Today, we're diving into a heartwarming coaching call with the amazing Jill Ripley, who’s all about turning pain into power. Her podcast, now called "Pain to Power," is a total gem for anyone who's been through the wringer and is ready to rise up and reclaim their vibe. We chat about how she's not just talking the talk, she's walked the walk after facing some heavy grief herself. Jill shares her journey and her mission to help others heal and grow, emphasizing that past struggles don’t define us. So, grab your favorite drink and settle in, because we’re all about uplifting vibes and powerful stories today!

Connect with Jill:

https://www.empoweredbythestorm.com/

https://www.empoweredbythestorm.com/empowered-you-podcast

https://kpcreativemedia.com/growth-clarity-call

https://kpcreativemedia.com/podnews

Hey.

Hey, there, beautiful souls.

This is Kim Parkinson reaching out to you from Podcasting for Spiritual Women.

And today I have a coaching call for you on a podcast that actually really lifts and empowers people who have gone through some trauma, who have gone through some tough patches in life, and maybe they're feeling really weighed down by their past or they're seeking a deeper connection.

And Jill Ripley is really there to help uplift you and help you grow and work on your mindset to get through the tough pieces.

Now, she's just not some life coach.

She's actually walked the walk and talk the talk.

And she does tell us briefly inside this episode, a little bit about what has inspired her to start her podcast.

And I'm super excited to also just let you know that while the original name of the podcast was Empowered you, we actually already changed it and it is now Pain to Power, empowering you to heal from trauma, loss, and emotional wounds.

And she is on episode seven as I am recording this.

I know this is going to come.

Out in a couple of weeks, so probably on episode 9 or 10 by then.

And I really think you should go and Visit her website, empoweredbythestorm.com and say hi to Jill, give her podcast a listen.

She's got a nice meditation on there, too.

So go ahead and go show her some love because she really has a powerful message about why she wants to bring this podcast to the world and how she's helping people through what is really a trying time in their lives.

So thanks so much and listen in.

Welcome.

Jill, could you tell me a little bit about your podcast and a little bit about you and what your podcast is about?

Yes.

So obviously I'm Jill Ripley, and my podcast is Empowered you, and it's podcast where we talk all things healing, growth, and turning pain into power.

It's my goal to help people, to release the victim mentality that's been holding them back and help them step into their own power and to realize that you don't have to let past pain keep you stuck.

Beautiful.

Beautiful.

Excellent.

And I know this is a relatively new podcast.

You've only been out for, I think it said, four or five episodes, correct?

Yeah, I just recorded episode number seven yesterday, and I'm really excited about this one.

It's about meditation, which a.

Which is a personal passion of mine.

It, it.

It has brought me through, you know, some extreme circumstances and a little personal information.

My daughter and her father passed away together four years ago in a motorcycle accident.

And even the day that she passed, I Meditated.

And I. I don't think I would have been able to sort through all of this without the grounding and the connection to my higher power.

That's beautiful.

Yeah.

Meditation.

So important and really can help you just sort things out in your head without even realizing it's doing it, so.

Oh, for sure.

It's.

It's been a game changer.

I get invited to a class.

One of my professors at Quincy College had a Pilates studio and.

And she had this guy, isn't it?

His name's.

I think it's Andy Kelly, and he's.

They call him the Boston Buddha.

And I had tried meditating years ago, and it just really didn't seem to work for me.

And he guided me through it to a point where I was like, oh, my God, I can do this.

And I was hooked.

And I've been meditating ever since.

I love that.

I love that.

That's amazing.

Yeah.

Sometimes it's just a one step or.

Or different type of modality to.

To help you to get to that next step.

So that's.

That's super important.

I love that.

Yeah.

I think it's more about breaking it down into simplicity because I think everybody think it's.

Thinks it's this mystical practice that people are, you know, like the average person can't connect to it, but everybody has.

Everybody has breath and we can all connect to our breath.

Very true.

Yes.

And our voice.

Right.

Which is why we podcast, which is exactly.

Yeah.

And I'm just hoping to use my voice to help us uplift others.

Excellent.

That's.

That is my goal as well.

My.

My goal is to help women to rise up, to try to get to their best self and.

And hopefully make a little bit of.

Of money along the way.

So.

So yeah, that'd be nice.

Yeah.

Let's take a look at your podcast.

I. I have your questionnaire and then I pulled it up.

So your pod.

Your podcast name currently is called Empowered you, and that's with an ed.

So empower.

Not just Empower you, but Empowered you.

So the very first thing that podcast players will search for is the podcast name itself.

So Empowered you'd.

And when I search for Empowered you, I don't know if you've ever searched for it.

Have you ever searched for Empowered you'd podcast on any player at all?

I did after I.

After I put out some episodes and I realized there are some other podcasts with similar names.

And I wondered after you put it out there and you Name it?

Should you change it?

Yes.

Perfect.

Yeah.

You can absolutely change the name of your podcast anytime.

And with the fact that you've only got like four or five episodes under your belt, it's actually a perfect time because people that have followed you are still going to follow you.

They're still going to be attached to you to follow you.

But anybody new, it's really, It's a win for you.

Because if you really.

If we can really nail this down to a keyword and a keyword for who it's for, then what you could do is really get more listeners.

And ultimately that's the goal, right?

That's the goal is to get more listeners, get more people into your sphere and then into, you know, whatever your offers or whatever you're offering or things like that.

So my goal here is to take a look at empowered you.

Now, it doesn't mean that you don't have to use Empowered you, but maybe you use it as an extension.

So either at the beginning or at the end, meaning we could do something like empowering women to, you know, to live their best life or something like that.

And.

Or if you wanted to stick with empowered you specifically, we could use something along the lines of you, life traumas and more direction for women, for adults, for.

For parents, however you want to say it, and then colon empowered you, something like that.

So we could do it either direction and we could just really nail it down a little bit more so that people could search when they're in a podcast player and they're searching for what they want to listen to, what they feel called to, what they need to hear at this moment, they're not going to overlook the magic that you have inside your podcast because they couldn't find it.

So that's what we want.

We want them to be able to find it easily.

How about Life by design?

So again, life by design for who?

Well, so for me, I'd like to uplift all people.

I mean, as I. I think it's important to uplift women, but I, I don't want to exclude anybody either.

So, you know, I guess that's something that we'll have to maybe chew on.

Yeah, absolutely.

And it doesn't have to be.

It doesn't have to be done in this one session or anything like that.

That's definitely something that we can look at a little bit deeper and further into.

But what I'm suggesting is finding really SEO keyword rich words to really nail that down.

And again, you don't have to get rid of Empowered you altogether.

This could be an empowered you colon and then have a keyword extension after.

So a lot of keywords after.

So either direction on.

On the keywords.

But more powerful if it's at the beginning.

But if empowered you, because I know you also have a book that is Empowered by the storm.

Is that correct?

Yeah, so it's Empowered by the Storm, Releasing the Past and embracing the Light.

So, you know, I would like it to kind of reflect that.

And that's why I chose empowered you, because I feel like the book is empowering people to become their best selves.

And so that's why I thought empowered you and you, meaning whoever is listening you, you know, that.

That resonated with me.

But.

So you actually just almost said it too.

You said empowering people to become their best selves, so you could actually play off of that too.

So you don't have to have gender neutrality or you could be totally gender neutral here.

You don't have to be very specific on women, men, you know, adults, children.

But you're empowering people.

Right, so empowering people to live a better life, you know, with what.

So just a couple of other, you know, like.

Couple of.

And I also want to mention, you do not necessarily have to.

You don't have to stick with it.

It doesn't have to be the be all, end all.

We could definitely play around with it, change it.

It's.

As long as we still have the core principles of it, people are still going to find you, and we're just going to try to.

To play around to see what works best for you, where you're going, what.

What direction your podcast is moving in and who you're serving and who you're helping.

So, yeah, nothing, Nothing in podcasting is like in stone.

So you're good.

It's not like a book.

Yeah, no.

Well, and even books, you can do revisions.

Yeah, There you go.

Right?

Yeah.

So, same.

Same difference here.

So if you decide, you know, if you decided tomorrow that you wanted to turn this podcast into a podcast about gardening, I mean, it's a.

It's a big swing.

