Emily chats with Brian W. Parker, co-owner of Believe in Wonder Publishing. He and his wife Josie write, illustrate, publish, and sell stories of magic and imagination to children in the Pacific Northwest and beyond. He talks about balancing the creative side of the work with marketing and publicity, all the while parenting young kids. Brian travels around the country giving talks, moderating panels, and often directly selling his books to conference goers and independent bookstores.
Yeah, yeah. And that's, and, you know, I think they get
Unknown:a small salary. Sometimes I give them candy in exchange for
Emily Einolander:gold goldfish crackers.
Unknown:Like I'm gonna give them to keep the cash, you know,
Unknown:we're gonna put it in the savings account for you. But in
Unknown:exchange for that, yes, here is a box of sticks you
Emily Einolander:you're listening to the hybrid pub
Emily Einolander:Scout podcast with me. Emily einerlander, we're mapping the
Emily Einolander:frontier between traditional and indie publishing, and today we
Emily Einolander:have a special interview with Brian Parker of believe in
Emily Einolander:wonder publishing. Believe in wonder is a youth focused
Emily Einolander:publishing entity based in Portland, Oregon. And without
Emily Einolander:further ado, let's get to the interview. This is Brian Parker,
Emily Einolander:and he is the author, illustrator and publisher and a
Emily Einolander:bunch of other stuff at believe in wonder publishing, and we're
Emily Einolander:going to talk a little bit today about his work and life and how
Emily Einolander:he negotiates life as an independent publisher. So Brian,
Emily Einolander:tell us a little bit about your business and what what you do,
Emily Einolander:day in it and day out.
Unknown:Yeah, oh, um, well, I I've always been a storyteller,
Unknown:ever since I was a little kid, and throughout life, I've
Unknown:negotiated ways of finding how to incorporate that into my day
Unknown:job. So with, sometimes with, with a good bit of success, and
Unknown:other times not so much. But I went to school to be a graphic
Unknown:designer and illustrator, and you know, I'm bounced back and
Unknown:forth with a bunch of different industries throughout my life,
Unknown:and eventually my my lovely wife, Josie, of 17 years now,
Unknown:got tired of me whining about it, just like you need your
Unknown:storyteller. Stop, stop taking all these other jobs to the kind
Unknown:of half, half do it and just commit to it. And I'm like,
Unknown:Okay, you're right. Thank you.
Emily Einolander:Thank God for classes.
Unknown:I know, I know it's it. Nothing beats having somebody
Unknown:that can be honest in your corner and help you to kind of
Unknown:sift through all of the, you know, the the accumulated crazy
Unknown:of just having an adult life, you know, sometimes, yeah, you
Unknown:just kind of rack up a lot of, a lot of assumptions and
Unknown:expectations based on what you think you should be doing, as
Unknown:opposed to listening to that, That voice that's inside of you
Unknown:that's telling you, oh, you know, this is where your heart
Unknown:is, and actually following it. Sometimes you just need a good
Unknown:friend or or someone that you love to tell you, Hey, listen to
Unknown:it and stop being, stop being an idiot. So I'm lucky that I have,
Unknown:I have that so yeah, went to Portland State publishing
Unknown:program, got my masters essentially just to reassure
Unknown:myself that I knew what I thought I knew and and to find a
Unknown:cohort of interesting people and other people that love books,
Unknown:and now we were full time publisher as to answer your
Unknown:question, that was the roundabout way of answering the
Unknown:question. Just to kind of preface, what we are is a little
Unknown:bit of a conundrum in the modern day publishing setup is that we
Unknown:are a full time publisher that primarily focuses on publishing
Unknown:stories that are, you know, magical and inventive and
Unknown:creative in, I guess, in the in the drive of the storytelling,
Unknown:but also focus on diverse storytelling, as far as you
Unknown:know, different characters from different cultures and you know,
Unknown:kind of promoting underrepresented voices. And the
Unknown:conundrum part comes from the fact that my wife and I are both
Unknown:authors, and I am an illustrator. So for the last two
Unknown:to three years, we've had a backlog of stories that we've
Unknown:wanted to make, and we're like, Well, you know, let's just go
Unknown:ahead and make our stories first. That way we can kind of
Unknown:build a catalog. Of you know, the kind of work that we're that
Unknown:we're driven by and excited by, and that will also give us a
Unknown:kind of a platform to talk about the things that are really
Unknown:driving the storytelling and the work. So three years in here, we
Unknown:got, we've published our 11th book, yeah, and we published our
Unknown:11th book in October called the Boston's move in. It's about a
Unknown:family of, you know, just fluffy, fun monsters that move
Unknown:into a neighborhood and the feeling of of of being awkward,
Unknown:being different, but also just just the kind of the stuff you
Unknown:have to do to get acclimated to a new neighborhood, you know,
Unknown:you gotta, you gotta find where your grocery store is, you know,
Unknown:you gotta find where you're gonna walk your dog, you know,
Unknown:where's the park at. And all of these things are being
Unknown:negotiated. You know, negotiating the world was this
Unknown:family of, you know, big fluffy monsters. And then, of course,
Unknown:all the stuff that happens and ensues when people see these,
Unknown:uh, these odd people kind of show up, and the feelings that
Unknown:they have and finding a way to, you know, be yourself, you know,
Emily Einolander:yeah, I grabbed that book. It's, it's
Emily Einolander:pretty adorable.
