Reinvention isn’t starting over. It’s knowing how to evolve without losing everything you’ve already built.

In this episode of She Wears the Pants, Ashley Deland is joined by Sue B. Zimmerman, serial entrepreneur, speaker, educator, and founder of the Soulful Selling Sisterhood. Sue built her first million-dollar business at just 22 years old and has since launched 18 businesses, built a global personal brand, and become one of the most recognized voices in online visibility and Instagram marketing.

Now at 63, she’s still reinventing.

Together, Ashley and Sue unpack what it takes to remain relevant, visible, curious, and willing to evolve through decades of entrepreneurship — and why some of a woman’s most meaningful, profitable, and impactful work may still be ahead of her.

If you’re a woman who has already built success but knows there is another chapter calling you forward, this conversation is a reminder that reinvention isn’t starting over. It’s using everything you’ve built to create what comes next.

In this episode, you’ll learn how to:

• Reinvent yourself without losing the experience, authority, and credibility you’ve already built
• Recognize emerging opportunities and trust your intuition when it’s time to pivot
• Stay relevant in an evolving business landscape without chasing every trend
• Use Instagram and social media to create genuine conversations that lead to relationships, opportunities, and sales
• Build a personal brand that can evolve alongside multiple businesses, interests, and seasons of your life
• Let go of comparison and other people’s opinions so you can lead with greater confidence
• Sell with more conviction by deeply believing in the value and transformation behind what you offer

By the end, you’ll walk away with a different perspective on longevity: your age, experience, and previous chapters aren’t evidence that your biggest work is behind you — they may be the very things preparing you for what comes next.

Meet Sue

Sue B. Zimmerman is a lifelong entrepreneur, relationship-driven sales mentor, and sought-after online marketing educator with more than 30 years of business experience. Known for her no-BS teaching style and ability to simplify social media strategy, Sue has privately coached hundreds of entrepreneurs to grow their visibility, confidence, and revenue through authentic connection and intentional online marketing.

Widely recognized as @theinstagramexpert, Sue built a community of more than 160K followers by teaching practical Instagram strategies that help business owners turn conversations into customers.

Today, through @suebzimmerman and her Substack community, The Soulful Selling Sisterhood, Sue teaches women how to build businesses rooted in relationship-building, social selling, confidence, and meaningful connection rather than transactional sales tactics.

• Instagram: @suebzimmerman
• Substack: The Soulful Selling Sisterhood
• Free DM Guide: https://learnwithsbz.com/dmguide/

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She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Ashley Deland: Welcome to She Wears the Pants, the podcast where women build companies that can hold their calling. I'm your host, Ashley Deland, business advisor, multi-business founder, and startup investor, guiding women to scale with structure, strategy, and self-mastery. Every week, we go behind the scenes of high growth, women-led brands to talk about the real work, the identity evolution, the leadership required, and the strategy that actually sustained success. If you're ready to build a business and life you love, you're in the right room. Welcome back to She Wears the Pants, the place where high growth women come to build companies that match their calling. And I'm your host, Ashley Deland. And today's guest is someone who challenges the idea that transformation comes from trying harder and instead teaches that lasting change happens at the identity level. Today's guest is Sue B. Zimmerman. She's an entrepreneur, a speaker, educator, and founder of the Soulful Selling Sisterhood. And long before social media became a business tool, Sue B built her first million dollar company at just 22 years old. She then launched 18 businesses built a global brand and became one of the most recognized voices in online visibility and soulful marketing. And today's conversation is going to be all about reinvention, relevance, visibility, and what becomes possible when women recognize that some of their most important and meaningful work may still be ahead of them. So Sufi, welcome to She Wears the Pants.

Sue B. Zimmerman: I am thrilled to be here. I really enjoyed that. intro because you touched on so many things that I literally reflect on regularly.

Ashley Deland: Oh, I love that. All right. So I know you very well, but for those that are just tuning in and learning about the Sue B lady, can you tell us a little bit about your background and how you got started in the entrepreneurial world?