Total big swing here, but, you know, you could definitely just go ahead and change that.

And, and yeah, I don't think my.

Thumb'S that green.

But it.

But you, you could really.

It's yours, so you could change it at any time.

So.

Okay, you might lose a few listeners or gain a few listeners.

Who knows?

So, yeah, I just, I just would like to, you know, choose something that would be compelling enough people to.

To come and and listen and, and see if it is inspiring for them.

Yeah, exactly.

And that's the goal here.

And the goal is, is to make it as easily found on the podcast players when they're searching, when they're doing any type of a search, because more and more people are searching in the actual podcast players.

And by podcast players, I'm talking about, like Apple, Spotify, you know, Overcast, Podcast Addict, things like that.

And they're searching and they be, you know, maybe they've had a really tough, you know, maybe they've had a death, and they're really like, you know, searching for something along those lines.

And they, and your podcast speaks directly about that.

And it's really clear in either the title or the, the podcast episode title that, that what, that's what that episode's about.

They'll, they're more apt to say, okay, I want to listen to that.

I want to.

That's what I need right now.

And then once you get them in, usually they'll stay, they'll follow, and they'll continue, you know, so that's the, that's the ultimate goal here.

So, so we can, we can definitely work on some more keywords.

I know that, you know, you're.

You're maybe not set on the keywords yet, and that's fine.

Well, we can, we can definitely find some for you to, to make it more powerful and more impactful and searchable.

That's ultimately the goal here.

Searchable.

So now I am taking a look also at a couple of other pieces here.

Your episode art.

Are you putting uploading new art work to each episode?

I am now.

Okay, so episode four, the artwork.

You just posted that artwork, Setting boundaries and Self love.

Does it look the same as all the other ones or did I miss one?

Yeah, I just changed some that were different.

Okay, so what I'm looking at is it says setting boundaries and self love.

But the thing what I'm looking at is that it's so small.

So what I would love to see is for you to make all of the words all fit the entire piece of art.

So however you do that, and it's fine if you have different podcast cover art with it, but make it so that it is easily to be easier to read.

Because right now I'm actually on a very large, very large screen here.

And setting boundaries is self love is really tiny.

So.

Yeah, yeah, okay, I get that.

So that's episode four.

You want me to fix the other ones?

Readable.

I, you know, I didn't look at every single One of them I started to play.

Actually, that's the most.

That's the most recent one.

So let me look at episode three real quick.

So episode three says learning to you.

Your picture is actually covering Love yourself.

I think.

I think.

I bet it's not because I didn't realize you had to change the size for.

So I've got these up on YouTube as well.

So I don't know if you can go to empowered you on YouTube.

You can see everything there.

So I think I'll need to just check that all the artwork has the right sizing.

Yeah, yeah, I would definitely do that in.

You can do that right in your hosting platform too.

So I know you're using buzzsprout.

Yeah, absolutely.

You can post.

You can post different images.

Whether or not that's for.

It's for YouTube or whether or not it's for.

Or is that just Lib sending Captivate?

I'm actually, I'm not sure about buzzsprout.

I'd have to.

I'd have to go back in to Buzzsprout and look, I know you can do podcast episode specific artwork in buzzsprout, but whether or not it actually lets you upload the one for YouTube, I don't know that.

I do know Libsyn does and I do know that Captivates.

Yeah, I think.

I think you gotta upload the one that's their size in bugs.

Buzzfro.

So I'll just go back in and make sure I have them all sized right and adjust the.

The letters to make sure it's.

It's readable.

Yeah, just make it easier for people to find it and read it for sure.

Yeah.

And then I.

You mentioned that you had a YouTube, but I will say I don't see it on your website, so you might want to just make sure that that link is at the bottom to that.

On.

On which website?

On the empoweredbythestorm.com website.

It says follow us on social media and it has Instagram, Facebook and LinkedIn.

But you could put.

Okay, I'll have to figure out how to do that.

I had somebody design my website and she.

She bailed on me, so I.

All right, yeah, yeah, we.

I can help you with that too.

So, yeah, that's a.

That's an easy.

I know you're using Squarespace.

I use Squarespace a lot.

