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Gervon Simon: From West Point to Real Estate Success - Team Leadership and Development
Episode 42622nd November 2022 • Real Estate Investing with the REI Mastermind Network • REI Mastermind Network | Real Estate Investing
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In this episode of the Rei Mastermind Network, host Jack Hoss interviews Gervon Simon, a team leader in real estate flipping and development, about his transition from the military to real estate and how to effectively develop and manage a team. In this episode, you will learn:

  1. How Gervon Simon transitioned from the military to real estate, and the unique skillsets he brings to the industry as a result
  2. How Gervon Simon develops and leads his real estate team
  3. The importance of time management for real estate investors

Connect with Gervon Simon: https://www.instagram.com/gervonsimon/

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"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Transcripts

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Welcome to the REI Mastermind network where host Jack Haas gathers amazing stories from leaders in real estate investing.

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In each episode, our guests will tell you what they're doing that works what they've tried that failed, and best of all, you'll learn actionable steps to take your real estate investing.

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To the next level now, here's Jack with another value packed episode.

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Gervon Simon joins us here today.

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German, I really appreciate your time.

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And before we kick things off, I always like to direct everybody to where you're most active and that is on Instagram.

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So, head over and look for Gervon Simon and I'll make sure to have that link directly in the show notes. So, head over to REI mastermind.net.

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For that and it'll give you a direct link to Gervon Instagram page.

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But Gervon, I really appreciate your time here today as we dive deep into team leadership and development.

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This is going to be a great and important topic, so thanks Gervon.

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Absolutely thank you for having me I.

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Appreciate it so we aren't going to spend a lot of time going through the background of Gervon, which is pretty in depth and I'm going to give it to you.

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In a nutshell.

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He's flipped homes.

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He's a very successful team leader for a realtor and brokerage at this point, right Gervon?

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I'm a team leader I.

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Don't have no in brokerage.

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I'm a teenager.

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OK.

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I'm he broke up.

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A team and you've been growing that exponentially.

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But what's really even more notable is that Gervon is a graduate from West Point, and there's a big focus on leadership.

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There, so it's going to be interesting to discuss how that training applies to real estate investing in your real estate career in general.

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Thank you so much, Ivan.

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Absolutely thank you for having me.

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So, let's kick things off like we talk about team leadership and I'm going to.

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We're going to focus on that here today.

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But where does somebody start when they're developing a team?

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It's smoother to say, I think there is, I think for everybody it's different.

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Right?

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I can only speak on my experience, so for me, and this applies to any business, whether it's real estate investing being your agents or just a business in general, a coffee shop, whatever it is, whenever you get to the point to where you're so busy that you don't have the times to get the time to do the things that you want to do, that's something that that I think at that point in time.

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You have to really start looking at.

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Houses and bringing on somebody and and kind of starting A-Team. Obviously, it has to be profitable, and you have to make that year on the season in that way.

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uch where I was at a point in:

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And I did a good.

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Amount of production but I.

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Was I was also a platoon leader in the army, is it?

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officers. Those first tenants:

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It really more.

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Than doubled my business and almost three times my production.

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And by the end of the year, I had a daughter on the way I was going to be married.

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And I'd had a realization that I don't make changes in my business.

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In my career.

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I mean, they're not going to have a family or I'm not going to be in real estate anymore just because I wouldn't be able to mentally take it anymore.

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ve changes towards the end of:

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Sure, so you were basically trying to fill in those gaps of things that you weren't trying to get that you weren't successfully getting to or.

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It's not that I wasn't successfully getting to, I just had every responsibility.

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On my plate I did it and as I as my business continued to grow and host, it wasn't stopping.

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It wasn't slowing down and I was doing everything right and everything I supposed to do, not only as an active agent.

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Whenever I was dealing with transaction but also on the customer following up on people with people staying in touch, building related, continuing relationships, building relationships, all that stuff.

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I'll continue to do.

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As well as sell houses and it got to the point where I was like I need to start outsourcing some of this stuff so that I can one have time back in to make sure I'm not digging that people are getting their correct customer service that they need.

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So, for me.

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What I did was I found I not only did I find an agent, but I also hired an admin that admin has been on my team now.