Sue B. Zimmerman: Yeah, so let's dial it back to when I was just probably 10 or 12. My dad owned an automobile parts store, and I would go to work with him on Saturdays because he worked so hard. He was never home, and I could go to work with him, and I was the girl filing the mufflers and distributors and sweeping the floor and just watching what happens in person at a neighborhood automobile parts store. And all those things that I was observing... have carried me through till today, to be honest. The importance of knowing people's first names when you talk with them, smiling when you see them, making them feel seen and heard and connected. And my dad, they had Dunkin' Donuts like then. And that's probably why I went into work so I could get donuts for free. But it was a long time ago. I'm 63, just to share with everyone. So when I hear about my 22-year-old million-dollar business, I just smile big. So that was just kind of the energy around my childhood. And with that came the energy of being the Girl Scout, selling the most Girl Scout cookies, the lemonade stand, the Polly Wogs, you know, like I was selling something always. And it's beautiful that you mentioned the Soulful Selling Sisterhood because that's my latest community on Substack, which really teaches women how to sell with soul and confidence, which many don't feel like they have that gene. I definitely have that gene, but it comes with believing wholeheartedly in what I am offering, what I am selling and knowing that you can get amazing transformation and results when you say yes.

Ashley Deland: I also completely believe that. All right. So let's go back to that 22 year old self, the one that brings you that big smile. You built your first million dollar business at 22, which is exceptional. So What do you think that younger version of Sue understood that many entrepreneurs today maybe have forgotten?

Sue B. Zimmerman: I think the biggest lesson for that, it just happened because the job I was offered after I graduated college with a degree in nutrition fell through. And so it fell through because what the guy was going to pay me when I got to Virginia I lived in Massachusetts at the time. And what he offered me on the phone and what he was going to pay me were two different numbers. So I said,, not working for you. I'll figure my own out. And I waitress tables at a very popular restaurant called Phillips Seafood. And I started doing what I love. I'm an artist at heart. I was hand painting clothing, sneakers, overalls, hats, bibs, you name it. And then I started hand painting boxer shorts. And that turned into this million dollar business called Boxer Rebellion because I couldn't keep up with demand. And I started silk screening them after hand painting them. And I got licenses for every college campus, Disney, The Simpsons, The Little Mermaid, The way before when getting licensed was hard. And our sales exceeded a million dollars. I was not a millionaire, but just knowing that I did that without a business degree, but just with a lot of belief in myself and my talents and just leaning into what was working and learning along the way was literally the foundation of all the businesses that followed from that.

Ashley Deland: So that would have been 17 businesses ago at that point. So you reached success in the very early stages of entrepreneurship. Did you find that you changed as a young lady back then? How did it change your life? What did you really...

Sue B. Zimmerman: I have to be honest because I'm assuming most of your audience is female-led. Yeah. Yeah. So I studied nutrition for all the wrong reasons. I definitely just was... overly obsessed with my, the way I looked in my weight, like most young women do. And I thought that could answer a lot of questions for me. And the biggest gift from starting this business was my distraction from food and how I looked to doing something meaningful and fun and building confidence while doing that. It really took away the focus of something that was so ridiculously trite at the time. And it really helped cure a lot of those feelings around how I looked and how people judge me. And I was never, I was always athletic and it was, I was never like quote unquote overweight, but it was enough where I didn't like, what I was looking at in the mirror. And so I was never really happy with myself until I'm like, wow, I started a business on my own, not having a business degree and built it to a million dollars. That to me was my biggest win from that.

Ashley Deland: A hundred percent. So when you look at yourself now and this, you know, this beautiful woman that is sitting here today, what version of Sue B did you have to leave behind in order to become her?

Sue B. Zimmerman: Yeah. about what people think about me and step into my power. I, I, You know, I am the person who thought I should have taken first grade over because I don't spell well, and that's not a problem today. And I just I had a lot of self doubts around my friends being smarter, getting into more prestigious schools than me and just like that comparison piece. I don't have that at all. I can confidently step on any stage and talk about anything with confidence because of all of the experience and knowledge and wisdom that I've learned along the way from myself, my peers, other speakers, other online educators, other community members, and having more empathy towards others and really dialing into listening. These have been... new found skills and focuses that really have helped shape and create the life that I'm able to live today.

Ashley Deland: And the life that you live today are it's, you are the IG queen. Like when I think of Instagram, I definitely think of Sue B and I, I remember you just be constantly on, you still are all over my feet. Tell me about what it was like to reign and how you got so popular, so visible, how you dominated so quickly.

Sue B. Zimmerman: Well, I just love that question because I, okay. So I was that person who invested in all of the conferences and masterminds to be in the room with people who are quote unquote online famous. So I joined programs and spent money to have that happen. So if you name any online educator, Russell Brunson, Amy Porterfield, Mari Smith, you know, these are like names back in the day. Like I was on stages where they were on stages, but I knew that I needed to connect with them and put backdrop. I do say that lighting to me, lighting and audio matter, but audio does not have to be a yapping mic. Like everyone's holding the mic and yapping now. And it's like, like to me, that's like, I will never copy what everyone else is doing. I will always have my own style, my own look, my own vibe. I don't care how much reach and opportunity you can beat the algorithm. If you do something like that because of the word yapping or something and not to downplay the the category or the person who started the whole, the whole movement, it's was brilliant, but I wouldn't be a joiner of that, you know?

Ashley Deland: Yeah, absolutely. I think you and I have the same kind of ICA. We are predominantly the women listening to this podcast and who I'm blessed to have in my community are, you know, 40 plus women who are legacy builders. They have been predominantly women in business. They're scaling six to seven. They're on Instagram. They're on Pinterest. Some are on Substack. We were just having that conversation before hitting play. Like what, what words do you want to say to them about using social media online marketing? Cause I mean, they listen to me talk about it all day long.

Sue B. Zimmerman: Oh my gosh. Okay. Well, I could talk about it all day long too. So we are definitely soul sisters there. I believe if you want more reach and more amplification, more opportunity, more growth, more impact and income that social selling social media, social online is imperative. It is not a replacement by any means of the in-person. I mean, I just rode my bike to a meeting to meet up with a CEO of this new company I'm involved with, which is a skincare line out of Canada, by the way. And we purposely met in person because that to me is everything. A hug, eye contact, and belly to belly is where it's at.

Ashley Deland: I love that. I agree. I definitely agree with that. So what are you seeing is working on IG? What's not working? Oh, okay. That's good.

Sue B. Zimmerman: Yeah. So when, so you want, you want to know what kind of trends I see working on Instagram? Yeah. What I see working on Instagram more than anything else is a connection into a conversation that One to one in the DM. I always say magic goes down in the DM. I've been saying this for 15 years. I did a keynote on it 15 years ago, but no one really understood what Instagram DMs were. And now you can sort, you can tag, you can, you can tag your leads. You can tag your contacts. You can sort them primary general. There's so you can leave voice messages. You can get on a video. You can do so much in the DM deep in the DM. And I love teaching DM tactics and strategies that lead to sales. It literally is where I've generated over $200,000 last year, like from, from, a conversation that leads to curiosity that gets on a phone call and converts to a coaching client.

Ashley Deland: That's amazing.

Sue B. Zimmerman: And the way that it works is, yes, first and foremost, you need to be creating relatable, relevant content in your feed consistently. So no matter what, if they look at your portfolio and they scroll your feed, you are the person you say you are in your bio and the reputation that you've built online. And there's no disconnect. Cause if there's a disconnect and mine is a, mine, I can have many, pillars or buckets going at the same time because of who I am. And I say that with love, like, because I've been at this for so long, people know mostly who I am and I can share my new involvement with the clean skincare line. I can share my mastermind. I can share my online course. I can share my coaching and I can share my mobility moves and my workouts, which are typically the backdrop of my life. And so often, That might be the real, I might be working out. You said you saw me, you saw me mixing food in a bowl. So my latest thing is doing mobility moves. Okay. Just sharing, you know, when you get older, it's all about that. So, so I have a lot of people asking me about my mobility moves. And again, it's a conversation opener where I can say, so glad you learned something. I'm curious, do you have a business? you know, and then they say yes or no. And I'm like, well, tell me more. I want to know what you do. And I said, well, I looked at your Instagram and I see there's like six things that are not optimized in your bio that is preventing you from getting seen strategically. Do you want to have a call and we can talk about it? Getting people on a call for me, my conversion rate is over 90%. If I get someone on a call because I owe, I, most likely have something that they want and need. And it might just be my Substack subscription. It might not be my course or my coaching, but it's just getting on a call. And for me, it's always video. I will never do a phone call off video.

Ashley Deland: Yeah, it is definitely a different experience when it's, I mean, I'm going to pull your belly to belly and say eyes to eyes. That's for sure.

Sue B. Zimmerman: Yeah, I mean, you can read body language. And you can say, I see that you... it looks like you're feeling a little uncomfortable. Do you want to share more? And they could say, well, yeah, I invested in a coach before and I got scammed or it didn't work or I didn't. And then like, there's just more conversation to have. And then, you know, like, how would you feel if you're in the same place a year from now? Like there's just, there's ways to bring them back to what they want and need and why, the why of why they want it. is so important. So selling is a whole other skill set that I have, and that's what I do on Substack. But Instagram education, oh man, you can just stay in my feed and scroll along and my reels are always educating. And I am using my personal account, Sue B. Zimmerman, not the Instagram expert anymore because my CEO and I have entered into new chapters and we decided to just keep that dormant and both build our own personal brands. back up, not the Instagram expert. And yes, I still have that reputation and I love it.