I actually, I did figure out how to put the podcast on my website.

So there's a.

There's a podcast link.

So a podcast play.

You know what I mean?

Yeah.

Yeah, absolutely.

Yep.

And I can actually even help you with that, too, because right now it's a little bit.

It's a little tiny, but we can make it a little bit bigger, too, because it doesn't need to be.

You want it to make it easy for people to find, right?

Oh, for sure.

Yep.

Yeah.

So I'm all about easy.

Yeah.

I love that.

I love that.

Yeah.

And now if I was to ask you to just wave a magic wand and just tell me, kim, in six months, I want this out of my podcast.

What is, what is this?

What is that you want?

I have no clue, because I don't know what to expect from a podcast.

I'd like to see some income coming from the podcast.

I'd like to see see podcast growth, but I don't have an expectation because this is all new to me.

I don't, I, I don't know how long it takes to grow a podcast.

I don't know what an expected income could be from podcasts.

So maybe you could guide me a little bit on, on, you know, what should I expect?

Yeah.

So as far as growth, after we do a couple of keyword tweaks, you can see more Downloads expected within 60 to 90 days.

For sure, you'll see it start to grow, but in like 60 to 90 days, you'll say, oh, those are regular people that are coming back week after week with the keywords updated and with the, the episodes being produced on a consistent basis, but also with the keywords in the, in the episode titles.

As far as monetary growth, now, my coach actually makes six figures with his podcast just, just that he doesn't take any kind of, any kind of sponsorships or anything like that.

So it's not done through that.

It is done by having a clear podcast with a clear call to action and sending them to some type of a program, some type of a coaching program, some type of a course that he's offer something like that, and he's making his money through podcasting and then driving people to his offers.

And I think we spoke earlier that you do have some type of an offer that you could offer people other than just buying the book.

Right.

You do have a coaching program, is that correct?

I am working on that.

Okay.

Yeah.

So I, I, you know, I would like to do some public speaking.

I'm a mindset mentor.

I, I, you know, one of my close friends, I, she calls me her life coach.

So, you know, I, I would like to offer that to people.

You know, I'm not a licensed therapist and But I have been through a lot of things and I've been able to help a lot of people through a lot of things.

So I would like to be able to help more people through things.

I love that.

And life coach is definitely something that people are.

And they don't have to be licensed for it.

You know, even right now, like I mentioned, I have a. I have a podcast business coach and I.

He's not licensed.

It's not a license that you need to have.

You know, I'm a podcast growth coach.

I am certified in that, but I don't know that there's any kind of like, requirements on that certification.

I am a certified life coach.

I did take a class through it, so.

So I am a certified life coach.

Awesome.

You know, but, so that is actually.

An easy, like, let's create you like a little page on your website to say what it is that you, that you can offer to people and then put up a little link with a form that, that asks some questions, gets people into your sphere.

And then what, what we could do is through the podcast, you mentioned that you have this program and because people are finding you organically that way, and maybe you're doing some social media posts about your program and about your podcast, more and more people start to follow you, More and more people start to book calls with you.

More and more people get into your work.

And then you, after a while, you realize, I'm actually making money doing this life coaching.

I mean, like, that's a win, win for you, right?

This is.

And people are listening to how you coach, people are listening to how you work through your podcast.

So they're already getting to know you, they're getting to love you, they're getting to hear what, how you work and how your modalities are.

And then it's an easy, like, oh, there's the button to, like, go to a site, there's the button to get onto our newsletter, or there's the button to, you know, book the call.

And yeah, so that would be like the easiest way in.

Certainly.

You know, I mean, I know that some people would be like, I'm looking for a sponsorship and whatnot.

If you had an idea of somebody very specific that you wanted to go after for a sponsorship, you can start that process anytime.

So if you're like, I know of this particular whatever and I want to be sponsored, you could reach out to them at any time for that.

So that is that it's a little bit of a harder row because you don't have as Many episodes out just yet.

But, but if that's the direction that you wanted to go and you already knew that you have a built in audience for that, we could definitely go in that direction.

So there's a couple of different ways there to make some money, but the easiest, by far the easiest way is, is directing people to your, your own program, to you, to keep, to keep the authority within yourself, within your podcast.

