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407: Leading with Purpose: Crafting Your Leadership Brand Story - Ernie Sander
Episode 4076th February 2023 • Leadership Is Changing • Denis Gianoutsos.
00:00:00 00:37:19

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Ernie Sander is a VP at Pioneering Collective, where he works with C-suite executives and other leaders to build and amplify their personal brands through content and communications, from written thought leadership and podcasts to books and speaking appearances. Ernie spent a decade as an editor at the Wall Street Journal, managing teams of reporters and launching new products. He spent another decade leading content strategy at digital media startups like GigaOM, Vocativ, and News Picks. Ernie also hosts the podcast “You Said What?”, where he unpacks his guests’ most memorable conversations and written exchanges to explore their impact.

In this episode:

  • Ernie shared his experience in the media industry 
  • Ernie’s podcast called "You Said What?" explores written interchanges in people's lives
  • Leadership experience gained from working at established companies such as the Wall Street Journal

Key takeaways:

  • The importance of brand and telling a story was also discussed
  • Building their brand in order to have a profile that transcends accomplishments
  • Authentic values are important for connecting with customers, employees, and partners
  • Happiness and business success can coexist - it is possible to accommodate employees while still having success


"Sometimes there are moments where you don't necessarily think anything's gonna happen, and suddenly something happens and stays with you for years." - Ernie Sander

"It's not something that you can really do overnight, but it's really rewarding when you do it and when you can actually build that profile." - Ernie Sander

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