Ashley Deland: What lights you up a lot these days? Like, where's your, where's your, I have to be honest.

Sue B. Zimmerman: So I, my favorite thing in the world is being in community with other women and just, and supporting collectively and listening there. What lights me up right now is my involvement with, I eat, clean i have filters on my water throughout my whole house i am all my cleaning products are clean and i am not a big makeup person nor did i have a consistent routine for skin care i wasn't loyal to any particular brand but when my client told me about this skin care line that was climate that was clean and climate curated i wanted to buy it as a customer not get involved and she's like okay so you're you're such a great salesperson. You should, you should pay the $50 and be a partner. Then you can save 20%. I'm like, okay, I'm in like, just, I want everything. Like I want a routine that I can do daily. That's simple and is good for my fate. And I've noticed such a difference. And, and,, I'm passionate about it. And, and there's this beautiful opportunity for other women to be on my quote unquote team. I've never done an MLM before. This is more like a hybrid and they, they can be, or they can just be a customer and they can experience the life of like, throw away your products that are, that are toxic, like get them out of your house.

Sue B. Zimmerman: So on top of that- Yeah. I started this journey sooner, but I didn't know what I know then. Like you only know what you're willing to learn and then you need to make some habit changes that are in alignment with what you want. And so that really excites me because it's a whole nother revenue stream that I was not looking for or expecting. But with it comes a whole new community and circle of women. And so that is like, I'm like, Because the truth is, on Instagram, it has gotten more and more difficult year after year to build audience and opportunity. I'm not going to lie. It's just more challenging. There's more people on it. There's AI. There's all kinds of things going on. And so the more in-person team building over a common interest, whether it's business, entrepreneurship, spirituality, clean business, beauty products. It's just, to me, it's all connected because three of these women that are in this company are coming to my mastermind now because they've been learning from my Instagram trainings that I've been doing for this company. So it's all connected for me. It really is. So that feels so good. And it's something I can talk about when someone says, oh my God, your skin looks so good. You don't look 63. I'm like, That's because.

Ashley Deland: That's amazing. You have reinvented yourself. I mean, let alone 18 businesses. and incurring such success at 22. Now at six or three, again, still reinventing yourself, which I absolutely love. Yeah. You know, you really help women realize that sometimes their best years are still way ahead of us.

Sue B. Zimmerman: Like way, way, way. I know life is just, you just have to embrace it and be grateful for what you have and where you are. I will say to everyone listening, I think this is a good thing for them to hear. I am that person that loves the unknown. So I don't get upset or excited or anxious about what's on the other side. What if I do this? I always know when to stop something because of how I'm feeling and that it's no longer serving me or working. And a lot of women have a hard time letting go of what they know and what they've done. That's not me. as obviously I've had 18 businesses, but I'm that person that jumped out of the plane in Australia, like New Zealand. I surrendered to the expert on my back and I like took in the whole experience. Like it's just who I am. And I know that it can be scary for a lot of people to just pivot, shift, reinvent, start over. But I always, always the vision I have of what I want with the next business is I have made that come true every single business. I just have a vision of what, like, I know the skincare company is going to frigging blow up and I'm at the ground level. I was at the ground level of Crocs. I was on QVC with my scrapbooking business, which blew up. Like, I just know innately, intuitively what and where the opportunity is.

Ashley Deland: Okay. That's really interesting because you just, tapped on it right there that you've built businesses across multiple industries. And you're saying that the common thread connecting everything that you've created is not quite, I always classify it to emerging trends. I am a expert and I will use expert at human psychology, human behavior. To me, that's what marketing is. And I would always get ground level emerging trends. What's your common thread between everything? Is it your intuition?

