Artwork for podcast Marketing Wins
How to Approach Content Creation
1st December 2022 • Marketing Wins • Valerie Morris
00:00:00 00:32:09

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In this episode you will learn about:

  • Brandon’s background and his experience working with both Fortune 500 brands and entrepreneurs.
  • Why having a good reputation matters more than your resume.
  • How to use content to position your brand online.
  • How to structure your content to be both evergreen and relevant.
  • How to start creating content and develop a content strategy later.
  • Why it is important to think about content in chunks.
  • How to organize your ideas when creating content.
  • Common roadblocks that creators face.
  • How to schedule content creation.
  • How to create content more efficiently. 
  • Tips for busy entrepreneurs who don’t have time for content.
  • The episodic vs. stacking approach to content creation.
  • How to outline questions and develop content around them.
  • How to identify the top three sub-topics for every topic.
  • The skeleton approach to content development.
  • How to overcome imposter syndrome.
  • Why you cannot hide and you have to create at least some content as a business owner.
  • The importance of having a personal brand for retail vs. service businesses.
  • Why it is important to ask yourself “Who is this for” before you create content.
  • How to build confidence in the process of creating content. 
  • How to get past the fear of the unknown.
  • Why it is important to build content in pieces and not as a content machine.
  • Brandon’s favorite types of content.
  • How to select the best content type for your abilities.
  • How to keep up with social media trends when they are outside of your comfort zone.
  • How prompts can help you create better content.
  • Why it is important to plan your content.
  • Brandon’s best advice for creating better content.
  • How to get more clarity on what works best for you when it comes to content creation.
  • How to put your ideas and perspectives into your content in an authentic way.
  • How sharing your ideas can take your content to the next level.

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