Are you feeling uncertain about your marketing career path? Our latest guest on the Shiny New Object podcast, Lucrèce Sicat, Head of Creator Marketing at Amazon, shares her story and discusses the benefits of embracing creator commerce to enhance brand credibility and increase consumer loyalty. Tune in to this episode to discover how losing your way can lead to landing your dream job while exploring the potential of creator commerce.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net