Do you feel stuck in the ‘crash and burn’ cycle of dieting?

It’s not your fault.

For years, women have been told to shrink. To starve. To be smaller.

For generations, the diet industry has preyed on that.

In this episode, I’m pulling the whole thing apart.

You’ll hear how the system was rigged from the start — from Victorian myths about wombs falling out… to the rise of Ozempic… and why the very workouts women are told to do might be making things worse.

But this isn’t just about losing weight.

It’s about reclaiming control of your body, your energy, and your future.

I’m Keir Wotherspoon — founder of Lift Performance Academy — and after 15 years coaching thousands of women, I’m here to tell you the truth about fat loss the industry doesn’t want you to hear.

⏱️ Episode Timestamps –

00:00 Fat loss is broken: The truth we need to talk about

01:12 Why women are the diet industry's prime target

03:48 Myth #1: Exercise will damage your womb

06:06 Myth #2: Lifting weights makes women manly

08:45 Myth #3: Women are too hormonal for science

11:27 The modern mess: Food fear, influencers & fads

14:00 Hormones & fat loss: What you really need to know

16:30 My story: Teenage body shame to strength coach

19:42 What fat actually is — and where it hides

22:50 The truth about energy, calories & stored fat

26:15 Weight loss vs. fat loss — and why it matters

29:10 Ozempic explained: What it does and doesn’t do

32:18 How my client lost 40lbs in 8 weeks (without drugs)

35:12 Fat loss done right: The 3 pillars of change

36:30 Diet: Energy deficit, protein, and real food

39:55 Training: Why strength training trumps cardio

43:40 Recovery: Sleep, cortisol & deep restoration

46:30 The power of sleep (plus 5 practical tips)

50:15 Final thoughts — You’re not broken, just misled

🔗 Links & Resources:

Take the Warrior Woman Energy Quiz (for women 35+):

Take the Female Athlete Energy Quiz (for athletes aged 12-35):

🧠 Recommended: Matt Walker – Sleep Scientist

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The truth needs to be louder than the noise.

Thanks for being part of the change.