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Marketing on Tap - Sensei Marketing EPISODE 16, 1st November 2018
Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout
00:00:00 00:22:49

Episode 16: YouTube Influencers, Brand Responsibility, & Mental Health Burnout

In recent weeks, there's been a spate of YouTube influencers taking to their channels to say they're feeling burned out, and that their mental health is suffering. Much of the criticism from these influencers is that they're feeling the pressure to "always be on", regardless of how they feel and what's happening in their lives at the time. In this week's episode of Marketing on Tap, we ask if the pressure to perform by these influencers is creating lasting damage, and what role brands play in the well-being of the influencers they use. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Read the transcript