Shownotes
** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **
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Is retention the new demand gen? We're hearing it everywhere lately. Asha May, longtime Customer Experience and Customer Marketing leader, walks us through why she's glad the post-sales side of B2B Marketing is finally having its moment (and why it really needs to stay in the spotlight). She also shares some heartfelt advice on career pivots, re-entering the workforce after time off, and the importance of staying curious.
Asha talks through:
- Her career path from Accountant to Gartner Analyst to Award-Winning Customer Marketer
- The Post-Sales side of B2B Marketing
- Why marketers must pay attention to the post-contract Customer Experience
- The key roles to Customer Success (from a Marketing standpoint)
- Helping the customer get to that "first value"
- How to set up sales enablement to garner customer feedback and identify advocates
- ^^ Then how to build and nurture that bank of advocates
- CABs vs communities: who joins which?
- Mastering life pivots: re-entering the workforce after time off
- Breaking out of your comfort zone to feel empowered
- Why she's DONE with "vanity metrics"
Key Links:
Guest: Asha May - https://www.linkedin.com/in/ashamay/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Asha's Recommendations:
