Since you asked for it, today’s special episode features Wave Wyld, an expert on Instagram and TikTok Marketing. 

Wave Wyld is a TikTok and social video marketing expert. She has helped thousands of creators and business owners grow their TikTok accounts with a content-first and community approach. With a background in personal branding, Wave launched a brand on TikTok as the queen of trend alert, which then started the movement of trend alert style videos that has become a mainstay within the social media industry. Wave is a member of TikTok’s invite-only creator community program, as well as the YouTube short creator community, and regularly appears in national media, top-rated podcasts, and Social Media Summit.

We talk about:

➡️ The secret to get more views on your videos

➡️ Her approach to a successful short-form video marketing

➡️ How to make short-form marketing work for you and your business

➡️ How to ethically stand out on Tiktok

➡️ One area to focus on in 2023 for Tiktok growth

GET TO KNOW WAVE WYLD:

Website

INSIDE SCOOP MEMBERSHIP

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Welcome back everybody to another wonderful episode at Not So Risky Business podcast. Today is a special episode because I'm fulfilling a demand that many of you made over the course of the several weeks that my podcast has been live. I got an expert on Instagram and TikTok marketing. My guest today is Wave Wyld. She is an amazing expert when it comes to short form videos, especially TikTok, so we'll talk all about it today. Thanks so much for accepting my invitation today, Wave.

Aw. Thank you so much for having me. I'm super excited to talk about TikTok, reels, short form video. Yeah, so I can't wait to dive in.

I can't wait to hear all you have to say because we talked about this a little bit before, and as you know, I'm not the best person when it comes to the short form video, so I'm looking forward to getting all the little golden nuggets that you're going to share with my audience today. For those of you who might not know Wave, she is, I'm actually going to read her bio because she is phenomenal. So I wanna make sure I do her justice. Wave Wyld is a TikTok and social video marketing expert. She has helped thousands of creators and business owners grow their TikTok accounts with a content first and community approach. I love that. With a background in personal branding, Wave launched a brand on TikTok as the queen of trend alert which then started the movement of trend alert style videos that has become a mainstay within the social media industry. Wave is a member of TikTok’s invite only creator community program, as well as YouTube short creator community, and regularly appears in national media, top-rated podcasts and social media summit. Wow. I'm overwhelmed by just reading your bio because it's so impressive. So you actually started the trend alert video format?

I did. That was back in, oh gosh, when did I start it? Around July, 2020. So I started to notice these kind of patterns on TikTok, and there were some people who were announcing kind of trending sounds but they weren't announcing trends. And I define a trend as a little bit different. A trend is a sound and you have to perform an action. You have to do something in the trend. That's what makes it a trend. So I started noticing these and I came up with a catchphrase and a format for my video, and I started announcing them. And my account just was growing like crazy and I realized, wow, like people are really liking these. Essentially because they are content ideas as well as people kind of wanna know what's popular on the app. And that's kind of what blew up my account and people started calling me Queen and I was just like, okay, I'm gonna claim it. Now I'm a queen of Trend alerts.

Wow. Amazing. I mean, I've been watching those videos, especially the ones on Instagram reels, like trending musics, trending styles, like what to say during those videos. It's crazy to think that you've created that. So, let's do this! Before we actually jump in and start talking about TikTok and reels and whatnot, I really wanna get to know you a little bit better. Why don't you tell me about you, how you started in all of this.

Oh gosh. I'll try to keep this, uh, kind of short cos it can be a long story, but I joined TikTok at the beginning of the pandemic or, well, about a month before. And because I had an Instagram coach friend who was like, it's really early you should get on this platform and just experiment and see what's going on. And at the time, I had a business for personal brand coaching and personal brand photography, so I was helping people create content, photos and videos. And I joined TikTok cos I was a little tired of the Instagram culture. And everything being so perfect and curated and I just fell in love with the app. I started posting. I had no idea what I was doing, and of course I had some videos that went viral and that's what got me hooked, and then I was like, obsessed with just learning everything I could about TikTok and people started asking me questions. So my Instagram audience, I told them I was doing this and they were asking me all these questions about TikTok, and then it was just like light bulb moment. I was like, wow, you know, I could actually teach this to business owners. I could teach this to people and help them grow their businesses. Reach more people, make more impact, and of course, make more money as well. So, once I realized that I just kind of went all in, did a total pivot on my career, and, uh, yeah. Launched my, you know, TikTok coaching business.

