The real estate industry has a chronic obsession with selling as many homes as possible. Michael Weigand made the counter-cultural decision to choose quality over quantity, even if it meant selling less homes, and his team had their most profitable year in 2020. 

Many team leaders would choose 200 extra deals, even if they are crappy and unprofitable, so the elegance and ease of deciding not to be everything to everybody is worth highlighting. 

How did Michael and his team dig into the numbers and determine the most profitable deals they can focus on? Was it easy to get buy-in from agents? 

In this episode, Michael Weigand reveals how they became more profitable by doing less.  

You’ll also learn; 

• Why looking at the numbers strategically is the key to shifting your price point.  
• The 3-step action plan we can implement to determine the most profitable deals for us. 
• How to stick to your guns with the natural pain of and resistance to saying no to deals. 
• The power of applying a manufacturing mindset to running your business.

Guest Bio- 

Michael Culhane is the CEO of Culhane Premier Properties. Culhane Premier Properties represents the finest properties with exceptional skill using the most innovative technologies currently available. Their brokerage operates completely as a team, offering ultimate privacy and security, speed, and efficiency. The team’s years of experience have given them a clear understanding of the mindset of home buyers and sellers and a thorough understanding of the marketplace they serve. For more information, visit https://www.culhaneproperties.com/. 

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