Sue B. Zimmerman: Yeah, I have a sense of knowing, like if I do a lot of mentoring too, if someone shows me a product that they think, oh my God, I'm going to make a million dollars on this product. I'm like, okay, here's the facts. Like I can look at a product if it's not functional enough for someone to get excited about it or different enough. And if you're not willing, if you don't have marketing dollars for it, no one's going to hear about it. So an idea is a great thing, but if you can't finance that idea, it's very, very, very difficult for that idea to take off. So I'm just really good at looking at, okay, I'm going to give you a great example. I was on the island of Martha's Vineyard. I stayed in Vineyard Haven the first week and Edgar Town the second week. Vineyard Haven, there's this new business called Yomi's and their popsicle sticks, their popsicles, but they're made with all clean products, kind of coconut based. And so they have like a turmeric, cinnamon, cardamom, delicious breakfast one. And then I had this blueberry bliss, like every ingredient is sourced locally and delicious. There was very little branding on them. Like I said, okay, you guys, I have like eight ideas in my head that I can give you right now. If you give me one of each of these popsicles, I'll tell you them. And they did. So they gave me the popsicles and I told them, you know, you need to paint the wall behind me. There's a window in front of me. You need people to take selfies that they share on Instagram with your Instagram account. At the register, you need your QR code for Instagram so they follow you. On the popsicle stick, it needs to have a quote or it needs to say the coolest bite on Martha's Vineyard. Like, like I came up with a tagline. I came up with brand the popsicles, but they wrap them all in wax. So they're very conscious of sustainability. And like, I just literally, it's a new company. And, and I see them franchising, blowing up, doing amazing. And they were young and I could tell that they need, that they just, they have a great product, but they, they weren't marketing it. And it looked like a Buddha product because all their logo stuff was like in a yogi, like look and feel. So I recreated a logo for that. I like, I did a lot of stuff and they were like, wait, how did you do that so fast? And I'm like, that's my brain. Like I see a great opportunity, a delicious product and you're missing the mark on the island of Martha's Vineyard where everyone wants to feel special on this island.

Ashley Deland: And it was fun. It was fun for me.

Sue B. Zimmerman: So you just, you have the eye, the eye and the intuition. And the product has to be exceptional for me to just get enthusiastically involved with, yeah, seeing potential. seeing potential. And I, you know, the other quick story is I collect sea glass. It's the only thing I collect. And I was on at the chill mark flea market on the Island. And this woman had two jars of sea glass. I make these little sea glass stacks and I give them as gifts. And sometimes I sell them. And so I wanted them, but there were $45 a stack and a glass bell container. And I said, you know, She asked me what I did and I told her and she's like, oh my God, I need help with my Instagram. Like everyone needs help with their Instagram. She said, I said, let me look at your bio. So I look and there's like six things wrong. I said, listen, I charge $500 to do this bio, complete bio audit, but I will sit with you and do it with you if you give me these two jars. She like handed them to me. Three booths away, I don't have it on, but the shape of Martha's Vineyard. This woman had a glass, again, I collect sea glass, I love glass. cut out of the island and I really wanted the pendant she says to me oh my god I love your dress I said I'll give you my dress for that pendant and because I had workout clothes under it so I take off my dress and she was so happy I bought it last year in oak bluffs for a hundred bucks and her pendant was only 40 but I was done with the dress so I'm like but like this is how I roll like if I want it I I want it I figure it out or she had pendants that I told her she needed to make more of because they're not gold. They were glass and I've never seen them before. So I said, this, you have it in blue and green, and this is an opportunity. And she's like, okay. So I give advice. I give advice to artists all the time.

Ashley Deland: Yeah. Okay. So what advice are you going to give to women who are struggling on IG right now, getting the visibility that they need, version rates, the ROI?

Sue B. Zimmerman: Okay. So I'm going to do a little subie. You're going to come to my last post on Instagram. You're going to let me know that you listened to this interview and you're going to tell me your biggest takeaway. And I'm going to give each one of you personal advice based on what I see. So I'll give you a little free audit out of love for Ashley's community. And this is a way that I'm going to see you, meet you, follow you, connect with you, grow your audience, grow my audience. And this is like the sisterhood circle piece. Like this is like take action if you're an action taker. I don't know. You can see it over there. I have a hashtag sign that says action taker. And the advice that I have to you is to do something similar. If you're going to give your time and speak somewhere or connect somewhere, you've got to make it super fun. fun and interesting for someone to want to follow you and connect with you. And it can't be five steps for me. I just say, go to the last post and just comment on that. Like I'm not even telling you what post to go look for. Right. So at Subie Zimmerman, don't forget the B that's the account and it works. It's beautiful. And I'm able to like, just give a little love and make it, make you come back to, okay, I need to do this one thing and it's not put on an AI filter and it's not dance and it's not, you've got to talk. We got to hear your voice. I want to hear how smart you are doing the thing you say you do. If I can't find a video of you talking about what you do and you're just showing me of you on stage and, you know, being all successful, I am not going to trust that so much. I need to hear words of wisdom and say, that's my person.

