The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98

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Episode 98 • 19th April 2023 • Two Geeks and A Marketing Podcast • Roger Edwards and Pascal Fintoni

The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:20 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:13:58 Content Spotlights

ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html

PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era:

https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/

00:32:29 Marketing Tech and Apps 

ROGER: It’s a random selection:

Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/

Find and share B Roll video on Envato Market: https://videohive.net/

PASCAL: It’s all about better content ideas

Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns

Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence

00:42:34 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:40 Creator Shout Outs

ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal

PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/

00:54:01 Film Marketing

Operation Fortune: Ruse de Guerre (2023)

Director: Guy Ritchie

Writers: Guy Ritchie, Ivan Atkinson, Marn Davies

Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)

An excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the movie’s villains and the financial troubles of the distributor. The marketing campaign was under-whelming and failed to showcase how good the movie really is - but was this the right decision for the new distributor given all the delays?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.