As a grassroots football coach, your role extends beyond teaching technical skills and tactics; it also involves supporting your players' mental well-being. One significant aspect of mental well-being is addressing and overcoming negative thoughts, which can hinder a player's performance on and off the pitch. In this article, we will explore five strategies to help you guide your players in recognising, evaluating, and challenging their negative thoughts, ultimately creating a more positive mindset. By demonstrating these strategies yourself and supporting your players through the process, you can create an environment in which your team can grow, both mentally and as footballers.