An important lesson from back in the old days when we still watched serial TV …

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New book

Do you remember serial TV?

That thing where you turn that screen on and you just had to

consume whatever was up there?

One of the fascinating things was that once you found a show, that was really

good, you had to wait a full week to watch the next episode of your favorite show.

Back then was the time when these great TV shows excelled at creating cliffhangers.

For many of us, we had a love-hate relationship with cliffhangers, didn't we?

In a way, it's why we watch the show in the first place.

That feeling of tension, that urge to want to know so badly what happens

next, but then, when at the moment of greatest tension, they just said: to be

continued please come back next week.

We were all like, gosh, really?

But of course we came back.

We wanted to know what happened next.

Now here's a question for you.

Is there a moment in your presentation when you could do the same?

When you could stop and the audience was almost riot because they want

to know so badly what happens next?

A moment to guarantee that your entire audience would want to come back … and

hopefully even bring their friends along because they couldn't help but tell them.

Would they come back is a much more ambitious goal then will they stay on

their chairs until you're done speaking?

Once people sit down, there's a good chance that they will

stick through to the end.

You'll have to torment them quite a bit before they will

actually stand up and leave.

But having them come back is something else entirely.

Was it really that good?

So, was it?

Would your audience come back?

What would you need to change so that they would.