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Social Media Made Simple: How To Market Your Business Without The Overwhelm
Episode 3325th February 2024 • Your Dream Business • Teresa Heath-Wareing
00:00:00 00:58:20

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Today’s episode of the podcast is an interview with Becci McEvoy, where we are talking all about her Boss Your Socials Framework, that was designed to help you simplify your content, show up and be heard on your socials.

In this episode, Becci shares lots of simple, actionable tips and advice, that you can go away and implement straight away to help you create consistent and engaging content. Becci is an award winning Social Media Marketer who specialises in Content Strategy and Organic Growth. Her mission is to cut through the noise of 'experts' to make social media marketing accessible and easy to understand for businesses that can't afford to outsource, or who don't have the teams required to implement most of the advice given to them.

KEY TAKEAWAYS COVERED IN THE PODCAST

  1. How Becci's journey of self discovery has helped her to grow the business she has today
  2. How to know which boundaries you need for your business to thrive on social media
  3. How to optimise your social media content to encourage more engagement
If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Becci on Instagram, LinkedIn and Facebook Check out the Boss Your Socials Club Read Becci's blog on 'The Mindset Shift You Need For Instagram Success' Sign up to receive Becci's emails Connect with Teresa on Instagram, LinkedIn or Facebook  

Transcription

Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How are you doing? So this week I have another interview for you, which as always, I'm very excited about all the guests at the moment are awesome and brilliant. And lots of them I know personally, which is always lovely, but this one is extra special because not only is this guest a member of my team. Also a member of the exec club, the mastermind that I have, but she's also a very dear friend. So today I'm speaking to the lovely Becci McEvoy. Now here's how I read a bio, which I mess it up normally. So let's give it a go. Becci is an award winning social media marketer who specializes in content strategy an organic growth. As she's an international speaker. She's passionate about helping women owned businesses to simplify using social media to build their business so that they feel less overwhelmed and can stop feeling like a slave to it. Her mission is to cut through the noise of experts. I won't take it personally to make social media marketing accessible and easy to understand for businesses that can't afford to outsource or who don't have the team required to implement most of the advice given to them. Welcome to the podcast, Becci McEvoy. Becci, how are you doing? Becci: I'm good. Thank you. Thank you very much for having me. Teresa: My pleasure. Like, I've just about got through it. I, I don't know what's wrong with me at the moment. I keep messing up. Like, this is, it took me two attempts this time. The other day when I did another interview, it took me about four, but you would think after all these episodes, I would be all right with this. But, Alas, no, it appears I've lost my stride. Anyway, Becci, I've done your brief intro, because quite honestly, there's no way I could have read any more than that, because it would have been an absolute disaster. But let's start by you sharing how you got to do what you do today. Becci: Yeah. So, as you said, I'm a social media marketer and I've been doing that for about four years now. I think I'm Yeah, about four and a half years. And if I'm completely honest, I kind of fell into it by accident. Although I think a lot of people sort of start their businesses a little bit like that. But yeah, I had a previous career for about 13 years in higher education policy, engagement and campaigning, and I'd worked my way up to, sorry, say that again? Natural fit. Yeah, exactly. But the thing was I did, because I went to quite a small organization, it's one of those things where you're quite hands on with a lot of things. So, you know, you did a bit of marketing, everybody sort of knew what they were doing. So, yeah, so I was doing that, did it for about 13 years. I loved it. And then I had my children and I still loved it, but it just became very, very hard to juggle the juggle. And cutting the long story short, I basically walked out of my job without another one to go to because I was like, no, I've had enough of this. This is too much. I don't know what I want to do, but I need to suss out what I want to do. And I took about six months off. I was very lucky to be able to do so. To be a stay at home mum with my little girl and my little boy who had just started school. And yeah, I, one of my friends was running her own business and she was looking for some help. And I was like, I can help you if you want. And she only wanted some admin help, but it was with her social media. So I started doing bits and pieces of it, and when, I laughed earlier when you said about the natural fit, because I wouldn't have said it was a natural fit, but because of the previous job that I'd had, she only wanted me to do the admin, but I started to say, well, you could do this, and you could do that, and actually, if we started doing this, we could do this, and, you know, around campaigns, engagement, whatever. Anyway, we started doing it all and I absolutely loved it and it was just, you know, a bit of a side hustle. But other local businesses started to notice that her social media had massively improved and they were like, Oh my God, what have you done? She started speaking to them about me and she was like, can I recommend you out? And I was like, Oh my God, like, it's turning into something. I was like, we better take this seriously. So yeah, that's kind of how it started. And then six months later, no, I don't even think it was six months later, but we went into lockdown, the first lockdown of the many, and