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For over a year.

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We've grown together quite a bit.

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I've learned a lot; our admin team admins learned a lot and he has more responsibilities to this day because of how much we've grown and really understanding how to be a team leader and how to continue to outsource and leverage that.

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They sound weird, but leverage people in order to.

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Propel the organization or.

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Have you?

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Did you find that it was hard to give up some of those responsibilities to somebody else?

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Absolutely giving seeing people other people send emails and make the calls that I used to have to do.

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It was hard and also honestly the way that the way team.

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Teams work real estate team to work and not getting paid as much on the same train on certain things actions.

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as well, but it is funny from:

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It's gone up even though I'm getting paid on in in less in certain transaction and I have our own set up in their own system that we have right now with.

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How we handle every transaction?

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But yeah, even though like I said something before, I was taking every single Commission myself, now I don't take every Commission myself and I had people on payroll, and I still take home the same or more every year.

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Yeah, did you find that for the most part you are when you're all by yourself?

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It's great you're in the thick of things in the hustle and.

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The bustle

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But in the end, you are the bottleneck, or you become the bottleneck when it.

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Comes to this stuff.

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Yeah, it yeah, that's totally true and I think still to this point.

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I am in some capacity.

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I'm the main revenue driver by far.

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It's not.

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That's not really up for debate but.

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It's good that whenever we get clients, we get referrals that people reach out to us who want to work with us or work with me, able to delegate it in a way that I'm still present.

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But I'm not hands on in every city.

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I can now focus my time on other things and growing our business and my business in other ways.

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I've been also investing.

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I got the shoes part of what I do, but it's.

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Just and this is.

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Allowed me time take it going in.

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Or me being able to really trust somebody and give other people not only responsibilities and roles within our small organization that we asked, but also to see them being be able to prosper and provide a living for their family more than they probably made before they joined.

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My team has been, it's a blessing or something.

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I can't put into.

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Words, so let's talk a little bit about your military training.

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What are some of those strategies and tactics that you learn?

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That you've been able to directly apply to your real estate bill.

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I think the biggest thing for me is just understanding how to deal with different people in the military.

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There's all kinds of walk the lines that join army, and you don't get to pick who joined your team or who joins your platoon or unit or your organization.

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So, understanding how to manage those different personalities is something that's been one of the greatest assets and things I've taken away personally.

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But then also on the leadership side of.

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Things just my.

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Ability to understand how to effectively communicate with people to get them to get them to understand the message that I'm trying to convey.

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And also allow watch them be able to execute.

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It's something that's been awesome.

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I talked a little bit about delegation and having issues.

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Looked in a way trust issues with getting up control and those responsibilities they side of things.

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It's not something that they weren't the hardest trainings or tasks to accomplish.

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I still had to give up delegation and control and responsibilities.

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To certain NCO's and soldiers.

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Beneath me in order for us to make things happen.

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I mean, every time that I did it when I was in the military, it worked out exactly how I was supposed to, and so far in real state it's worked out pretty much exactly how it's supposed to.

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It's something that I've been able to take directly from my from my experience in the army to being in real estate and being a team leader, and although it's not always easy, it's something that I and.

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Doing so with all that being said in in this situation, now you have the opportunity to.

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Talk to and select the team members that are working with you in.

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The real estate.

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What are some of those strategies or questions you asked to just make sure that person is?

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A good fit.

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It just depends on the world.

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If I'm looking for somebody who's trying to basically be a junior agent on my team, somebody who's mostly going to be working with buyers who they try to build their own book.

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My buyers as they try to build their own book of business.

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Looking for honestly competence is a top thing and that's a very hard thing to really engage.

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People can take you out a little bit and I've had that happen to me.

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Somebody need was previously on my team.

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That's no longer imoti brought him on.

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And I realized very quickly, competence level is not the same across the board and how much it can impact my ability to give up control that's not sent to that particular person wasn't someone that I was able to give a whole lot of control to, and that's why he's no longer with us, and so it's hard to say I'm in a way.

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I've gotten lucky right now.

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I have one of my classmates from West Point almost.

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He just started at the beginning of the year.

