290 - How to Create an Effective Membership Exit Survey
Do you have an effective membership exit survey in place?
It’s a depressing fact that no matter how hard you try, you cannot stop people from leaving your membership site. Cancellations are just par for the course in the membership game. But don’t despair, because there is one tool that can make all the difference and that all membership site owners should have in their arsenal – the exit survey.
In this episode, I explain why it is so important to have exit surveys in place, what 3 simple questions will give you the information you need to change that person’s mind as well as creating a last final plea page, and gathering valuable data that could improve your content and marketing strategy in the future.
Essential Learning Points:
Why exit surveys are so important for your membership site
What questions to ask on an exit survey
What to do with that information once you have collected it
How to use the survey answers to create conditional messaging and a final plea page
Why it is so important to keep your exit surveys simple