There's a lot of talk online about the importance of 'authentic marketing'. To be authentic, you need to share some of your story... which is where the wheels fall off!

We tend instead to second-guess ourselves, assuming that:

• We haven't done anything interesting.
• Our clients only care about themselves and their own problems.
• Our story is a distraction with no real relevance to our message!

If you've ever had such thoughts, this episode is for you!

Resouces mentioned:

• A Short Swim in a Pond in the Rain - George Saunders
• Pete's 'not a straight line' conversation with Renee Ramirez

Thanks for listening to Help Before You Sell!

If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson!

Connect with Pete, Matt and Rob on LinkedIn:

Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/

Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/

Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/