Okay. So are you a hundred percent in on TikTok and no longer using Instagram and Facebook, or you're kind of diversifying it, but still using those two as well?

I'm definitely known for TikTok and being a TikTok expert, however, pretty much everything I teach, because I teach this content first approach, applies to all of short form video. So a lot of the strategies I teach, the content creation, it applies to Instagram reels and YouTube shorts. So I am active on all platforms.

Okay. I was talking about, you know, strategy and shorts and all of that. A lot of people are doing short videos nowadays, short form videos. They tend to be a little bit easier, more accessible and fun, I guess. But, you know, we see one person or one business being super successful with it and then the other ones, even though they post like regularly and they have a lot of videos on, not so much, or they're lacking engagement or they're just not getting the views that the other account is getting, is there a secret behind it? Or is one business just luckier than the other?

Yeah, there's, I guess there's a secret, or it's not really a secret, but it's, it all comes down to content creation. So if you think about it, being, you know, older millennials or Gen X, like, we did not learn, we did not grow up with, you know, cameras and video, but we did not learn these skills. Whereas Gen Z, they are growing up online, growing up on social media, and they have this knack for how to create videos. So as an older population, it's, you know, we just don't know exactly how to do it to get people to engage and watch and that's totally normal and okay. That's why I teach a lot of what I teach. So I think it is a skill with content creation. Now, I will tell you a secret. The number one thing. The number one way to get more views on your video is you have to use a hook. You might have heard this before. I break down all kinds of different hooks. I go super, super in-depth, into hooks in my membership. But essentially, a hook is something that you say or you do in the first three seconds to get people to stop scrolling, you need to get their attention to stop scrolling and watch the video.

I'm assuming there's a specific strategy involved with this. Do you usually, as a TikTok expert, when you're creating videos, is there, does it work better when you have just random independent episodes one after another or that's creating sort of like a episodic like series of episodes make more sense? Does it perform better?

So I actually teach content pillars when it comes to creating a content strategy for short form video and that's a very common marketing term that's been around for a long time. I was using that on Instagram before short form video existed and that just means having, you know, a few four to six topics or themes that you discuss on your page and I do the same thing for short form video. So, some of your videos might be more educational. Some of them might be what you call a series. I do recommend creating series. Some of them might be trends and more of trending content. You could make inspirational content. You wanna make promotional content, so you really do wanna make a mix of videos, so it's not all the same.

I guess let's just delve in directly into TikTok world, since you're the queen of TikTok. What's your approach to short form video marketing?

Yeah, so I mentioned this before, but I teach a content first approach and I also teach a community over virality approach. So let's talk about community over virality first, that just means that you do not need to have hundreds of thousands of followers or go viral to be successful in your business. And when I realized this, I got super excited because I was like, oh, wow, this is just sort of like social media marketing on other apps. You really just need to attract the right people to your account, who you can nurture and then convert to customers. And I've seen this time and time again with my students. They have less than 10,000 followers and they're crushing it. They have 1000 followers and they're still making money and being successful. The other approach I have is the content first approach. So what that means is you really wanna focus on what is the message that you're communicating through your video. Because so many people come to me and they are hung up on things like, What hashtags do I use? Which trending sound should I use? What time do I post? How many times should I post per day or per week? And I always say like, those are the, like, those are strategies and they are good things to consider but they don't come first. The content comes first. You wanna think about what is it that you are saying, how does it make people feel? Is it educational? Is it, does it invoke emotion? Because, we know 100% that if people resonate with that message, they're gonna watch your video and they're gonna engage with it. And that is what determines your views. These algorithms all work on engagement, so you need people to watch and engage. So therefore, if their message is really resonating, you're gonna get more views from that engagement. More views just equals more visibility. More exposure and that's what we all want in our social media marketing efforts.

Okay, so you're actually saying that, you know, the Instagram culture where they tell you to post three to five reels a day, or you know, 10, 15 stories a day, you don't actually have to do that to be successful, like if you have the right content?

Exactly. So here's the thing, you know, you don't get any metrics in your analytics or your insights that tell you like how much a trending sound helped. What we do get in our metrics, our analytics, at least in TikTok, is we get watch time so we get an idea of how much people are watching. They've also publicly said that that's the number one factor in video performance and engagement. You get those engagement metrics, so those we know a hundred percent help to get us more views. How many hashtags you use, which hashtags you use, the trending sounds, there's no data on that. There's no proof that those help you get more reach. We only can guess and kind of hope and, and cross our fingers and experiment, but there's no data that's 100% sure.

