Inflation, rising costs, and financial uncertainty can bring up fear, guilt, and panic for entrepreneurs - especially when money already feels emotionally heavy.

In this episode, Aimee shares a grounded approach to navigating inflation without spiraling, avoiding your numbers, or making fear-based decisions.

This conversation is for heart-centered entrepreneurs who want to feel safer, steadier, and more supported with money during uncertain times.

Inflation Training: https://aimeecerka.com/inflation

For the full transcript and all links mentioned, see the blog post: https://aimeecerka.com/254

Ready To Take Action: https://aimeecerka.com/podcastlinks

Let's talk about inflation.

I had a question I was asked last week , new acquaintance, and told them, you

know, like I'm a financial coach and a bookkeeper, and the question that he asked

me was like, "How do you coach people in a time like this? Like with inflation

and everything's going on, like how do, how do you even begin to do that?"

In the conversation that we had, I was originally gonna drop this inside my

Unstoppable in Action, which is my private podcast for my clients, where I show

them what it's like to be unstoppable in action because this is really relevant.

But decided let's go ahead, hit record, and share it with everybody because,

again, there's a lot going on right now.

There's a lot of heaviness, there's been a lot of turmoil, and if

you are not approaching this from the correct place, in a place of

alignment, a place of unstoppability, it's gonna cause a lot of problems.

So let's get into it.

This is Money Simplified, the podcast where I help female

entrepreneurs go from stress and struggle to unstoppable with money.

Money is more than just budgeting and P&Ls, and we're gonna

take you through all of it.

Here, we blend proven financial strategy with mindset work and energetic alignment

so you can create unstoppable finances, build an unstoppable business, and

truly enjoy your unstoppable life.

It's time to take my wisdom, my expertise, to help you simplify

money and go beyond the numbers.

I'm your host, Aimee Cerka.

Welcome, I'm so glad you're here.

If we haven't met yet, hi, I'm Aimee Cerka, and I help female entrepreneurs

heal their relationship with money so they can make grounded financial decisions

without shame, panic, or constant judgment.

So welcome.

I'm so glad you're here.

Welcome back to Money Simplified.

We are talking about inflation today, and how do you navigate things?

How do you approach things?

Right?

So I was in a conversation last week, , talking about the fact that,

you know, I'm a financial coach and I'm a bookkeeper and this is what I

do, and the question that I was asked was like how, how the heck do you coach

people in this environment, right?

Like how do we even begin to navigate this when there's this much uncertainty?

And the answer to this isn't-

I don't know that it's, like, the most sexiest thing, right?

Like, it, it's not, it's not like this tr- a secret strategy, this hack that

like, "Oh, if you do this, then you're gonna have, like, X amount more."

I mean, we can definitely talk about strategies to save money and to

do things in alignment, and all of those tactical strategies do help.

But we can only use those tactical strategies when we've

got the mindset and the identity, the energetic piece in place.

When we're doing this part here, this part's in alignment, when we've

got this figured out, we're good, then we can go do the strategy.

Because you can't actually implement the strategy.

I can give it... I can show you all the strategies, right?

All the things.

And I've done it.

This is, like, part of the coaching evolution, right?

There was a time period where that was really so much of what I taught.

It was like, "If I can just give you the strategy like this, this is

gonna make a massive difference for you in your life, in your business,

in your budget, in your finances."

And it will.

But if you can't hold this as a, the person that you are, right?

Like, your identity, who you are.

If you can't hold the uncomfortableness, if we haven't worked on our mindset,

our identity, our unstoppability, that's, that's the thing that

makes a difference, right?

So if we're spiraling out of control because we're seeing the inflation

or we're avoiding our numbers, like, "I'm not gonna look at it.

I'm just not checking in the bank account.

I'm not paying attention.

This is my safe place." Ostrich, head in the sand.

That's not gonna fix the situation either.

Like, we have to be able to hold it, right?

And we focus on the part that we can focus on.

So yes, we use the strategies, we do those things, but we're not spiraling out

of control because we're in fear, in...

Fear is probably the biggest one right now, right?

Fear and maybe guilt.

We talk about, like, my origin story, right?

Like, I hadn't hit my financial goal that I wanted to hit whenever we had a crisis

show up, and there was so much guilt because... that I had self-imposed, right?

Because I, quote, air quote, "Failed my family" because I hadn't hit the goal.

Was never about that goal.

But if you don't feel as financially stable as you wanted to be, I

can see so much guilt showing up.

So the fear and the guilt, when those things show up, and we let them take

over, because hey, we can feel emotions, and I'll be totally transparent.

Before I hit record, there was stuff going on for me.

But I went to my tools, and we know, when we know what to do with it, right?

Because the emotion itself isn't bad.

We don't wanna get sucked into the vortex of all of the fear and the

guilt, but we all have moments that we feel it, because we're human.

We're having human experiences, right?

So we work on our mindset, we work on the inner part, the identity part, but your

human experiences are still gonna show up.

You're still here.

We still have a nervous system that scans for all of the danger around us, and

we want it to find danger, because if you were in danger, we want it to work.

