From private investigator to insights leader—how do you go from tracking people offline to understanding them online at scale?

In this episode, Alexandra Cirgenski, Managing Director at YouGov Behavioral, joins us to share her fascinating career journey and bold vision for the future of market research.

Cirgenski unpacks how YouGov is pushing boundaries with privacy-compliant, personalized online behavioral data, offering a glimpse into how people really behave—not just what they say. She dives into:

• The evolution from traditional tracking to advanced behavioral analytics
• The biggest measurement challenges facing the industry today
• How AI is reshaping the way we understand consumer behavior
• The critical balance between innovation and privacy

If you're curious about the intersection of tech, ethics, and the future of behavioral research, this episode delivers sharp insights and fresh perspective

You can reach out to Alexandra Cirgenski on LinkedIn.

Many thanks to Alexandra Cirgenski for being our guest.