That making me feel a little bit better because here I am, I was like, there is no way that I can, I can post like five reels a day and still do everything that I'm supposed to be doing. There's just not enough time unless I hire like five people just for that. good to know.

You absolutely do not have to do that. I always, always recommend quality over quantity.

Okay, well Wave, you've mentioned a few times that you teach TikTok like strategy or you know, your secrets. I'm actually interested because my business is going through a lot of shifts and I am trying to grow and I'm trying to, you know, attract the right audience to my social media accounts, you know, not just my email marketing, which is great, I love it. But the social media is also kind of important nowadays. Tell me about this teaching. What is it that you offer? How are you teaching it? Is it a course, is it a membership? What is it?

Yeah, I have a few things actually. So I have a membership for trends and content ideas. And that also teaches some of the basics to short form video. And then I have a second level of that membership called social video school and that's where I go more in depth into strategies for all of the platforms. And then I also offer One-on-one coaching. So a few ways that you can work with me.

If somebody is a beginner to mid business, let's say, who's doing anywhere from, 50 to 100, 150K a year, and they haven't just started, maybe they've, you know, started already for like a year or two, what would you say would be the best way to work with you?

I would definitely say to book a strategy session and kind of see where you're at and what you can improve on. And if you need further support, that's something that we can discuss. But a strategy session is a good place to start to kind of figure out what are you struggling with, what's working, what's not working, and how to tweak that and get you more success.

Good to know. So for those of you out there who are interested in this, make sure to give Wave a Follow, her website, will be in the show notes but it's wave wyld.com. She was also gracious enough to give me a link to one of her super helpful free resources that you can download for yourself. Basically, nine short form video formats that you can make in 10 minutes or less. It's a PDF guide. You know, this kind of a resource is a goldmine because if you don't have ideas, what to make, what to create for your videos, this will help you instantaneously. The link to that again, will be in the show notes, but it's wavewyld.com forward slash shortformvideos. Again, I'll put the link in our show notes so you can go click on that directly and download this super helpful resource. Thanks for that Wave. So let's, you know what I wanna discuss, cross posting now. Because I remember all of last year. There was this huge thing from TikTok and Instagram saying they do not allow cross posting. You can't post a TikTok video to Instagram and vice versa. Why don't we talk about that? Is it okay to do? Is it a big no-no? Give me all the details.

Yeah, so I think you're referring to when Instagram publicly stated that they do not want any TikTok watermarks on their videos, or they won't push any of that content out if it has a TikTok watermark. So it's not, you can't post a TikTok video, but now everybody is just removing watermarks if they are cross-posting. But one thing I want to mention is that, I have a lot of students who find that cross-posting doesn't work for them because a lot of the apps have a different culture and the TikTok culture is definitely different than the Instagram culture. And sometimes when you cross post, like from TikTok to Instagram, it's just not going to perform. If it does, that's great. Awesome. You know, you're lucky. Don't have to worry about that but if it doesn't, then you have to think of like another strategy or, or ways that you can make videos for each original content. All of the platforms say that they will push out content more if it is made within their apps or their platform. So YouTube short says this, they want creators making videos in their app and making original content. And, you know, Instagram says the same thing, and so does TikTok because they all want, you know, to draw consumers to their apps for original content. They don't want reels and shorts to just be a copy of what TikTok is and you know, you're going through it and it's just videos that you know you're seeing on TikTok you've seen already. Uh, so that's why they are pushing more of the content that's made in-app. But however, I will say a lot of people do cross posts. At least if you're gonna do that, you have to remove the watermarks.

The watermarks. Okay. So I wanna go into a little bit more detail. When you referenced the culture of Instagram and TikTok being different, I have noticed that with YouTube, in fact, I have noticed the YouTube audience being kind of judgy when it comes to TikTok content. I have witnessed one super amazing creator from TikTok post YouTube shorts and they just cross posted their TikToks onto YouTube and there were a lot of people commenting, great, like they're bringing now the TikToks are on YouTube, like you're bringing your TikTok information here. That difference I have noticed between YouTube and Instagram and TikTok. But what would you say is, I guess, the difference in cultures on Instagram and TikTok?

