In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments.

Key Topics:

Investing in CTV

• The importance of continued investment in the CTV space and hints at exciting developments on the horizon for their product roadmap.

Using CTV for Major Events

• The conversation pivots to the strategic use of CTV for "tent pole" events like the Super Bowl, March Madness, and the Olympics.
• The need for a balanced approach, combining high-impact, short-term campaigns with long-term, audience-first strategies to maximize engagement and ROI.

Emerging Channels and Optimizations

• How to assess and integrate new and emerging channels without diluting the impact of existing core channels.
• The importance of thoughtful testing and leveraging advanced machine learning and AI for optimization.

Account-Based Marketing in B2B

• How ABM can be integrated into broader digital strategies to target specific companies and decision-makers.
• The significance of supporting sales efforts with precise targeting and measurement.

Future Trends and Challenges in CTV

• Predictions for the next five to ten years in the CTV space.
• Anticipated changes in how TV advertising is transacted, greater transparency, and the increasing availability of premium inventory.

Challenges and Excitements

• The primary challenges related to the cost and accessibility of premium CTV inventory.
• Despite these challenges, there's excitement about the future expansion and availability of such inventory, which will offer more opportunities for effective advertising.