast?
Speaker:What kind of equipment you can get all that.
Speaker:So make sure you check out the show notes.
Speaker:And then with YouTube, the key is this.
Speaker:The key is to come up with a strategy before you just
Speaker:start making random videos.
Speaker:So coming up with a strategy means that you need to sit down and decide
Speaker:what topics you're going to talk about.
Speaker:And you can do this a couple of different ways.
Speaker:You can do this by researching.
Speaker:People that are doing things similar to you or you know, your competitors
Speaker:and you can see who's doing really well, who has a lot of video views,
Speaker:which of their videos have done well and what do they talk about?
Speaker:Then make an Excel spreadsheet and write the names of exactly, well,
Speaker:how do they name those videos?
Speaker:How many views did that particular video have?
Speaker:How many minutes was it?
Speaker:Because I want you to really study what other people are doing.
Speaker:and take information from that, that's going to help your channel grow faster.
Speaker:The other way to grow on YouTube is to have something where you
Speaker:are creating a series of videos that are all around one topic.
Speaker:So for example, if I did a series all about, Instagram or podcasting,
Speaker:I could have four videos that are about Instagram, but maybe there are
Speaker:about four different components of I.
Speaker:Or four different components about podcasting and I can have a part one and
Speaker:then part two, part three, part four.
Speaker:Well, it does, It can be parts, but it doesn't even have to be.
Speaker:It just basically, Okay, this is in this series, and what happens is when they
Speaker:watch the first one, if you have three more in the editing on the back end of
Speaker:the YouTube editor, you can put the.
Speaker:To show the next one in the series and the next one, and what happens is you end
Speaker:up getting more watch time, and that's going to actually trigger the algorithm
Speaker:to show your videos to more people.
Speaker:The other thing with YouTube that you can do is you can study to see the
Speaker:titles that have done really well.
Speaker:And you can make your video with the same title and use some of the same hashtags.
Speaker:And what's gonna happen is after someone has watched their video with that title,
Speaker:because your video has a similar title and it's similar content, YouTube always
Speaker:says, Oh, see, similar, recommended video.
Speaker:And then it's gonna show your content as well.
Speaker:So that's a great way to increase the views that you
Speaker:get on your YouTube channel.
Speaker:And when you're on YouTube, what you could do, because I know it's a little
Speaker:bit of a task to get ready for YouTube, and especially if we're females, like
Speaker:fixing your hair, make up all that.
Speaker:But if you wanna work smarter, what I would say is create
Speaker:your content for YouTube.
Speaker:Film it where you're not super zoomed in, you're like, you know,
Speaker:there's a little bit of room so that if you wanted to edit the video and
Speaker:make it the right dimensions for.
Speaker:Like TikTok reels or Instagram reels, what you can do is you can repurpose
Speaker:that one video, let's say like a, you know, seven minute video and you can
Speaker:also make two or three reels out of it.
Speaker:So now you're not having to produce double or triple the content.
Speaker:You're producing the content once and you can repurpose it I guarantee
Speaker:that's gonna save you a lot of time.
Speaker:But going back to the whole building a mesmerizing personal brand, you
Speaker:have to put yourself out there.
Speaker:People have to be able to hear you.
Speaker:They have to be able to see you, right?
Speaker:So if you are creating content, think about what kind of platform.
Speaker:That you feel comfortable creating content on, or that you're willing
Speaker:to invest your time to work on that, to learn it, Whether it's, you know,
Speaker:creating content for TikTok, whether it's launching a podcast, whether it's
Speaker:YouTube, whether it's like working on press releases and creating content for
Speaker:your website, whatever it happens to be.
Speaker:But pick one or two strategies that you're gonna go all.
Speaker:For 2023 and start learning how to do those things now.
Speaker:Start preparing right now to get, your strategy together.
Speaker:And if you need help with your marketing strategy for next
Speaker:year, then reach out to me.
Speaker:Go to the show notes.
Speaker:You can fill out a form.
Speaker:I do offer a free consultation and I'd be happy to help you put together
Speaker:an effective strategy for next year.
Speaker:Or if you feel like you've gotten off track and you know,
Speaker:you've just gotten so busy.
Speaker:Didn't focus on your marketing and you need to get back into it.
Speaker:You need some accountability.
Speaker:I can help you with that as well, but I do wanna reiterate the importance
Speaker:of building your personal brand.
Speaker:It's going to automatically help build your business brand, and it's also
Speaker:going to give you more credibility.
Speaker:When you have more credibility.
Speaker:It's gonna increase your income, it's gonna increase the percent, your close
Speaker:rate of potential clients that come to you that are going to end up signing up with.
Speaker:And this is for any industry.
Speaker:It doesn't even matter what you do, it's just the way that it works.
Speaker:So consider doing any of those things, but just commit to building your
Speaker:personal brand and focus on that before you focus on your company brand.
Speaker:Because even if you look at people like Elon Musk, right?
Speaker:He has built a very, very powerful personal brand, right?
Speaker:Like if you look and see how many followers he has versus Tesla,
Speaker:there's gonna be no comparison, right?
Speaker:But he is the brand, and you are the same for your industry, for
Speaker:your company, for your business.
Speaker:So I hope that this episode has inspired you to go out there and commit to
Speaker:launching your podcast, getting back to TikTok, or creating a new TikTok channel.
Speaker:Creating a YouTube channel, working on press releases or anything else.
Speaker:And if I can help anyone with anything, feel free to reach out.
Speaker:But I just wanted to say, now's the time to start thinking about what you're
Speaker:gonna be working on for next year.
Speaker:Don't wait until the holiday season cuz you'll get really busy with the holiday
Speaker:festivities and family and friends, and traveling and, and all this stuff.
Speaker:Start working on it now.
Speaker:Go ahead and build that personal brand that's mesmerizing and share
Speaker:this episode if you enjoyed it.
Speaker:And if you have not left a review and you're enjoying my podcast, I
Speaker:would love it if you could leave me a review on Apple Podcast and
Speaker:I will see you guys next time.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave a review
Speaker:and visit the podcast website to check out all the latest episode.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow PLE on Clubhouse.
Speaker:Her handle is at Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