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And I know he's gonna be studied.

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Who's gonna kill it?

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He's already doing really well and I'm excited to see what he does.

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Is he quick transitions out of the army?

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And then I had another agent who actually worked with.

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It's like my File Manager.

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It's like a watered-down TC from my old brokerage firm.

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She transitioned into being a full-time agent, approached me about doing my team as an agent and I allowed her to do so.

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'cause I was familiar with their and I knew that she the ability to comprehend what we when needed to be done and also had the ability to be a real estate agent full time she.

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And killing it, and she's been with me for a year now, and so I've gotten lucky.

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And then as far as my admin, one thing that I'm a big believer in his edge.

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I had never in my life hired somebody a W2 employee, especially for an admin role, so I was on some in unfamiliar territory.

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So, what I did was I started doing a ton of research. I actually bought a course on from a real estate coach, like how to effectively hire an admin and I followed about 80% of those steps and.

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And because in there's certain things that I make custom to myself, but in what I wanted to do, but by following most of those it has been.

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It was really.

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Beneficial to me because I don't have any.

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I have 100% turnover rate as it I haven't fired the person in person, mostly job. He it and he's a great tip for what we're doing now that.

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Actually, been able to increase his compensation because of how much responsibility he had.

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You know, that's really telling, like what you just said there is that you actually purchased or a program to learn how to hire an admin.

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I wish more people would do that like not just that, but.

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That that cost associated with buying that program is probably far less.

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Than what you would have experienced in any kind of losses.

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If you would have hired the wrong person.

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For that role.

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100%. A 100% I've entered I interviewed people who they didn't meet certain criteria and I knew that going into it and I still offered them the opportunity.

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And just looking back on it.

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I'm happy I didn't, 'cause there's certain personality types and stuff that you have to look up before that.

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I would never ever thought of looking up for prior to buying court.

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There's people who are super enthusiastic and pumped up and all that stuff.

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And whenever it comes down to being detail oriented and follow instructions or making sure everything is done the right way and that's the type of personality you need, you don't need to.

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Person who's hyped up and excited about a new opportunity and it's going to die out in a month or two and then.

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So that's that.

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I told you a little bit about what you look.

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But having that understanding is something that I would have never had if I.

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Hadn't bought the books right?

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Have you done that for other roles too then?

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No, I haven't had to.

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I have it again.

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The agent side of things is a little bit trickier, but like I said, I think I have a pretty good idea in understanding just from my experience.

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So, what kind of personality types?

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What type of traits to look for?

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Whatever you're dealing with, other agents who have the capacity to be successful, and I've been able to identify that with the agents that I have on my team and.

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It's not always.

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Going to be perfect, but it's a.

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Little bit a lot easier to get on a simply a buyer's agent than it is were somebody who's in a specific role as a W2 employee.

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I'm going to change the.

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Trajectory just a little bit.

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I was curious since you went from West Point and being in the military, did you find it, or do you have people you said you're going to have another person who is a former West Point individual joining your team here.

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Soon did you find that transition difficult?

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No, I didn't.

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I was energized from the transition I might like myself or myself.

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I still I have ADHD.

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A lot of people with ADHD or entrepreneurial in some way shape form, and I'm not always know myself to be honest material and somebody who is honestly against a structure in a system sent by other people.

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And I was very bored of the military, and I did not enjoy it.

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If I'm just speaking candidly so I knew what I did it at once and had an idea of what I did want.

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So, whenever I actually start like I said, I started while still in the military as a real estate agent.

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And so, by having that flexibility and the ability to do things by old way and grow the way I want to grow, I didn't find a transition hard.

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It was easy.

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It was seamless and part of the reason was seamless financially to us because I was doing it while I was in.

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So, by the time I was out of the army, I was already starting to build up attraction of.

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Clients and clientele and referrals.

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So, it helped me in that.

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But also, just for in terms of enjoying what I did.

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And it was just so much more refreshing and even to this day having the flexibility to do what I want to.

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Hey, if I want to if I have some time in my schedule, I can schedule nine holes of golf with a past client or a lender or another vendor, or maybe just afraid of instead of having to.

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Sit at the office until 5:30, even though I.

