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Do you remember serial TV?
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That thing where you turn that screen on and you just had to
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consume whatever was up there?
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One of the fascinating things was that once you found a show, that was really
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good, you had to wait a full week to watch the next episode of your favorite show.
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Back then was the time when these great TV shows excelled at creating cliffhangers.
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For many of us, we had a love-hate relationship with cliffhangers, didn't we?
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In a way, it's why we watch the show in the first place.
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That feeling of tension, that urge to want to know so badly what happens
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next, but then, when at the moment of greatest tension, they just said: to be
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continued please come back next week.
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We were all like, gosh, really?
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But of course we came back.
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We wanted to know what happened next.
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Now here's a question for you.
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Is there a moment in your presentation when you could do the same?
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When you could stop and the audience was almost riot because they want
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to know so badly what happens next?
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A moment to guarantee that your entire audience would want to come back … and
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hopefully even bring their friends along because they couldn't help but tell them.
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Would they come back is a much more ambitious goal then will they stay on
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their chairs until you're done speaking?
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Once people sit down, there's a good chance that they will
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stick through to the end.
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You'll have to torment them quite a bit before they will
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actually stand up and leave.
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But having them come back is something else entirely.
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Was it really that good?
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So, was it?
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Would your audience come back?
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What would you need to change so that they would.
