Jen Bowers is a branding expert who shares her wisdom on the importance of building strong brand foundations. She also shares valuable insights into discovering your brand personality, your "who", and your "why" through personal connection.

Episode Highlights

• Build your brand foundations like personality, why, values and target audience before creating visuals
• Foundations dictate direction for messaging, visuals, tone of all brand communications
• Personal brands are about connecting people to the person behind the brand through authenticity and storytelling

Resources

• Access Female Fusion's personal branding toolkit at femalefusionnetwork.com/brand

About Jen Bowers

Hello, I'm Jen - Brand Foundations Coach at Jen Be Brands and the voice behind the Bring Back Your Pink podcast! With over three decades in branding, working with clients such as Citibank and Swarovski, after being made redundant at 52 I've now dedicated myself to empowering midlife women, helping them rediscover and embrace their true selves through personal branding and self discovery!

I broke free from a life of invisibility, built a new business, proving that you're never too old and it's never too late to start new adventures and live a life in full colour!

Connect with Jen:

www.jenbebrands.com

Follow Jen on Instagram:

https://www.instagram.com/bringbackyour_pink/ https://www.instagram.com/jenbebrands/

Follow Jen on Facebook:

https://www.facebook.com/JenBeBrands