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Might ask a bug.

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Yeah, it's interesting.

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You bring that up because I do this thing called tip Tuesday and I try to keep these tips that I put out on A to under 3 minutes.

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I try to keep them very short.

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Just a little.

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Quick blast, but my recent one was that I talked about the concept that you know.

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As real estate investors, we are we're striving, and you might define your why.

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As you're trying to generate generational wealth, or you're trying to secure your retirement well, there's there could be a variety of reasons.

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But in the end, in the core we're trying to regain some of that time.

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Yeah, and it's I find it interesting how while we're being we are entrepreneurs and we do need to hustle and there's some grind associated.

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That yeah, how?

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Important it is to not miss those moments with your friends and family and.

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If you're trying.

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To regain time, let's not spend some of those.

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Important pieces of time.

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Whether it's your kids hockey game or what have you, you have the chance, so we don't want to sacrifice those and then kind of missing out on that.

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Some of that in the present.

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Absolutely, absolutely no.

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I couldn't agree more.

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And no, it was a twist, but it was a.

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It was a great, exhilarating, energetic, yeah.

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But it is also difficult.

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That was the first year that my now wife and I experienced like real.

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Now once a real issues.

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But issues to where we're arguing and having some difficulty in our relationship because it was a ground. I did 61 transactions in the solo agent with no with very little help, so everything was on my shoulders.

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From sunup to sundown, I was working.

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You know, whenever it was sundown, it was.

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I was still had a lot of work on my mind, and I was still thinking and think about different things.

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Can try.

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Trying to plan out my next day and just make sure I didn't forget to do things and there's a lot of little tasks a lot of little emails, a lot of little reach outs, a lot of little different things that you have to do in real estate and so that was imperatives for me.

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And like I set out a daughter.

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In my way it.

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Hadn't really come to grips with.

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I'm not going to be a part of my daughter's life.

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I don't change if I don't change my.

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Spoke on that earlier, and even if you're not a real stage, if you're just an investor who was trying to hustle and grind the flavor and trying to pinch pennies to do some work in yourself.

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Higher let stuff out delegate if you can.

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You're somebody who you're able to scale and you're so profitable that you can hire somebody to as a full-time employee to help manage your projects to do it.

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These are things that that you as you continue as you start to grow and you start to see profits, you're like OK.

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Can you live with giving up some of this current profit?

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But in all reality and something I learned is that when you start to delegate.

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Wait, you get more time back and not only more time back for yourself to enjoy, but also more time back during the day I find myself many times sitting at the office.

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My agent, they're running around, and my listings are in a contract.

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I really have had about an hours worth of work to do for the day, and I can now focus on growing my business even more into that, and that's why I said.

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I haven't taken it a loss and pay.

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Since I started because I'm able to delegate and outsource a lot more because now it's not just me, it's I have my systems input.

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I have my.

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People in place looking certain things happen.

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Certain things move.

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We already have a we already know what to do.

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We put the plan in motion and then I'm back to doing whatever I have to do.

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Whatever I need to do.

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Certainly, I have days that I'm more.

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Busy than others, but overall, I definitely have a lot more combat than I ever did before and in personal and professional, it's allowed me to grow as dementia.

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You we talk about the hustle and the grind actually think we kind of live in a society that.

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Has romanticized that to the point of being detrimental to a lot of.

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Us and you brought up the fact that you I appreciate you being so honest and open regarding you and your wife or.

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Oh yeah.

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Having a little struggle there.

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What did you do?

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You mind me?

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Asking what did you do to work that out or work?

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Again, it just came that from that realization.

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And it was a whole collaborative thing, so she.

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Pregnant, I was busy as ever and she's like how are you going to be a father to your daughter?

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And there was other issues too.

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And so just time for her.

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In general.

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It's like are you gonna have time for us?

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Where is the time for us and so that's something like I said it, it made me really come to a realization.

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And the late fall early winter only 20 is whenever I pulled up with that and made a decision.

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It is time just to make a higher into.

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Into 30 and at that point in time, that's whenever it was like, hey, there's going to be a few months of work.