Ashley Deland: I definitely agree with that. Okay. Tap us in a little bit before we wrap up on the Soulful Selling Sisterhood. I want to hear all about it.

Sue B. Zimmerman: So it took me a little while to come up with a community name when I joined Substack. I got really distracted with all these gurus giving advice about what to do. And then I was going down too many rabbit holes and I'm like, screw it. I'm going to figure this out on my own. And so on Substack, the way to grow, the best way to grow is to have an anchor. And the anchor, in my opinion, should be, I want to be a part of your community. And if you're going to have a community, I think it needs to have the word for SEO and meta tags that says what you do and who you are. So most women don't know how to sell from the soul. Most women struggle with making money. Most women don't know what to charge or aren't confident with asking for money. And so this soulful selling sisterhood is me empowering you to step into your power and learn the tactics, strategies, tips, and ways that I sell by serving. And it never feels like selling. It really feels connective and I am going to help you. Like, this is what you need and why. And so I get obsessed about Substack because you can be really creative there too. You can share videos, you can go live, you can have a podcast, you can write articles, short notes, all of it. And I'm an artist. I like all of it. All of it. I want all of it. So the Soulful Selling Sisterhood, I say, you know, subscribe for $15 a month or $100 for the year. You have access to my podcast that I gate. And I do masterclasses to only my paid subscribers. And those masterclasses consist of things like, how do you start a podcast on Substack? How do you use the edits app on Instagram? Like I do really good masterclasses for people, like for my audience that needs to know the nuances and can't figure things out as quickly as my brain can. And that really fills my cup, Substack, absolutely.

Ashley Deland: Oh, I love that. I love that. I know we were actually chatting transparently before we press record on how she hangs out at Substack and I have no clue about any of it right now. So now I'm intrigued and I'm going to go over and.

Sue B. Zimmerman: It's a beast. It's a beast. And if anyone wants to talk and do, you know, check in with me on it, like jump into my DMs because I wish someone with my kind of. is your thing, your way, there's no right or wrong. Like, I wish someone did more of that and not more of the first you have to do this and then you have to do that. And it's like, oh my God, I have a headache. It's just so much. It's such a beast of a platform that you can slowly grow into. You don't need to master anything at all.

Ashley Deland: Yeah. Yeah, I'm definitely intrigued. Okay. Our signature, she wears the pants question, looking back on your journey of wearing the pants, what message do you want to relay for future generations of women in business?

Sue B. Zimmerman: If you're going to wear the pants, make sure they're really cute and fashionable. And someone's going to talk about them because I am that girl that every time I got on stage, I had a killer outfit and usually dresses. I did not do pantsuits, but I love pantsuits, monochrome. And I'm just saying the way you can stand out from everyone else is the way that you would dress. And I love bright colors. I live on Cape Cod. I wear a lot of hats, like whatever your thing is. And when you own that and you step into it, you become more memorable.

Ashley Deland: I love that. Okay. So remind us again, where we can find you,, IG sub stack, you know, my name, Sue B Zimmerman is everywhere.

Sue B. Zimmerman: If you Google my name, I come up all over the internet. You don't need next Netflix. You can just listen to my interviews and my YouTube channel., I'm, I'm all over, but like, I, I live on Instagram and frequent sub stack and I'm like, like I have the most beautiful work life balance. Like I am done after this interview. I am not that girl that is like jumping into the next task after this. I'm going to the pool with my husband. Like I am all about just doing what you want and need and not feeling like you have to do five more things.

Ashley Deland: Mm-hmm. I agree. Okay, Subhi, thank you so much for sharing your space and time with us and your knowledge and your energy. I knew this interview was going to be amazing and you absolutely succeeded that. So thank you so much for being here on She Wears The Pants.

Sue B. Zimmerman: You're so welcome.

Ashley Deland: It was a lot of fun. This was She Wears The Pants, where women rise into what they're meant to hold. If this episode moved you, changed you, or challenged you, send it to a woman you want to see rise. Make sure you're subscribed so you never miss an episode. And if you're ready for deeper strategy, identity expansion, and high-level support, you can find me on Instagram at Ashley Deland. Until next time, keep leading boldly, building intentionally, and becoming the woman your calling requires.