Unknown:I really enjoyed making it. My wife and I were, she was
Unknown:just like, we're going to write a simple story. This is going to
Unknown:be something just that's this fun. We can put together in a
Unknown:couple of months, and you're going to illustrate it, and then
Unknown:five months later, but we finish it, and she's like, I think you,
Unknown:I think you went more complicated with the
Unknown:illustrations than we were expecting. But she held me true
Unknown:to the simple storytelling. You know, I I usually get a little
Unknown:bit verbose, even in my even in my children's books, writing. So
Unknown:she said this one, stay simple. Keep it simple. Gotta have
Emily Einolander:somebody there telling you to keep it simple.
Emily Einolander:Sounds like she's a good grounding factor.
Unknown:Yeah, she's kind of a, she's a, she's kind of a
Unknown:curator, slash editor, slash, you know idea compactor, you
Unknown:know, which is great.
Emily Einolander:So these mostly picture books, and
Emily Einolander:they're all, they're all you and Josie, right?
Unknown:So they're all me and Josie. So far they range. We
Unknown:have a graphic novel series that we do called, you can rely on
Unknown:platypi, which is, you know, venture seeking platypus, in the
Unknown:vein of Indiana Jones, and
Emily Einolander:I'm sorry this is always so cute.
Unknown:I love this character. He's wildly optimistic and jumps
Unknown:without looking and it's weird how so many of the characters
Unknown:that we write end up being people that we know or people
Unknown:that we love. So all of the, all of the wildly adventurous
Unknown:characters are kind of my kids. So this in some shape, form or
Unknown:fashion. So we do a graphic novel series. We do, we've,
Unknown:we've done four picture books. We do, why? Well, middle reader,
Unknown:the middle reader series called the wonder of science. Well, the
Unknown:series is called mysteries of the Laurel society, and I'm
Unknown:working on Book Two for that. The first one is the wonder of
Unknown:science. And Book Two is coming out early 2019 and it's called
Unknown:miraculous elements. And it's hard to describe, it's, it's, it
Unknown:was definitely started off with the inspiration from, you know,
Unknown:some steampunk elements and Mary Poppins.
Emily Einolander:Oh, I can see that in the illustration that
Emily Einolander:I've seen of it. Yeah, a little bit of a older woman and a
Emily Einolander:couple of little kids.
Unknown:Yeah, it was, it was a weird idea. It was like, Where
Unknown:did Mary poppin come from? And was she trained? Was she part of
Unknown:an organization? What was her motivations? And then it just,
Unknown:like most ideas, it starts as this little green and then it
Unknown:just kind of just sprouts, and it just wildly grows everywhere.
Unknown:So we've done a lot of real, really interesting world
Unknown:building and come up with some different, you know, different
Unknown:aspects of the way that magic could work where it was kind of
Unknown:driven by creativity and art form. So that also lends itself
Unknown:to you being able to do a lot of really cool stuff from different
Unknown:cultures. So it's like, so yeah, if you have some money living in
Unknown:the middle of Zimbabwe and their their master craft is to be able
Unknown:to make awesome pottery, you know, how would that become
Unknown:something magical? Because you make a giant, you know. An
Unknown:elaborately painted pot that's like, constantly filled with
Unknown:with food, you know, you can get, constantly replenishes
Unknown:itself. Or somebody that lives in Sweden and wants to make
Unknown:scarves, and they make the scarf that can allow you to become
Unknown:intangible and move through solid objects, that kind of
Unknown:stuff. So, you know, it's, it's, it's, it's a really fun story,
Unknown:and it's kind of amalgamation of all a lot of different things
Unknown:that we're interested in. And then I did a a YA fantasy novel
Unknown:called Crow and hollow, which was my first
Emily Einolander:book, right? So,
Unknown:so, yeah, we kind of go all over the the youth
Unknown:literature map, but at the same time, it's it's all kind of
Unknown:coming from the same place of wanting to promote a creative
Unknown:way of looking at the world, an empowering way of explaining
Unknown:these stories to young adults, but also to people that are just
Unknown:young at heart, because I read YA and I read middle reader, and
Unknown:I read picture books just for myself, because that stuff is
Unknown:fun and it Stokes that creative fire and kind of keeps that
Unknown:young version of yourself alive.