Right?

Like, that part is a beautiful thing.

It works exactly the way it's supposed to.

But when you feel the fear and the guilt and the shame, whatever else it is, right?

We gotta not let it mean anything.

Can you sit there and just let yourself feel the emotion?

Because when we shove it down, when we don't feel it, it's not there, I'm

not gonna do this, I'm not gonna cry in front of my kids, whatever it might

be, I can't handle this, like we're not actually allowing ourselves to

feel it, and you can cry and not let yourself feel the emotion, but that's

probably deeper than we need to go today.

But feel the emotion.

Let yourself feel it.

Don't create any meaning out of it, though.

I am just, "I'm sad, and it's okay to be sad. I am not okay right now,

but I'm gonna be okay." And just sit there and let yourself cry.

Whatever it might be.

Let yourself be afraid.

Let yourself feel it.

We're not trying to squish it.

Again, we're going back to the hot potato, the emotions that we did a

month or two ago, somewhere in there.

We gotta let ourselves feel it.

Feel the emotion, let it go, focusing on what we're controlling.

We're not making decisions from this freaked out panic mode.

But we're also taking in information from this aligned place.

So,

if you're stressing about the inflation and everything else that's going on

in the world, all the things, right?

Prices are higher, buyer, buyer patterns are a little bit different,

all... There's still people buying, so don't give into that like, "Nobody's

buying." Again, creating meaning around it doesn't mean anything.

You got this.

You're okay.

You're supported.

You're good.

Feel the thing for the moment, don't make decisions from that, let yourself feel the

emotion, and then let's go take action.

And there's only so much, like, I can dive into in this space, right?

Like, we can cover as much as we can, but we can't get into depth

and, like, some of those things.

So, I have a combating inflation training.

I did a a live masterclass.

Oh my goodness, that would've been in 2022, April of 2022,

so it's been four years.

And right now, the only place you can access that is inside Money Mastery

Academy and the Unstoppable Experience.

Okay?

So if you're not aware, Money Mastery Academy and the Unstoppable Experience

are my two signature programs.

Essentially, like it's one program.

Money Mastery Academy is like the training of all.

You've got all of the content.

That's the DIY version.

And then within the Unstoppable Experience, we go through it together.

I'm there to support you, , over 12 months to truly heal your

relationship with money.

Okay?

But I need to update that training, and what I think I'm gonna do

is, , I'll put a link below this video, aimeecerka.com/inflation.

Opt-in.

I don't even have the dates yet.

I just decided this this morning.

We're gonna do... We're gonna go through this together.

I'm gonna update the live training.

You can join us, and we're going to talk about inflation and help you navigate

inflation in a way that feels good, like, help you reclaim your unstoppability.

And remember, it's not... When these emotions come up, it's

not about what it actually is.

It's what it feels like, and there's a huge difference, and I'll tell the story,

we have, we had something happen here in Texas.

They call it Snowmageddon, and we can talk about the fact that I was completely safe.

Like, we were good.

My family was safe.

My kids were good.

We had electricity.

We had heat.

Like, we had all the things.

I had done all the steps, right, that I teach, but I still had a

spiral panic moment because my nervous system didn't feel safe.

So in that moment, it didn't matter what it was.

What it felt like was I wasn't safe.

And what do you do to handle that?

Because we can look at, like, reality, and maybe it's not safe, right?

Like, maybe there's... Ends aren't meeting, and you don't

know how it's gonna work.

We're gonna talk through all of that because that's so critical, and if you

can handle times like this, whether it's inflation, whether it's war,

whatever it might be, like the craziness that's going on outside, when you know

how to navigate it now yourself, take care of you, your household, you know

what to do, then you're unstoppable.

Right?

Because you can handle all the other stuff that shows up.

But let's work on you, and how do you create that unstoppability when

everything around you is so uncertain?

So aimeecerka.com/inflation.

I'm gonna go make that link work.

That way, when I hit publish on this, it's gonna work for you.

That's it for now.

As I'm getting ready, 'cause, you know, I told you, I decided this this morning,

that we are putting this together.

If you have questions, please reach out on Instagram, @aimeecerka.

Send me a message.

, ask those questions so that I can, A, answer them for you, and B, make sure

it's included inside this training.

So remember, you've got this, and I've got you.

We'll see you next time.

Bye for now.

Thank you so much for listening to Money Simplified.

My favorite place to hang out is on Instagram.

You can find me @aimeecerka to catch all the behind the scenes of my stories.

Send me a message to share your biggest takeaway, or just to say hi.

I love hearing from podcast listeners.

When you're ready to take action on your mindset, your money, or the

systems behind it all, I'm here for you.

Whether you're snagging a free resource, exploring a mini course, diving into the

fundamentals with Money Mastery Academy, getting in-depth support inside the

Unstoppable Experience, or scheduling a complimentary bookkeeping consult

to finally get hands-on help with your books, your next step is waiting for you.

AimeeCerka.com/podcastlinks has all the information.

And of course, that link is hanging out in the show notes for you.

We'll see you next time.