I hate launching. Like, genuinely, break-out-in-hives hate it. So I mostly stopped doing them — and this episode with Stacy Braga is all about how to sell your stuff without the soul-sucking part.

We get real about why big launches feel like SO much (the timers, the checkout carts, the seventeen little tech pieces that make big-idea people like us want to lie down). Then Stacy shares the ridiculously simple campaign she's running right now — a month of free copy reviews, that's it — and why keeping it that simple is better for you AND the people you're selling to. We talk about planning around your actual life instead of your fantasy life (the one where the roof doesn't start leaking the week your husband's out of town), why the flashy countdown-timer urgency stuff can go, starting with your story before anything else, and how doing way less can somehow give you one of your best months.

MENTIONED IN THIS EPISODE:

Get a free copy review from Stacy Braga: www.stacybragacopy.com/classroom

Grab a free custom content plan from Sydney: www.sydneyobrien.com/content-planning-system