Emily Einolander:So yeah, yeah, absolutely. Can you talk a
Emily Einolander:little bit about how your business kind of operates on a
Emily Einolander:really nuts and bolts practical level, because we were talking
Emily Einolander:about, like, we like talking about the creative process and
Emily Einolander:authors here, but we also kind of like getting into the nitty
Emily Einolander:gritty of actual, like, the work of publishing. So I'd love to
Emily Einolander:hear how that works for such a small operation to be able to
Emily Einolander:you do print books, obviously, if it's picture book, yeah, so
Emily Einolander:seems like a lot of work.
Unknown:Well, you know, we, we're kind of, we're, we're
Unknown:blessed in the sense that, you know, we, we have a lot of
Unknown:different accumulated skills and and knowledge coming into being
Unknown:in publishing, first off being a graphic designer for Oh God, a
Unknown:number of years, and being a trained illustrator for a number
Unknown:of years, and having worked in the periphery of publishing for
Unknown:A long time, I worked as a illustrator, and a book designer
Unknown:for a small Alaskan publisher for a long time, which is
Unknown:primarily Alaska and some kids books and stuff. And I worked in
Unknown:music publishing for a long time in Nashville. Oh, wow. So, yeah.
Unknown:So I have an idea as to, you know, some of the some of the
Unknown:inside aspects of the publishing world, as far as working with
Unknown:printers and, you know, some of the distribution avenues and
Unknown:stuff you can go through, and also just being able to design
Unknown:and illustrate the books in house, which is always the
Unknown:thing, especially if you know people are trying to get into
Unknown:children's publishing, finding these resources is always, you
Unknown:know, probably the first obstacle they have to jump over
Unknown:is, I don't know any illustrators. Or, you know, how
Unknown:do I contact an illustrator? How much do I pay an illustrator?
Unknown:You know, what's the way to kind of maintain connections and
Unknown:relationships with the people that kind of help you with the
Unknown:the book building itself. So we were really lucky in that sense,
Unknown:because we knew a lot of that stuff, and we do a lot of that
Unknown:stuff in house. So as far as, like, our book process, you
Unknown:know, building a book, you know, working through a lot of the the
Unknown:process of getting the book to the point of ready to be printed
Unknown:and distributed, we have that, that ability to kind of control
Unknown:that, that element of the process. So, you know, we, we're
Unknown:coming up with the ideas and stuff here in in house right
Unknown:now. And you know, we're, we're talking through the process of
Unknown:the stories and illustrating them as we go along with the
Unknown:writing process. And of course, that that allows us to kind of
Unknown:avoid some overhead too, because we're not, yeah, we're not,
Unknown:we're not paying illustrator, because I'm doing it all for
Unknown:myself. But, uh, so yeah, our small, our small publisher,
Unknown:publishing houses, is essentially kind of maintained
Unknown:by the fact that we can avoid some of that overhead. Our
Unknown:biggest issue has been marketing, yeah and publicity,
Unknown:which is is like a whole nother set of skills, especially for a
Unknown:creative because, as you know, people that make stuff tend to
Unknown:be really bad at you. Telling people about it. I don't know
Unknown:what it is. It's just something, something inherent in putting
Unknown:something together, that when you're done with it, you're kind
Unknown:of like, Oh, here's this, this beautiful thing that I've done
Unknown:and I'm proud of it, or I'm a little nervous about it, right?
Unknown:You don't want to go ring a bunch of bells and stuff to kind
Unknown:of be like, Hey everybody, look at this. It feels self serving,
Unknown:yes, because
Emily Einolander:when you're creative, they always kind of,
Emily Einolander:there's a, I mean, at least my parents did this was like, Don't
Emily Einolander:be cocky, like people, like a humble person better.
