Episode #46. The topic in this episode is purpose-led marketing. Many passionate marketers are becoming more aware of how their skills can be used to benefit and impact society as a whole, beyond profits.

Abby’s guest expert is Anna Mullenneaux, co-founder of two amazing purpose-led platforms:

Pimp My Cause is a service that matches smaller charities with little marketing resource to experienced marketing volunteers.

More recently Anna created the Marketing Kind, a membership community focused on helping marketers use their skills to create change for good.

In this episode, Anna talks about the rise of purpose-led marketing, how Pimp My Cause and Marketing Kind started and how rewarding it can be to get involved – the chance to give back, be creative, learn new skills and support a cause you’re passionate about. First published September 27th 2021.

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

https://www.pimpmycause.org/

https://www.marketingkind.org/

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/anna-mullenneaux-4b994b1a/

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com