Yeah, for sure. So on TikTok, first of all, we know there's a younger demographic, but overall the culture there is more playful. There's a lot of silly jokes and memes. It's more lighthearted. You know, you don't take yourself too seriously and it's all about authenticity. And this is why you see people sitting in their cars and making a video or like lying in bed or making a video or cooking and eating while they're making a video. It's just all about being in the moment. Whereas on reels, I find that it's still a little bit of the curated feed. There's a lot of more, aesthetic looking meals that are kind of pretty with the trending music. And there's definitely a difference in some of the different video formats. So, for example, I do a lot of what I call talking head videos, like just straight up talking to the camera, delivering information. Those work so well for me on TikTok, that's like my go-to. However, on reels, I find that talking heads just don't perform as well. So what's more popular is a type of video I call like a text roll. So it's any type of video footage, B roll, random video footage, it could even be stock footage, and they're just putting text on screen with trending music. That seems to be more popular. That does exist on TikTok however, it's not really done in so much of like an aesthetic way and it's more of with like people on screen maybe talking about something or sharing an opinion or a story. I'm just not seeing that much on reels. So there's definitely some formats that work a little bit better on reels because it has that different culture.

Okay. That makes sense, absolutely. So I guess one thing I have always wondered, especially for people who are in B2B niches or B2B kind of businesses and what they offer might not be something fun or, you know, sexy or attractive to the audience, specifically talking about myself here, or people like me, you know, we have accountants, like financial experts, we have lawyers like legal experts and you know, those two are fairly dry topics. Like it's not a relationship, it's not a money-making field, it's not recipes, you know, so it's, in other words, it's not like for consumers, it's for other businesses. Is there a difference which platform to use for B2C versus b2b? Instagram, TikTok, or something else? Do you think Short form will work for B2B businesses?

Absolutely. But more importantly, B2B is going to make a lot of educational content that is going to be your primary content pillar. If you look at me, I'm b2b, over 50% of my content is educational and that's because it positions you as the expert, the authority figure. It builds trust and credibility. So that is your biggest content pillar and that type of content is very popular on TikTok. I would say. It's also popular on reels. It's just done in a different format and different ways, like there's, there's so many different types of content that you could post on Instagram. So there's a mix of kind of the ways that you can do it, but educational content is very popular on short form video, also on shorts as well. So absolutely any platform is good. Um, but just focus on making the educational content.

Okay, good to know. Talking about short form videos and different platforms. It works for b2b, it works for all kinds of businesses, I guess, for B2C and b2b as well. But is one platform, I guess better than the other, depending what type of business you are in or what's your niche? Because we have a lot of platforms nowadays that do short form videos. We have Instagram reels. We have Facebook reels, YouTube shorts, Tiktoks. There's probably some others that I don't even know yet about, but is one better for a particular type of business than the other or it doesn't matter? I

[00:22:03] Mariam Tsaturyan:

Now there's a lot of people out there, you know, influencers out there, or not just influencers and we will read comments or posts from them that, for example, I made a hundred k or I did like 50 K in 10 days by using this one TikTok video or by doing this one Instagram reel, can you actually use short form videos for selling or are they more for educating, as you said and staying top of mind?

You can definitely make promotional content that advertises your products or your services. Absolutely. 100% you should be doing that however, those types of videos that you, previously, that you just mentioned, I'm not a fan of that style of marketing because it's just not being very transparent and pretty much like anyone can go on social and say anything they want. So I'm only, I, that's just not my marketing style. I consider myself more of a heart-based marketer andI would never go on a video and say like, my client made a hundred, you know, a million dollars with just one TikTok video, DM me how, like it's, that's not my style because I don't think it's ethical and I think that's actually illegal, isn't it?

If it's false advertising. Absolutely

So this is another conversation, but I did talk about this in a TikTok video and another lawyer commented and said that that was illegal. So maybe, you know, talking about those types of videos, cause I see them so much on social media and they're very misleading and they're not transparent or backing up anything. And that is one of the problems with short form video on, especially TikTok, where people are making claims and just saying anything for attention and to get views and to get what we call clout. Right. They're clout chasers. So I think as a consumer, you have to be very careful. You know and this is why when you're making, you know, you make educational content and you do all these different, all kinds of different things in your business to build credibility and trust but I feel like I've gone off topic now from the original, original question.

No, no, not at all. Still relates. Yeah. Passion comes out. That's how I feel about that too. Yeah, absolutely.

So, yeah, you can definitely, to sum all of that up, you can definitely be selling one of the biggest things. I am all about for my students and what I teach is building your email list. I'm all about email marketing as well and so using social to build your email list. And you might have more success selling through your email list, but you can also sell through your videos as well. And there's all, have all kinds of different ways of strategies and methods for making promotional content and for selling but first of all, definitely also use it to build your email list.