So yeah, yeah, I'd like to design a workbook too for people who would like to do some self work.

Oh, I love that.

People love those.

People love to do workbooks.

Now are you thinking about something up on Amazon offering it that way or just like a downloadable PDF?

I'm not sure yet.

Okay, probably both.

Yeah.

Yeah, you could even offer a couple pages of something like that as a freebie on your website to get them into your newsletter.

And then realistically, the newsletter would then sell more of those type things too.

So lots of avenues.

You are like an open book.

There's lots of choices for you.

Remember those books they used to have?

It was like, hey, if you want this adventure, go to this page.

If you want that adventure, go to that page.

You're that book.

You're waiting for the adventure.

I like that.

Thank you.

Yeah, absolutely.

I love this.

So do you have any questions about what I talked about in regards to the podcast with the keywords and all of that just so far?

Yeah.

How can we get that done as quick as possible?

Yeah, absolutely.

Although I meditate every day, I'm not super patient.

Oh yeah, yeah, yeah.

I just, if I know I want to do something, I want to do it now.

You know, I don't like to let things sit in fester and take years, but yeah, yeah, yeah, okay.

So there's a couple of different avenues to work with me on something like this and this is going to be totally up to you.

We could do a two week plan where you and I work closely together.

We have a, an hour meeting at the very beginning.

We kind of go over all of the different keywords.

We kind of have a plan of like what episodes you're going to be offering and look at those keywords.

Maybe change the name of the podcast, maybe change or update the, the title of the, the COVID art of your podcast and maybe look at your, or definitely look at your description and then change those so that they just have some keyword rich pieces to it.

And then there's a workbook that goes along with that.

And then at the end of that we, we have another little call and that's.

And, and that will give you an idea of like what your next steps might be on that.

If you are like, no, no, I need, I need a lot more hand holding for something like this.

I have a three month program where you're going to, we're going to work together for three months.

We start off the first two weeks are still kind of starting off the same.

So we kind of start with your, your title of your podcast.

We start the COVID art and we also start with your description.

And then we'll go through all of the different episodes that you want, maybe add in a couple of coaching episodes.

We'll even update, you know, do your website and things like that.

We'll update some of those pieces inside of that.

And for that program, it is for the three months.

So give you an idea.

So do either one of those seem like something that you might be interested in or are you looking for something different?

No, I would like to do the three month program.

Is it possible to pay over three months or is it.

You don't have to pay one time.

No, we can definitely do a payment plan.

Absolutely.

We can do a payment plan.

Okay.

I would like to.

Because I think, yeah, I think to get it really where I want it, I'm going to need some guidance, so.

Of course, yeah, I think it's an investment.

It's also a write off.

Yeah, yeah.

Because it's a business thing.

Yeah, absolutely.

Yep.

So, yeah, we'll get you started with that.

And so if you could, we'll just wrap this up and if you could just tell us again the name of your podcast currently and, and then who you serve.

What do you, what are you planning on doing now?

Let me know.

Yeah.

So currently the podcast is called Empowered you.

You can find it on all the platforms that are streaming, you know, Spotify, Apple, iHeartRadio.

It's on all of them.

And then it's also on YouTube as empowered you.

If you search Empowered you, Jill Ripley, it'll come up.

And what else did you ask me?

Yeah, are you.

Do you want to offer your website so that they can find you when we're done making your life coaching option?

Thank you.

It's.

It's empowered by the storm.com and you'll find on there all kinds of resources and you can even get a Empowered by the Storm T shirt on my website.

Oh, I love that.

Oh my gosh, I didn't see.

You've got swag already, man.

I do have swag already.

So anyway, yeah, and it's my it's my intention to help people overcome past trauma and learn to step into their power and just grab life by the horns and live the best life that they're meant to live and not to let the past drag them down.

I love that.

I love that.

Thank you so much.

Thank you for being here today.

I appreciate it.

I appreciate you.

Thank you so much for listening to this episode of Podcasting for Spiritual Women.

If you would like more strategy and tips and some tricks on how to make your podcast better, I recommend that you you join my newsletter list.

You can find that@kpcreativemedia.com newsletter until next time.