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Tired of Hiring Bad Salespeople? Do This w/Dr. Christopher Croner
Episode 48316th May 2022 • Real Estate Team Builders • Real Estate B-School
00:00:00 00:28:14

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High level salespeople are the lifeblood of any successful real estate organization. Unfortunately for most team leaders, all we ever seem to do is hire bad salespeople. As leaders, we’re too focused on potential and not past behavior. On the other hand, they seem good in the interview, but it doesn’t translate to performing well on the job.

Is there a way for us to identify the behavioral traits that differentiate the highest performing salespeople in the world?


In today’s episode, I’m joined by Principal, Lead Sales Psychologist and Assessment Developer at SalesDrive, Dr. Christopher Croner. Dr. Croner has a wealth of knowledge in what it takes to hire the best talent, and he’s going to share what we can do to find sales superstars.


Things We Learned From This Episode

  • The innate sales skills that we just can’t teach or train someone
  • The magic wand question that will cut through BS and get the truth in an interview 
  • The easiest trait for a candidate to fake in an interview 
  • Hunters vs. farmers and how to hire the right type of salesperson for our business needs


Guest Bio

Dr. Christopher Croner is the Principal, Lead Sales Psychologist and Assessment Developer at SalesDrive. He’s also the author of Never Hire a Bad Salesperson Again. SalesDrive simplifies the Sales Hiring Process to Help Companies Build Better Sales Teams.

For more information, visit https://salesdrive.info/ and request a free demo. You can also find out more about their sales assessment


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