Artwork for podcast The Entrepreneur's Marketing Journey Podcast
A Wikipedia Deep Dive With Mike Wood
Episode 23 • 5th July 2023 • The Entrepreneur's Marketing Journey Podcast • Matt Hepburn
00:00:00 00:46:01

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Today, we are going to de-mystify the relationship between Wikipedia and SEO with our special guest Mike Wood. It is with great pleasure that I welcome Mike to the show.

Mike Wood Bio

Mike Wood is an online marketer, author, and Wikipedia expert. He is the founder of Legalmorning.com, an online marketing agency that specializes in content writing, brand management, and professional Wikipedia editing. He is a regular contributor to many online publications where he writes about business and marketing.

Resources

Legal Morning Website – https://www.legalmorning.com/

LinkedIn – https://www.linkedin.com/in/legalmorning

Facebook – https://www.facebook.com/LMMarketingAcademy

Twitter – https://twitter.com/Legalmorning

YouTube – https://www.youtube.com/@Legalmorning

Udemy – https://www.udemy.com/user/mike-wood-4/

The Content Marketing Institue – How to Do Backlinks in Wikipedia the Right Way

Books Mike Has Written

Wood is the author of the books Link Juice and Wikipedia as a Marketing Tool.

Link Juice – Understanding and Using Backlinks for Better Search Ranking – Available on Amazon and Google Books.

Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia – Available on Amazon

Questions I asked Mike

  1. What size business would qualify for having a Wikipedia page created?
  2. Why have a Wikipedia Page?
  3. What are the SEO benefits of having a link from Wikipedia?
  4. If a business does not qualify for a Wikipedia Page, how can it contribute content as a citation?
  5. What type of 3rd party website should a business citation be on, that links back to the money site?
  6. Why is it important to have an experienced, professional paid editor for Wikipedia?
  7. What other opportunities are there in Wikipedia for a business to get links back to their site?
  8. Can you explain some of the restrictions within Wikipedia guidelines?
  9. What is a Wikipedia article, and how is it different from a Wikipedia page?
  10. Could you talk about the deletion process on Wikipedia?
  11. Could you explain what services Legal Morning offers, and how listeners can reach out to you?

Transcripts

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We'll also talk about how you can receive links to your website from Wikipedia and third party news sources that are used the citations inside of Wikipedia pages. Additionally, we're going to talk about how Wikipedia works best hand in hand with a great PR strategy.

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[17:25] Besides the normal things like people also ask and related top, do whatever you need to do. And also, things like go into your analytics, see what terms people are actually searching for in your site. If they're searching for that over and over again, then create content around that.

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Are you ready to break through and accelerate? How you learn SEO. Then please don't forget to subscribe to the podcast so you never miss an episode. You can subscribe on the podcast platform of your choice or join our email list @emjpodcast.com so we can keep you up to date. This is the EMJ SEO podcast with Matt Hepburn, and we'll see you next time.

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