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Even now, there's like when I gotta make changes or I recognize that a big change that I need or something to help with pro it's hey, this is going to be very challenging and it's going to consume a lot of my time and I'm not going to be able to focus with you guys as much for the next week.

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Two weeks or month because of I'm trying to accomplish this, but on the back end.

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Just know it's so that I can have some.

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Yeah, I did that again, put it in motion.

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A training a whole training program at the beginning for to do at the beginning of the year, and I did it and for about a month and 1/2 I was bogged down from the preparation of that and through the training. And then I did another training another coaching session where it took up a little bit more time, but now because of basically those two sessions over the past 3-4 months.

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I've gotten so much some more time back and it is.

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It's really been beneficial for me.

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Just this year, it's constant growth.

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It is a constant grind and there's a constant struggle, but again, allowing yourself to trust others to effectively lead to get people to accomplish not only your goals, but the goals that they set out for themselves.

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It comes back pretty fold and really allows you to grow financially.

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Grow actually grow personal.

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Sure, so I'm going to guess with any successful team.

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I found that there's, uh, a couple common traits that seems to keep popping up.

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How important is it to not only write it down, but to communicate and define your vision for the team and how it's?

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Going to operate.

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It's absolutely imperative that we have team values and Team vision and all that and actually brought them in.

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I read the book 7 habits of highly effective people.

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One of the things that they talk about is having a team vision and a team mission or having a vision, a personal mission, A-Team mission and also.

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Value and importance of bringing them in to be a part of that.

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To build that out wasn't all created by me.

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It was literally A-Team effort, but it's something that we go over about once or twice a month, and our team meetings we meet every Tuesday.

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We'll meet every.

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Tuesday and Thursday, but about twice a few two days a month.

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We talk about that specific.

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We talk about one of one of the values I'm not going to board them to where I talk about it.

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Every meeting and I think they appreciate that, and we have our own style the way we do things, but hiding.

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It on paper and having it defined.

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Is essential because they also understand that it's really not, but there's certain things that we don't tolerate.

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Our values, like that, honesty, transparency, being happy, having integrity when dealing with clients so often I'll tell Outlook, tell clients and myself or other agents are one of my agents.

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Will tell clients like hey, no, you should not waive your inspection.

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You shouldn't do XY and Z from this house, and here's why even when clients have come to us and said that we should and we say look for certain situations, I'd say I'm OK with it.

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But in this situation, here is why you shouldn't, and even if that means up not getting our offer accepted or us not initially getting paid or because we lost out or whatever, or we backed out of a transaction.

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I can live with, I can, rather than somebody move forward, regret it, hate it, and now that's it's not what we stand for anymore, you know.

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And then the other thing is that.

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You and you've.

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Brought it up or touched on it a couple times here.

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Now is the concept of that ongoing training and that support talk a little bit about what you provide to your team to make sure that you're staying on the same path you're working towards the same goal, and to provide that additional support that they might.

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We need in order to get to become a better.

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Yeah, so there's a few things we do.

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One thing that I always support them is their business growth.

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By incentivize them in terms of conversation to when they bring in their own transactions, they get paid a higher percentage on those than things that essentially muscle for the team provides.

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And so, there's so.

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I always provide.

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Not always, but I do.

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We often do trainings of how to grow our.

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Business how to get leads.

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How to get referrals out from the clients that we work with and so on and.

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So forth and then on.

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Top of that, another thing that we do.

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I also train them or things that that they need to know.

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You know, for instance something came up rather recently, another an agent.

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Didn't know I'm in a group chat with clients that agent didn't understand how to properly read a settlement statement and understand how to decipher charges on the settlement statement with regards to lender at a little crazy and a bunch of other small minor detail things.

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And while they're minor, they're important to know, and I had to step there to answer the question, which I'm totally fine doing, but it brought me to the realization of hey maybe.

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This agent doesn't.

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Understand this to this level that I do.

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Because I have more experience and all and I understand it better and so now you know that's something that at the end of the month I'm gonna put on a probably hour and a half two hours trading to make sure that we all understand not just how to write an offer and get an offer accepted and.

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I wasn't expecting it, but hey, how do we read the closing disclosure?

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How do we read what happened?

