Today, we dive into the art of engagement with Anders Boulanger, a magician turned expert on connecting with people. Anders shares his insights on the importance of authentic communication in a world overwhelmed by technology. He emphasizes that while AI and automation have their place, nothing can replace the value of genuine human interaction. We discuss strategies to bridge the engagement gap, especially in business contexts, and how to make meaningful connections, whether at a trade show or in everyday life. Tune in to learn how to elevate your communication skills and foster real relationships, because in the end, success is all about engaging with others! The Unstoppable Success podcast dives into the art of engagement with Anders Boulanger, a magician turned expert in connecting with people in business. Anders shares his journey from performing magic tricks to mastering the art of captivating audiences at trade shows for major tech companies like Microsoft and Fortnite. He emphasizes the importance of authentic communication in a world oversaturated with digital noise and automation, where genuine human interaction is becoming a rarity. As he discusses his book, 'Engage First,' Anders provides valuable insights on how to stop a crowd and get them to pay attention, highlighting the need for businesses to rehumanize their approach to engagement. He introduces the 'CEO method'—Connect, Engage, Offer—as a framework for building meaningful relationships with clients. The conversation reveals the challenges faced by salespeople today, who often lack the training to effectively engage with customers in person, leading to a potential 'sales apocalypse' if not addressed. Ultimately, Anders encourages listeners to embrace the skills of engagement, reminding us that even in a tech-driven world, personal connections are key to unstoppable success.

Takeaways:

1. Engaging with people is essential for building relationships that lead to success.
2. We must learn to communicate effectively in a world filled with distractions and noise.
3. Authenticity in our interactions is key to overcoming the challenges of modern communication.
4. The CEO method—Connect, Engage, Offer—can help us create meaningful business relationships.
5. To truly engage, we need to rehumanize our approach in business and embrace personal connections.
6. Understanding the engagement gap can help us bridge the divide between overwhelmed consumers and businesses.

Links referenced in this episode:

1. engagefirst.com
2. linkedin.com/in/andersboulanger

Companies mentioned in this episode:

1. Microsoft
2. Fortnite
3. Veeam Software
4. Shop Monkey

Host : Jaclyn Strominger; www.leaptoyoursuccess.com,

Author: Charting True North

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