Unknown:Yeah, you're, you're definitely, you're definitely
Unknown:taught that at a young age is that you know, if you, if you
Unknown:got, if you have a special ability, if you have something,
Unknown:that you're, that you're that's your, that you've put a lot of
Unknown:time and stuff into, is that, yeah, you don't want to, you
Unknown:don't want to, you know, try to make a big, a big thing about
Unknown:it. You don't want to, you know, try to stand up on the on the
Unknown:soapbox and let everybody know. But you kind of have to, if
Unknown:you're going to do this as a, as a as a job, as a profession.
Unknown:It's one of those things that you have to shed early on,
Unknown:right? Yeah, because it's, it's strange, once you start showing
Unknown:your work, if you can do it with a level of humility and still
Unknown:and still be promotional about it, people actually respond to
Unknown:that, you know, because there are a lot of creators out there
Unknown:that that don't feel like they have the voice to talk about
Unknown:their work, right? And when they see that you can do it, it kind
Unknown:of empowers them to be like, Well, hey, I have stories too. I
Unknown:have illustrations. I have artwork that I would love to
Unknown:share with the world, and that actually ends up lending itself
Unknown:well to our, our version of being visible, which is, you
Unknown:know, we're not great at marketing. Actually, next year,
Unknown:we're actually going to be working with the publicist,
Unknown:which is, which is going to be really cool, I think, because I
Unknown:think we got a lot of great stuff that can, that can lend
Unknown:itself to, you know, a publicist being able to run with but up
Unknown:until this point, our primary way of getting the word out is
Unknown:just getting out in front of people. So the Pacific Northwest
Unknown:is a great place to find events, and, you know, from small to
Unknown:really large events, to get out in front of people that are
Unknown:really interested and passionate about literature, or, you know,
Unknown:specifically, in the graphic novel arena and and it's been
Unknown:awesome. It's awesome. You know, we go to events pretty much
Unknown:every month, there's always something that's available to
Unknown:us. And we also work with a couple of organizations here in
Unknown:in Portland, specifically right brain initiative, literary arts,
Unknown:a couple of different Chamber organizations and Rotary Clubs
Unknown:and that kind of thing. And also smart book. If you're familiar
Unknown:with smart book, there's an organization here in Portland
Unknown:that that goes out to schools, a lot of underrepresented schools,
Unknown:public schools, and schools with a high number of minority
Unknown:students and lower income students, and reads books to
Unknown:them. You know, on it they have, they have partner, partnered
Unknown:with a couple of different of civic organizations, and they go
Unknown:out to these communities and they read to these kids, and
Unknown:which is awesome, and it's amazing experience to witness,
Unknown:because young people really crave that interaction with
Unknown:adults, and also that interaction with literature,
Unknown:having having it, being read to them. And those organizations
Unknown:partner with us, and we come out. We'll do classes, we'll do
Unknown:we'll do readings. We'll just, we'll just do opportunities
Unknown:where the kids can sit down and talk to us about making books
Unknown:and writing stories and stuff and that kind of that has really
Unknown:been our, our bread and butter, our our saving grace, really is
Unknown:being able to talk to people about this stuff and then being
Unknown:encouraging and positive about them finding a way to tell their
Unknown:personal stories as well.
Emily Einolander:Wow. Yeah. So would you say that most of your
Emily Einolander:sales are direct, or do you have like bookstores that you're a
Emily Einolander:part of as well?
Unknown:Yeah, and as a great thing too about living in this
Unknown:area is small bookstores are very supportive of independent
Unknown:publishers. We do run into some roadblocks because, of course,
Unknown:right now we're distributing through two different avenues,
Unknown:Amazon and. In Ingram Spark. And Ingram Spark, of course, is it's
Unknown:less cost effective, but at the same time, it's easier to get
Unknown:your books into brick and mortar stores, because, you know, some
Unknown:bookstores are resistant to having Amazon books that are
Unknown:published exclusively through Amazon on their shelves, and
Unknown:that it kind of sucks.
Emily Einolander:Yeah, choose, yeah.
Unknown:Well, I mean, that's the thing. It's one of the first
Unknown:things that we ran into, we were trying to decide. We're like,
Unknown:Okay, well, we want to, you know, we're cutting down
Unknown:overhead and so many other places. Let's cut down overhead
Unknown:and just distribute exclusively through Amazon, because you can,
Unknown:you can get a decent product through the their printing arm,
Unknown:you know, which is now KDP, or, you know, Kindle Direct
Unknown:Publishing. You can get a decent, a decent book that way.
