Shownotes
In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so.
Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first-person narratives, and the innovative use of self-service tools. Whether you’re looking to repurpose content across multiple platforms, tap into the "big five" content types, or develop network-based content through interviews and expert roundtables, this episode is packed with insights to help you stay ahead of the curve.
Timestamps:
- 00:22 Overview of Content Marketing Trends
- 02:25 Primary Data Research: A Worthwhile Investment
- 06:23 Invented Concepts: Creating Unique Frameworks
- 11:19 Unique Points of View: Sharing Deep Expertise
- 15:23 First Person Narratives: Telling Your Story
- 19:08 Self-Service Tools: Empowering Your Audience
- 24:44 The Big Five: Essential Content Topics
- 28:05 Network-Based Content: Leveraging Connections
ABOUT THE HOST
Hannah Eisenberg is a business coach who helps companies achieve unparalleled results by disrupting their industry and truly becoming customer-centric. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.
Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:
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