There's a bit of your podcast that loads of people skip, and I really don't want you doing it when you start yours. It's the part at the end where you tell your listeners what you actually sell, and what you'd like them to do once the episode's finished.

Most people go a bit shy about it. They give away all their best stuff for free, then get icky about the part that pays the bills and mumble it at the end, if they mention it at all. I understand why. But after ten years of this and more than a thousand shows launched, I can tell you it's costing them, and it's almost always women doing it.

In this episode I get into why staying quiet about your offer and your prices isn't classy, it's just making life hard for the people who genuinely want to work with you. I also give you the simple way to ask without feeling that ick, and one thing I want you to write down today and stick somewhere you can't ignore it.

It's five minutes, and it might be the thing that finally gets your podcast earning its keep. Have a listen.

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