It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast, with Dominic Lyle, Director of Communications at Planet Tracker.

Planet Tracker is a non-profit thinktank working to drive sustainable transformation among industry, and align investment with a just, net-zero, nature-positive economy.

Since its establishment in 2018, Planet Tracker has spurred change across the agri-business, seafood, petrochemicals, plastics, and textiles industries by empowering the financial community with the knowledge to navigate complex environmental issues.

In this episode, we discussed:

🌍 How Planet Tracker exposed a group of plastic manufacturers to be NGO-fronting greenwashers

🔍The deceptive tools often used in industry to divert attention and shift blame to consumers

📈The cut-throat way to force businesses to reform harmful practices

I hope you enjoy.

John Higginson,

Founder & CEO, Higginson Strategy