it kind of fell by the wayside again because obviously I was homeschooling and I think it was around that time, well it was as we were coming out of the first lockdown that I started to think, right, I need to actually start to get some things in place and I started to invest in things which I'd never done before. And that's when I came into your world. And it was like never after. It was, and it's kind of one of those where it's like, As they say, the rest is history. It's kind of grown over that time. I don't do as much done for you stuff now. I now have a membership. I do much more coaching and strategy stuff with the support of an amazing business coach. So yeah, that's kind of been a, yeah, and it's kind of been a bit of a rapid growth, really, in a lot of ways. But I absolutely love it. And I love working, as you said, at the beginning, just with women owned businesses. I love helping them cut through the noise because so much of the advice is so inaccessible. And I love using the skills that I didn't know I had from my 13, 14 years working in campaign and engagement policy. I didn't know, I guess I knew I had the skills, but didn't know how transferable they were into running a business. And yeah, now I am where I am today. Teresa: Amazing. And one of the things that. I love about what you've created is that you, when you came into my world, you'd been in a world where after the work, where basically it was like, you should be charging this, you should be doing this, you should be doing the other. And Becci is a very strong character anyway. So she was always going to like, but up against those ideals, which lots of people don't. Lots of people take them as read and go, Oh God, I'm doing it all wrong. Whereas you didn't do that. However, that has been present throughout your entire journey in terms of, no, what is important to me? What do I want? Even literally up until a couple of weeks back when you wanted to make a decision and everybody else is like, no, no, don't make that decision. And you're like, no, actually I'm listening to me and this is the right decision. So I really love that. That's been In the forefront of you and your business, but also that you created something and there have been times, obviously, when it hasn't worked, but you have generally created something where you've got your children. Becci is like one of the best moms I know, like, I'm not and I don't say that flippantly. You make it work around your children. And that was the whole point. You having a business, wasn't it? Becci: Yeah, 100%. And I think just learning, I was stopping myself then going, when you said she's the best mum I know, I go, no, I'm not. Teresa: No, honestly. Becci: Thank you. Teresa: Yes, just say thank you. That's what we're learning. Thank you. Becci: But it is, and it does sound very cliche to say, oh, I do it all for my children. And I mean, those that know me that I do do it all for my children, but it's also about the life that, that I want as well. And I think one of my biggest sort of, Learning curves since I left my job, probably when I've done a lot of work on myself is that actually I can make a decision. And if a month later, that decision isn't working to me, I can make another decision. So it's not always about. Like you said, like, it's, I will stand up and sort of make the decisions based about what I want and regularly kind of check in with myself to go, actually, do I still want that? And that's why I love working with you, because sometimes I can, well, as everyone can go a bit flippantly, I don't want this anymore, but actually Teresa: Becci, every other day Becci: Oh no, that's just a bad day, but it's Teresa: But sometimes those bad days are bad, do you know what I mean? What's the reason you feel like that? Becci: Yeah, no, definitely. But I do, I do feel, well, I've used the word lucky earlier and you well know that I don't like the word lucky. I do feel very blessed to be in a position where I have been able to use my skills. I have been able to set up this thing that I want and I have got the support around me because, you know, you say a lot that I'm very kind in the credit I give to you in terms of where I've got to today because I know that I need to have done the work. It wouldn't have if I hadn't done the work. But also I do feel very blessed that like that wouldn't have happened if I hadn't invested in sort of the support and the help and the community and all of those different things. So, yeah, I just, I do just feel incredibly blessed to have been able to create the business that I want. And like you said, even up to a couple of weeks ago, go, no, I'm changing that again. Yeah. Yeah. And I think in my life there's a, it's interesting because everything we say always has kind of two sides and, and sometimes making. And I'm going to use the word rash decisions, although it wasn't a rash decision, but making a decision of no, I don't want to do that on. Teresa: Yeah. I'm want to do this, or I'm going to change over to here. I'm going to do this thing. Like the difference when Becci does it is she brings her back herself to herself and goes, is this fitting with everything? It's not just like chasing a shiny object. It's not just doing something new or saying something. No, because actually you can't be bothered. Like it, it always comes back to. Is this aligned with me? Is this where I want to be? Is this fitting with my goals? Do I genuinely want this? And that is in itself is a task to do that because lots of us just travel through this speed of business. And I did for years of like, yeah, fine. Yeah, no, do this, do that. And then end up with something that we hate. Whereas you've been really purposeful, which is awesome, you know, regardless of the outcome. And that's given you confidence when. when you talk about the business that you've created, because the business you've created is not one that maybe someone else would want, you know, but you are really strong and powerful about being able to say, but this is what I want. Becci: Yeah. And I