Unknown:Problem is, is that, here it is, you have this huge online
Unknown:distribution network, and yet brick and mortar stores are
Unknown:like, Ah, well, if you guys are going that way, then we're not
Unknown:sure we want to carry your books in the store. And so, you know
Unknown:that's, that's, that's a problem, but that's another good
Unknown:aspect of being publicly, I mean being visible in the community,
Unknown:is that even though small pub small bookstores don't
Unknown:necessarily want to carry Amazon distribute books, they do want
Unknown:to carry books by local publishers. So they have to,
Unknown:they have to decide at that point it's like, oh, well, you
Unknown:have a you have a strong backing, you have a strong
Unknown:readership in the area. Am I gonna nickel and dime you
Unknown:because of the because of the Amazon thing? So that's kind of,
Unknown:we live in a weird space, because we'll show up at a small
Unknown:bookstore only like, hey, you know, we'd love for you to carry
Unknown:our books. And they're like, Oh, well, there's Amazon on here.
Unknown:It's like, but we work with your local Rotary, and we read to,
Unknown:you know, 150 kids in your in your area, and they know who we
Unknown:are, so they're like, Okay, well, yeah, we'll carry your
Unknown:books.
Emily Einolander:So it sounds like both a desire for
Emily Einolander:cooperation and support, but also maybe a little bit of
Emily Einolander:reputational leverage,
Unknown:yeah, yeah, yeah. I would say that. I would
Unknown:definitely say that it's a good way of putting it, and I think
Unknown:that's something that I think a lot of people that get into
Unknown:publishing don't necessarily think about in the onset, is
Unknown:that, you know, you have to create good content. Of course,
Unknown:you know, making a book is about making something that is, you
Unknown:know, that has some some worth to it. But at the same time, we
Unknown:found a way to take not only the that creating that book is not
Unknown:the primary focus of what we do. We we bring in the stuff that,
Unknown:the stuff that really matters to us, as far as you know, talking
Unknown:to young people, encouraging young people and and basically
Unknown:telling them that you know that their voices matter. So you have
Unknown:to have something that you really believe in, too, you
Unknown:know. You have to have a platform, you know. And our
Unknown:platform becomes a driving force for the books, and the books
Unknown:become a driving force for the platform, so the two feed into
Unknown:each other, and they actually give us more opportunities than
Unknown:we than we would even know, you know, we have people that call
Unknown:us to come out and do events completely based on the fact
Unknown:that we were, that we spoke at another event, or, you know,
Unknown:that kind of thing. So yeah, I think that the that when you
Unknown:think about it in a marketing sense, it it feels a little
Unknown:dirty, because you're like, Oh, I'm using the things I believe
Unknown:in to sell my books. And I'm like, but no, no, I think that
Unknown:there's a, there's a weird synergy that comes from it,
Unknown:because it makes doing the work and all the pitfalls and stuff
Unknown:that come from doing the work, it makes them mean more, oh
Unknown:yeah, not only to you, but to the people that actually pick up
Unknown:the work.
Emily Einolander:So So would you say that when you began your
Emily Einolander:company, you kind of had a vision of it being like, split
Emily Einolander:between, you know, the creative process that's satisfying to
Emily Einolander:you, but then also the satisfaction that comes from,
Emily Einolander:like community outreach was that always kind of in the plan,
Unknown:you know, to, I'm not gonna lie and say I had a really
Unknown:strong plan that that would be misrepresent. Myself for the
Unknown:scattershot kind of creative that I am, but, um, I think
Unknown:that, you know, once again, I'm, I'm 5050, partner in this thing
Unknown:with my wife. And Josie is a interesting person, you know,
Unknown:she's, she's constantly thinking about how she can, how she can
Unknown:be of service to other people, which is, which is weird,
Unknown:because if you met her, you know, sometimes she's just like,
Unknown:oh, no, I don't, I don't have time for
Emily Einolander:people today. Well, I guess you got to kind of
Emily Einolander:be like that when you're a generous person.