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In a little cradle.

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Situation when the down payment changed and what should the settlement statement reflect?

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What do these charges these are?

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All things that are very important that not every agent understands.

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And while I was under the impression that they did and they did it, and so I said, hey, this is failure on my part while my other half as well because they didn't thoroughly go over this and also now, I'm gold and so that again, that's just part of that leadership of being able to step up and say, hey, here's why I fell short.

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And here's how we're going to bridge that gap.

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And get to the point.

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Where we need to be so.

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Everybody can be on the same page and be successful in full.

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So, I always like to give people very actionable items and at this point I'd like you to give one action item that somebody could implement right now today.

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Two regarding their entrepreneurship and maybe building a team.

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So, an action item that I can give is if whether you're at a place to build a team or not.

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Make sure you find somebody to be accountable to, so if you're just starting your entrepreneurial journey and you're not ready for a team that's fun on somebody else who's on the same page issue whether it's a friend, family member, or a strange.

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Sure, that has a similar mentality to you.

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Find somebody that that can hold help you hold accountable.

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You can tell your goals Q and you can hold them accountable as well so that you have an accountability partner to be able to make sure that your home signature and accomplished and if you are somebody who's ready to start a team then and you're ready to.

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Take that.

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Step then make that first hire and make that first new.

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So that you are, it motivates you internally whenever you've had no Chloe.

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Whenever you have somebody on your team that you are not responsible for, essentially taking care of to make sure that you're on top of your stuff so that you're able to do what you need to do and stay accountable.

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So, if you're not releasing started team, find an accountability partner.

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Some sorts that can truly hold you accountable or certain.

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Period of time if you are ready to make it start a team, make that first move.

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Make that first hire so that you can stay accountable and make sure that you and you're staying on track and staying on course.

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Now that's a great piece of advice.

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Again, I want to remind everybody it to head over to Instagram and look for Gervon Simon there.

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Like I said, I'll make sure to have that link in the show notes so you can click through directly.

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So, head over to REI mastermind net for that.

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Gervon this has been a great conversation and but before I let you go; I want to throw out one.

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Last thing, is there a question or a concept you wished?

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We would have covered here today.

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I think the concept would be a progression of real estate investing from a starter, although into more advanced strategies and how you are and how the natural progression happens.

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From there, you hear often about people who are just since they seem like the overnight successes where you know they start.

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Also, now they start from zero units to 102. That's not normal. Let's talk about the people who.

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Become millionaires over five years and they have 5-6 rental properties and how they're able to leverage properties in a more reasonable way than these crazy success stories that we have that the average person can accomplish without it.

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Quitting their day job to do or taking an extreme amount of risk.

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Yeah, no I that that's a great point and I just I'm sure people are a little tired of me saying this.

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If you're getting into fix and flipping your, it doesn't work.

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You're not going to flip a house in 30 minutes or less like they show you on HDTV.

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It always takes a.

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Lot longer than you think, and it costs typically a lot more and then the other thing is that.

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Please stop watching those infomercials dead tonight that tell you that real estate investing is a get rich quick devil.

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Yeah, you know the amount.

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Of people who.

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Are wholesalers now and don't really understand Arabs and honest that they don't surely understand the process of purchasing my home.

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Just don't really have any business doing that and not really lessons anyway.

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Yes, because if they talked on Instagram and people who make it look easy and they have these quick courses.

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To take it is something that we have to deal with and all I have to do is I'm sure you do.

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Two people reaching out about to you about it.

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What's that saying that they used to have, and I think they're starting to say a little bit more.

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When you get pulled over nowadays, they don't ask you for your driver's license, they.

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Ask you for your real estate.

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Yeah, no this.

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Day and age.

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I joked you neither know somebody that's wholesaling somebody who's a realtor or is nobody selling Herbalife and typically many times they're all they're doing all three.

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Yeah, if you're doing all three, then there's something wrong you can't do that.

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The right W yeah.

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Yeah no, I.

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That's fine.

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I can't agree with you more.

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I appreciate your time.

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You're welcome back anytime I hope you'll take.

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Me up on that.

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Yeah, absolutely be my pleasure.

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