[00:25:52] Wave Wyld: I, you know, I think it all comes down to your goals. Yes. If I, when I was running a five day challenge, yes, that was my main link in bio because that, for that, you know, two weeks of promotion that I was doing, I wanted to funnel people to that. I wanted to get them, drive traffic to get them to sign up for that challenge. So yes, that can work. I do notice, you know, some people will just have a form that's, you know, apply to work with me, and that's, that's their main way of driving traffic. So it all, I think, comes down to your goals. Most of the time I use one of these Link in bios that has the multiple links because I am primarily building my email list. That's always at the top and then I also wanna have the other offers and other resources and ways you can work with me. So most of the time that's what I recommend but if you have a specific event or something specific you're promoting, then I would recommend just using that as your website link.

Okay, good to know. Alright, I wanna take us back one step. We've talked about, when we were talking about what's kind of unethical, illegal to do on TikTok. Now I wanna turn it around and I wanna ask you, how can we stand out on TikTok nowadays ethically, you know, without the false promises or over the the top videos? Like what are some things that TikToker can do nowadays to stand out?

Absolutely love this question. So you can do what I did and that's what I call building an original series or creating an original series, and that was my trend alert videos, so that's one of the best ways to stand out. That's the whole point of creating an original series, but it's just one type of video that you're gonna post on a regular basis around a certain topic and your, the whole idea is to help you stand out and to give people a reason to follow you because they want more of that content. So an original series. It could be educational, you could also make it entertainment based if you're, you're kind of wondering what is she talking about? I'll give you some ideas. Things people do are like do's and don'ts or busting a myth or random dog facts or history facts or reviewing Starbucks drinks. Like you can really make a niche and do any type of thing on short form video but that is an original series. So here's another example. One of my students had a lot of success with this. He was selling, he had a comic bookshop, and then he also has a Patreon membership. So he made a series on the psychology, he called it the Psychology of Your Favorite characters, and he would break down characters from Marvel movies from popular TV shows, like Breaking Bad and he was so good at it and they were like one minute videos and he would go so in depth and they were so interesting and he smashed it. He smashed it with that series. That's how he made it stand out. That's how he got to a 100K followers in like no time at all. So, and then I think he did even longer versions on his YouTube or something but we came up with that idea together because he had done some sort of similar character, uh, sorry, some similar videos and I just thought this would be something really that people would really wanna watch and help them stand out.

Awesome. I would definitely watch his videos. Anything with comic books and Marvels, that's me. So give me the account later. So you talked about how you're an early adopter of TikTok and Instagram and even YouTube shorts and you are in these several of these exclusive invite only communities, and obviously you are incredibly successful, especially on TikTok. Is it too late to get started on TikTok? Are we too late to the game to actually get traction and huge following and or if not huge, but at the very least, like loyal and engaged following and see the benefits from that?

Not at all. You're not too late. Now, I will say, you know, I don't wanna like BS anyone. The algorithm is not the same as it was in 2020 where it was a lot more generous. And yes, I took advantage of that and was able to build a larger following, however, anything is possible on TikTok and if I didn't believe in that, I wouldn't be here. I have seen people have massive success, you know, in 2022 and in 2023, you just have to be a little bit more strategic and smart about it. And you have to put in a little bit more effort into how do you wanna stand out and the content that you're making because it's all about the content. So anything is possible. There's still that element to go viral and to build an audience. Although that's not necessarily the goal that I teach, but there still is that element and that discoverability and there's more discoverability there than there is on Instagram reels and that there is on YouTube shorts at the moment. That could change but right now, there's the most discoverability is on TikTok.

Interesting. I would not have thought of that that way, but that's good to know. Maybe I should start taking TikTok seriously. So Wave…

Just go search lawyers.I know a few of them too. IP lawyers too, that are doing really well.

Yeah, I know. One of my really good friends is one of the most successful attorneys on TikTok, so, yes you either have it or don't. When it comes

[00:31:38] Mariam Tsaturyan:

You know what, maybe I'll be hitting you up after this episode to get a coaching call with you or something because you need to teach me some of the strengths. So Okay, you know, it's not too late to get started on TikTok. We can still do it even if we don't get like the millions and millions of followers. And sometimes you don't really want to have millions of followers. You just wanna have, you know, a group of engaged people, right?