think I often find as well, as much as my decisions, and I've learned this actually probably in the last six months or so, they seem like they're impulsive, but actually. They've been brewing for a while because, for example, like, we'll have done half day sessions or whatever, where something's been triggered, sometimes even in my subconscious, probably, without me realising. It's a bit like with the membership I launched last year and we laughed that, like, I had an idea and then two weeks, well, the following day, I literally something up. Teresa: And to make matters even more interesting is I wasn't even in the country and I'm like waking up every morning and there's this whole and I'm like what the what the what the like is going on Becci: what are you doing it's but actually realistically with that I've been thinking for a while I wanted to free myself up to give more myself more time do less done for you work I like the idea of a membership I like the idea of helping more people I just couldn't get what that looked like like it just wasn't quite Like I couldn't get what that membership looked like and then it was, it was because I was on a co working session with other people from Exec Club, and we'd had a coaching call like a few days before where you'd said something to me actually about my framework and all of a sudden it just sort of fell into place and then I did it very rapidly. So I think often to other people it can seem like I do think, you know, like I'm a real action taker, really impulsive, but often it's come from a stream of thoughts, whether it's through working with you or just conversations I've had like elsewhere. But that's the joy of having your own business, isn't it? That, like. Teresa: It is. Yeah. Like, and you're the one who's going to have to have the responsibility of that as in like, you know, it's like the whole, you make your bed, you lie in it like that. And when we've had conversations and we literally just had a conversation a matter of like days ago in terms of this recent change, it was a case of like, as long as you're doing it and it took us ages to find the word, didn't it? Because neither of us could think what it was, but it was like, as long as you're doing it consciously, you're not just doing it from a gut reaction. Although gut. is sometimes something we need to listen to, but you're not just doing it because you're not in a great mood that day or you don't feel very happy that day or something's great that day. So suddenly it's like, well, now I'm going to do this. Like it wasn't coming from that. It was coming from a conscious decision to go, but it had consequences and you have to weigh those consequences up because you're the only one who's going to have to deal with that. You know, Everyone can give their opinion, everyone can give their thought, but actually if you, you're the one who's got to do it, like if you decide, I don't want to work with that person, I'm not going to take that money, then you're the one who's either going to find the money or be okay without the money, or if someone goes, I am going to work with that person, I am going to do that, that's cool, great, you've earned that money, but this is how your life will look, and I think we don't talk enough about that. We see the shiny headlines of six figures or I do this or I do that like we see all that. It's like I sometimes Joe could feel a bit smug about my morning routine, but I get up at six a. m. to do it. I could stay in bed till easily 8-9 most days because I don't often have calls that early. But I could, but I don't. I make the decision to do that. So everything, every decision we make, yes, it's great to have people to have a sounding board, but we've always got to come back to ourselves and we've got to, we've just got to kind of be okay with whatever those consequences might be either way. Becci: Yeah, and I think that that's why I hate the word lucky so much, because we're not lucky. We've made, we have, we absolutely have lots of different privileges, but more often than not, the people that are calling me lucky are also have the same privileges. Teresa: Yes, yeah, they, yeah, exactly. Becci: But we, we work hard and we make choices and sometimes we make really hard choices. And like you said earlier, sometimes those choices don't go to plan and you learn from it. But you know, like I made a choice to invest in myself a couple of years ago by joining Your World by doing various different other things. And I think one of the reasons I find it easier to make those decisions now is because I know my values. I know my North Star and I know them really, really well because we've done them four or five times and gone back and revisited them and gone. Actually, no, I don't want that in there anymore. This is changing, but yeah, I know my values. I know my North Star. I know my purpose. I know my personal mission statement and all these things that people sort of see as luxuries, but actually. Well, I think it was last year at some point we both sort of said, like, as a family, I, because I'm not a decisive person. And that's what I didn't have before I came into the world. It was a lot of like the mindset side of it, which obviously you talk a lot, but it's like, actually, I can make that because when I was trying to make that decision the other day, I looked, I actually looked at my personal mission statement when that's what you want. Like, that's why you're doing this. And yeah, it's going to be really hard to make this choice and face the consequences that go with it. Yeah. But you're taking yourself towards or further towards what you want. So, so, yeah, that is why and that and that is why I give so much credit to you because yes, I had to do the work. I actually had to create the values and create the personal mission statement, but that was missing, I think, from anything I'd ever done before. Like all the experience I had in management, strategy, engagement. Et cetera. I could do that with my eyes

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