In this video, I chat with Kevin about why your weekly sales and marketing sync isn't enough on its own, and how to turn it into a real feedback loop.
We cover:
Closed feedback loops, which signals sales, marketing and customer success should be sharing, using AI note takers without losing the human touch, and why MQL volume and closed revenue alone are the wrong incentives.
If you are a B2B marketer stuck in sync meetings that feel like a to do list read out loud, this one's for you.
Tune in and learn:
How to swap status updates for insights that actually change your go to market motion, why closed lost deals deserve as much attention as wins, and how a blended scorecard gets every team working toward the same pipeline.
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Timestamps:
0:00 Intro
2:44 The Five B's framework refresher
3:46 Turning your sync meeting into a feedback loop
4:46 Why sales and marketing alignment matters more now
9:12 Why sync meetings turn into to do lists
10:39 Swap updates for dashboards and closed loops
14:42 Does marketing need to prove its value to sales?
18:02 Closing the loop with customer success and closed lost deals
19:31 What info should flow between sales, marketing and CS
22:46 Getting aligned on ICP and key accounts
24:21 Using AI note takers without losing the human touch
25:29 Tip: ask AI for direct quotes with timestamps
26:27 Tip: use templates and cap your action points
27:27 How measurement and incentives break alignment
32:49 Do SLAs between teams actually help?
33:27 One dashboard with clear owners
35:19 Outro
Why Your Sales and Marketing Alignment Meeting Isn't Working - The B2B Playbook
