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The Art of Communicating Bad News in Government or Public Sector
Episode 688th September 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:37:30

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Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. 

But how well you do it will be the difference between a sustained public backlash or general public buy-in. 

With the citizen expecting timely truths and demanding transparency in decision-making, the question I’m posing in this episode is, ‘are you a competent digital storyteller and a responsible guardian of the public interest?’ 

Bad news sucks. But bad news spreads faster than anything else online, and even if you’re not the author, you’ll have to at some stage take up your position as protagonist.

So, what’s it going to be? 

Bury bad news? 


Build trust with openness? 

Coming up in the show:

  • Why the authentic voice of your organisation will win public trust
  • Facing up to going front of screen in the age of transparency 
  • I speak to Jim McNamara who’s says that fail to listen, prepare to fail when it comes to government and public sector communications


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.



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