The real crisis in tech is not building the product, it is realizing too late that you never built a way for growth to happen on purpose.
Maartje van Krieken talks with Matthew Whyatt, CEO of TechTorque Systems, about the moment many software and SaaS companies hit a wall and have to face a hard question: where will repeatable growth actually come from?
Their conversation looks at why a good product and early momentum can only take a business so far. Founder hustle, word of mouth, and one-off opportunities may get things moving, but they rarely create a system. Matthew shares why stalled growth often points to something deeper like outdated market assumptions, weak positioning, unclear offers, or a lack of trust in the market.
They also explore the role of personal credibility in modern B2B growth, along with Matthew’s four-part framework for getting traction back: target market, circle of influence, relationships, and offer. The result is a sharp conversation about whether a business is truly built to grow or simply hoping it will.
Episode Breakdown:
00:00 Business Growth Problems in Tech and SaaS
06:03 Why Market Assumptions Need to Be Revisited
14:50 Four Keys to Repeatable B2B Growth
23:54 Strategic Relationships and Personal Brand in Sales
28:01 Signs Your Company Needs Growth Strategy Help
Connect with Matthew Whyatt:
TechTorque
Authority RevUp
Connect with Matthew on LinkedIn
Matthew Whyatt is the CEO of TechTorque Systems, a B2B tech growth partner helping software and SaaS companies generate predictable leads, shorten sales cycles, and convert more profitable deals through integrated sales and marketing systems. With over 25 years in technology businesses and more than $100 million in tech sales experience, Matthew works with founders and commercial leaders to align strategy, sales, and marketing for sustainable growth. He is also the creator of Authority RevUp, a 90-day authority-building system that helps tech leaders grow visibility and trust through structured publishing.
Matthew is also Host of ‘The CEO and the Salesman’ Podcast and advisor with Startups.com
Connect with Maartje van Krieken:
Connect with Maartje on LinkedIn
Visit The Chaos Games Consulting website
Visit The Business Emergency Room website
Subscribe to The Business Emergency Room on YouTube
Subscribe to Maartje’s Substack
Host Maartje van Krieken is a crisis strategist and decision-making expert who thrives in high-stakes business environments. Combining disaster management training, hands-on experience in global industries, and leadership skills honed as a seasoned sailor, she helps businesses navigate chaos with precision. Whether tackling transformation, scaling challenges, or leadership bottlenecks, Maartje delivers actionable insights to turn turbulence into traction.
Podcast production and show notes provided by HiveCast.fm