That's exactly the problem with going viral, and I've had a lot of people come to me for help because they went viral for something that wasn't necessarily like niche related or they posted something random. They went viral and then they attracted the wrong people. They got like 25,000 new followers and then their account died. So I had a student who had the situation, and then he came to me and he was like, but nobody's engaging in my fitness content. And I was like, that's because you made this video about how you were in Mexico on holiday and you did this thing and it went viral for the wrong reasons, and it attracted the wrong people who don't care about your fitness content. So this happens all the time with going viral. So this is why I teach more of this community approach where you wanna focus on attracting your ideal followers, your ideal customers, rather than trying to chase viral.

Okay. No, I completely agree with that mentality. I actually have a little bit of experience with that. My husband and I went to a Gypsy Kings concert and I love it. I loved their music. So I was so excited. I took my phone out, I started recording parts of my favorite, performances and then I was like, wait, let me post this on TikTok and Instagram and it got the most number of views out of all my TikTok videos, like the ones that I had educational content on. That one had the most number of views, but it wasn't helping me in any way because it's not related to what I do.

[00:33:53] Mariam Tsaturyan:

[00:34:03] Wave Wyld:

I would say it's just upping your content creation skills. So mastering hooks is a big one and then focusing on like what it is that you're trying to communicate through video, essentially. You know, I feel like that's what I teach people.I teach people how to communicate a message through short form video, because when you join the app, it can be really overwhelming and confusing. And again, this is like a skill we did not learn in high school or even college. It's so new, right? Short form video's been around, less than five years now. So really focusing on that message, like what is the purpose of the video? So instead of making a video, you know, maybe where you're dancing around in your PJs, think about like, oh, what is the purpose and the goal of your video? What are you trying to do? Are you trying to educate and nurture? Are you trying to attract some new followers? Are you trying to promote something? Like, you know, I very much think of short form video and using it through the funnel, right? The awareness and then the nurturing and then the selling. So you can totally use short form video that way.

Okay. All right. Thank you so much. You have answered my questions today. I've actually opened my eyes to TikTok and making me, you know, rethink my decision to not go on TikTok anymore. So I think I'm gonna take it more seriously, be a little bit more strategic, and I have a feeling I'm going to get in your membership for this because I really need that. Oh, for those of you who don't know, Wave has a membership. Okay. It's an affordable membership for every single business owner out there. If you wanna up your TikTok game, or I would say just your short form video game, not just TikTok. Am I correct in saying that?

[00:35:50] Mariam Tsaturyan:

Awesome. So, um, I'll drop the link for you in the show notes. Why don't you, say the link out loud if you know it, if not, just send me the link and we'll put in show notes for all of you and you can sign up for that.

Yes, the membership is called the Inside Scoop.

Great. And remember, Wave was gracious enough to share one of her really great free resources with you. Nine short form video formats that you can make in 10 minutes or less. The link is in the show notes. I'll put the link in the description as well, depending where you're watching this video or listening to the podcast, so you have access to that. Make sure to give Wave a follow on Instagram and TikTok and if you have any questions for her, I'm sure she'll respond to you if you make a comment or send her emails. Wave, thank you so much for today. You've been an amazing guest. You've shared a lot of golden nuggets with my audience. Before we conclude, and before I let you say goodbye, I do have one question that I ask all my interviewees at the end of the interview. I want you to share one actionable tip or strategy or advice that my audience can listen to you and go and implement quickly for their businesses and see results. What can you share with them?

Sure. Okay, so let's talk about pinned videos. Both reels and TikTok has this, you can pin up to three videos to the top of your profile, and this is super powerful because when people come to your profile and check you out, they're highly likely to watch those pinned videos. So if you are a business, here's my recommendations. Pin a video that promotes your lead magnet. And if you haven't made a video like that, then go make one, pin a video that has some sort of social proof. Again, if you haven't made, don't have one, you should make those videos and then pin a video that's, a little bit like an introduction of to who you are and what you do and, and the types of content you make, that sort of thing so people get a better sense of who you are. So those are the three videos I recommend for a business owner to pin to the top of their TikTok or the reels.

Perfect. Perfect. Thank you so much,Wave. It was an absolute pleasure having you here with me

hank you so much for having me. It's been a blast.

Absolutely. We should talk more outside of this episode because I really wanna talk to you about TikTok, but thank you. Thanks for listening to us. This was another episode of Not So Risky Business podcast where we unlock legal for you by making it easy, simple, and accessible. With me today was Wave Wyld. She's a TikTok and short form video expert, and she shared her expertise and amazing tips with you. Make sure to give this podcast a follow. Download the episode. If you loved what you heard today, go ahead and leave us a review on Apple Podcast as well. Thank you so much. Talk to you next week.