Would you love to be the go to expert in your area of the pet industry?

For your name to be on the tip of people’s tongues when what you offer crops up in conversation?

Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices.

And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think.

In this podcast episode you’ll learn seven simple ways you can become the go-to expert in your field.

Key topics and timings in this episode:

0.18: Introduction to episode

1.00: Get in touch if you’d like me to be a guest expert on publicity in your community.

1.45: What being the go-to expert means for you.

2.20: How being the go-to rescue dog expert helped Suzanne Gould build her self worth and put up her prices.

4.50: Decide on what you want to be known as an expert for.

8.38: Launch your core content platform, this can be a blog, vlog or podcast.

10.18: Put yourself forward as a guest expert in other people’s communities.

12.25: Carry out research or a study into a topic in your area of expertise or launch an awareness day.

15.02: Write a book and how easy it is to get published these days.

17.02: Get some press coverage where you talk about your area of expertise.

19.38: Speak at events and my terrible experience talking at Glee when I was a total flop.

21.00: Build up your expert status activities slowly. And get help if you can for public speaking! 

22.07: Final thoughts.

22.23: Don’t be scared to build yourself as an expert in an area where there are other experts. 

23.52: Be prepared to feel uncomfortable calling yourself an expert.

24.09: Connect with others in your area of expertise.

24.50: Persevere as it will pay off.

25.15: Keep a folder of wins to keep you going when you wobble.

26.28: Listen to my interview with Osmaan Sharif for further support. 

Links mentioned in this episode:

Osmaan Sharif - Get Out Your Way and put your pet business out there.

Niching with The Beagle Lady Kellie Wynn,

Spaniel specialist Hannah Antrobus Positively Pawsome Pups

Claire Lawrence interview: Barking Dog expert Claire Lawrence

Suzanne Gould interview: Rescue Dog Ranger Suzanne Gould

For more on pitching to podcasts, try this episode, How to pitch yourself as a podcast guest,

For guest blogging inspiration, try How to find people to collaborate with in your pet business. 

Find out more on Tracey's study on her website https://bestdoglearningandstuff.co.uk/

Learn about Write a Dog Book in 30 days course with Canine Principles here. https://www.canineprinciples.com/course/dog-writing-course

Also check out Vicky Fraser at Moxie Books who has helped dozens of pet professionals write their books - her website is https://moxiebooks.co.uk/

Has this inspired you to start working on building yourself as an expert? Do come and let me know your thoughts on social media, I'm @rachelspenceruk on all platforms.

And come and hang out in my FREE Facebook group too, www.facebook.com/groups/publicitytipsforpetbusinesses