Unknown:Yeah, that's the thing. And she's taught me so much
Unknown:about this. But honestly, what at the beginning, I wanted to
Unknown:make beautiful books. You know, I love, I love a beautiful, a
Unknown:beautiful book, something that is, is an art object in and of
Unknown:itself. You know, not just a story, but, you know, beautiful
Unknown:illustrations, you know, well crafted, that kind of thing. And
Unknown:I'm very passionate about stories and but at the same
Unknown:time, my wife was telling me it's got to be about more than
Unknown:just that. You know, you got to find a way to take something
Unknown:that you love and make it of benefit to to others. And I
Unknown:instantly gravitated towards talking to young people, because
Unknown:I feel privileged in the fact that I've been able to keep the
Unknown:12 year old version of myself alive through feeding him
Unknown:Captain Crunch and watching cartoons and reading books,
Unknown:whatever. And I realized that in the world that we live in right
Unknown:now that not everybody is allotted that that opportunity
Unknown:to be able to keep that version of themselves that is filled
Unknown:with wonder and filled with excitement about things and is
Unknown:open minded to learning you know, not only new things about
Unknown:the world, but new things about themselves. And I felt like I
Unknown:wanted to make stuff that encouraged that. But you can't
Unknown:just make stuff to encourage that. You have to. You have to
Unknown:get out and talk about it. You have to learn to be open about
Unknown:it, vulnerable enough about your own experience to you know, let
Unknown:a young person see that, yeah, it's, it's, it's hard in a world
Unknown:where it's constantly trying to get you to kind of fit into a
Unknown:certain mold, to hold on to those things that are important
Unknown:to you, the things that make you happy, the things that fill you
Unknown:with joy. But also it's possible, you know, it's very,
Unknown:it's very possible. And by doing that, you can find a way to take
Unknown:the things that that you love and improve the lives of people
Unknown:around you. So you kind of have to, you have to talk the talk
Unknown:and walk the walk at the same time. So, so, yeah, I mean, it
Unknown:was kind of an organic, organic development of this, of the
Unknown:mission that we have.
Emily Einolander:Well, how do you manage the time between the
Emily Einolander:creative work and then the outreach work? It sounds like a
Emily Einolander:lot of a lot of traveling energy put in different directions. It
Emily Einolander:must be. It is, it is,
Unknown:once again, our situation is a little different
Unknown:than some. We are foster parents, and we've been foster
Unknown:parents for a number of years, and which allots us right now to
Unknown:work from home. So we're at home with the kiddos, and we're
Unknown:finding time in between chaotic joy and, you know, ruckus, to
Unknown:actually get things done. And also we try to do this stuff as
Unknown:a family, so when we go out to events, it's me, Joe's Victor
Unknown:and Pam. And another part of it too is just having people see us
Unknown:kind of manage the chaos and still be able to talk about the
Unknown:books and stuff. It's, strangely enough, kind of encouraging to
Unknown:people. I think, oh, yeah, but it's definitely a conversation
Unknown:starter.
Emily Einolander:I know I'd be more confident in a children's
Emily Einolander:book publisher if I see actual kids with them. Make you think
Emily Einolander:it's more of a love project than just like, yeah, there's money
Emily Einolander:in children's books, which I don't even know if that's true,
Emily Einolander:but yeah, so the kids like getting out there and meeting
Emily Einolander:people as well.
Unknown:Yeah, when Victor was little, we used to. Uh, when we
Unknown:would go to events and stuff, he was kind of a draw for people,
Unknown:because, like, if you've seen my kid, he is super cute, and he's
Unknown:very gregarious and and he talks a lot, and
Emily Einolander:so, yeah, writing the books,
Unknown:I hope so. I really hope so. He's got, he's such a
Unknown:storyteller, if he doesn't write books, he's gonna be like an
Unknown:actor or something, or, you know, musician or whatever he's
Unknown:he's got a he's got so many different talents that I'm just
Unknown:just trying to keep up. But, but, yeah, I mean, he was, he
Unknown:loves the stuff. He would come out to the events with us, and
Unknown:he's kind of our little mascot, you know. And now, now we got
Unknown:cam, and Cam's got a different, a different personality. He's,
Unknown:he's more subtle, he's more, you know, measured and but at the
Unknown:same time, they're both just, they're bright lights, you know,
Unknown:you can't, you can't stop them from shining. So they inspire
Unknown:the work. So I gave them both. They both have official titles
Unknown:in our company, there are CIOs, which is Chief inspiration
Unknown:officers, yeah, yeah. And that's, and, you know, they get
Unknown:a small salary. Sometimes I give them candy in exchange for
Emily Einolander:gold goldfish crackers,
Unknown:like I'm gonna get. When to keep the cash, you know,
Unknown:we're gonna put it in the savings account for you. But in
Unknown:exchange for that, yes, here is a box of sticks.
Emily Einolander:Thanks for the idea, buddy.
Unknown:The hope is, is that you know that it at some point,
Unknown:you know this is, this will be like, it'll be something that we
Unknown:can pass along to them, if, if for no other reason than for
Unknown:them to be able to see that, you know, when they were kids, Mom
Unknown:and Dad were were out sharing the joy with them. So, yeah, I
Unknown:mean, it's, it's a weird balance. We're, we're benefited
Unknown:by the fact that we are foster parents and, you know,
Unknown:advocating for kids has always been part of our our lives as a
Unknown:married couple, too. So this was actually just a natural, a
Unknown:natural combination of that advocacy for kids and creating
Unknown:books.
Emily Einolander:So, yeah, yeah, that shows well.
Unknown:Thank you. Thank you. We hope so. We hope people see
Unknown:it, you know, because it's, it's, it's definitely us, it's,
Unknown:and it's not manufactured in any kind of way. But, uh, yeah,
Unknown:yeah. I mean, it's, it's tough. It's tough managing the travel,
Unknown:as far as the events and stuff are concerned. And, you know,
Unknown:like any kind of, any other publishing company and stuff,
Unknown:you know, we're trying to figure out, you know, where is it cost
Unknown:effective to do community work? Where, where could we best serve
Unknown:the, you know, the core mission of the of the company and just
Unknown:where can we afford to go, honestly,
Emily Einolander:so that's how you kind of pair down which
Emily Einolander:offers you should take in terms of speaking and presenting and
Emily Einolander:stuff like that.
Unknown:Yeah, yeah. I mean, we had, we were really lucky last
Unknown:year. We had a couple of universities down south that
Unknown:requested us to come out. We couldn't do all of them, but I
Unknown:was able to go and speak at Mississippi State, which is my
Unknown:alma mater, and which was amazing. It was probably one of
Unknown:the most I don't know. It made me feel like I had my stuff
Unknown:together in the same classroom that I went to school at, I got
Unknown:to see all my old professors, and they were all pat me on the
Unknown:back. And they were like, Oh, you did a great job. We're so
Unknown:proud you got to do this stuff. And I'm like, Oh, thank god I
Unknown:didn't crash and burn. They were, they're very, very
Unknown:encouraging, especially one, one of my um, one of my drawing
Unknown:teachers that I I love, this woman, you know, unpassionately,
Unknown:would go to her classes and just absorb everything she said. And
Unknown:her name is SUNY Na, and she's short lady, but full of power
Unknown:and and
Emily Einolander:I found that that's usually true. My mom's a
Emily Einolander:short woman, and she's she's got a lot of power.
Unknown:I was so scared of her at one point, I really was,
Unknown:because she just kind of exuded this this sense of.
Unknown:Determination and and knowledge. And I got to go back to to speak
Unknown:at Mississippi State. And she still had these drawings I had
Unknown:made of her in class. I did a whole bunch of little
Unknown:caricatures of her as various warriors from all over the
Unknown:world, you know, Samurai, Warrior, Viking, that kind of
Unknown:thing. She kept the sketches, and she put them on her front,
Unknown:the front of her office store. So yeah, first, and I was like,
Unknown:Okay, I'm doing okay. I'm doing okay. And she was super
Unknown:encouraging. All of them were and, but we, you know, we found
Unknown:a pair that visit that going to Mississippi State was, you know,
Unknown:visiting family and that kind of thing. And one other visit we
Unknown:got to do down south was we went to Jefferson state in
Unknown:Birmingham. We were invited out there to do presentation and
Unknown:sell some books at a comic book convention. They were just
Unknown:getting off the ground, and that was a really great experience as
Unknown:well. And so, so, yeah, yeah, we find ways to get these things,
Unknown:get these things into the schedule, and we're hoping that,
Unknown:you know, 2019 will see us doing more that kind of stuff. And my
Unknown:big, my big plan is I want to do two big events a year, and I'm
Unknown:shooting for San Diego. I like Comic Con. I'm shooting for San
Unknown:Diego this year. I mean, 2019 but if I can't make San Diego,
Unknown:then I want to do Chicago con. Because, um, we have a lot of we
Unknown:have a lot of support in that area.
Emily Einolander:So, oh, great, yeah, wow, wow. That's a that's
Emily Einolander:serious stuff. Is the is the publicist gonna kind of take
Emily Einolander:some of the scheduling duties off of your plate and like
Emily Einolander:applying for stuff and
Unknown:events, that's the hope. That's the hope. We also
Unknown:like to be a little bit more visible as far as applying for
Unknown:awards, and this would be a big help in that, in that avenue, I
Unknown:know it's because we're, we're just constantly working, you
Unknown:know, we're trying to, if we're not taking care of the kids,
Unknown:then we're, you know, we're working on new projects. So
Unknown:applying for awards. Seems like it's like the on the bottom of
Unknown:the list of stuff to do, right? But it's so important when
Unknown:you're working in publishing, to look for those accolades. Those
Unknown:accolades give you an opportunity to be visible and
Unknown:kind of continue to work. So that's another big thing this
Unknown:year. I think, I think we've got some really good work. So, oh
Unknown:yeah, there's some awards that we could probably pull in if we
Unknown:actually applied for them.
Emily Einolander:So, oh yeah, okay, that's, that's the hope
Emily Einolander:too. Well, I think that's a good resolution for 2019,
Unknown:yeah, yeah. You gotta plan. You gotta have you gotta
Unknown:have goals, because it's stuff that when you get up in the
Unknown:morning and you're like, What the hell am I supposed to be
Unknown:doing today? It's like, oh, here's my list.
Emily Einolander:Pick one. All right. Well, do you want to plug
Emily Einolander:anything that you got coming up, whether it's book or event
Unknown:or, let's say, well, actually, throughout the
Unknown:holidays, where we tend to be pretty low key, but early 2019
Unknown:the miraculous elements, Book Two of the mysteries of Laurel
Unknown:society is going to be coming out, and I'm very excited about
Unknown:that. It's going to be filled with amazing illustrations and
Unknown:continuation of our of our journey, of our characters. This
Unknown:time they are whisked off on an adventure at a convention of
Unknown:magic, of magic craftsmen and artificers in in Chicago,
Unknown:Illinois, yeah, and while they're there, there's a strange
Unknown:attack and a villain makes Himself known. And our
Unknown:characters kind of have to go through a bit of a chase through
Unknown:the city, and they're discovering things about
Unknown:themselves and about the wider world of kind of creative magic
Unknown:in our story. So it's, it's, it's the next step in in the
Unknown:series, which is going to be five books, and it's constantly
Unknown:escalating. You know, it's like, I love my characters. They're,
Unknown:they're real and very human to me, and I love seeing what the
Unknown:next step is for. So I hope, I hope readers are as well. So,
Unknown:so, yeah, that that coming. And then a little tiny book that
Unknown:we're gonna be doing, if you guys are familiar at all with
Unknown:our work. Then I did a little book called fancy dressed
Unknown:animals. It was accidental book. My wife's OS told her I wasn't
Unknown:gonna be working on any projects, and I said I was gonna
Unknown:just do a series of drawings just for myself, really, of
Unknown:animals dressed in Victorian clothes, you know. And but while
Unknown:you're doing that, you're actually coming up with the
Unknown:characters and the histories and personalities and stuff of them.
Unknown:And by the time I was done, my wife said, you basically wrote
Unknown:another book on accident out, and it's been, it's a really fun
Unknown:little thing, and people pick it up at events and stuff. So I
Unknown:decided I was going to do another one. But this one is not
Unknown:fancy dressed animals. It's fantasy dressed animals. So it's
Unknown:just come like archers and warriors and, you know, wizards
Unknown:and basically any, any, any version of a fantasy character
Unknown:that you can imagine, but like a hippopotamus or, you know, I
Emily Einolander:love artworks,
Unknown:yes, me too. That'll be coming out in early 2019 as
Emily Einolander:well. Great. So where can people buy your
Emily Einolander:books? And where can they find you? On social media.
Unknown:You can find our books on Amazon. You can search by my
Unknown:name, Brian W Parker, or by my wife's, Josie a Parker. And all
Unknown:that stuff is available prime and you can have it shipped to
Unknown:your home. Our books are also available at a couple of small
Unknown:bookstores here in the Pacific Northwest, in particular,
Unknown:Powell's, another read through and green mean books. And as far
Unknown:as where you can find us on social media, where you can find
Unknown:us at believe and wonder on Facebook, and we're pretty
Unknown:active on that site, or you can find us on our website, which is
Unknown:believe and wonder.com and we post pretty regularly There to
Unknown:our blog, and you can see examples of our our books and
Unknown:artwork and, oh, another big thing that we do this time of
Unknown:year, every year, I put out a poster in our series called The
Unknown:Santa propaganda project. Oh, that's right. So I, I love
Unknown:propaganda posters from World War Two. I love them for the
Unknown:esthetic, but also they're they're weird in the way that
Unknown:they try to kind of be persuasive. So I try to find a
Unknown:way to take that style and incorporate and and use it as a
Unknown:way of promoting positive things. So Santa Claus is in my
Unknown:heart. I am Santa Claus.
Emily Einolander:So I can see that. I can definitely see that
Unknown:I don't know why I'm eventually, I'm gonna buy myself
Unknown:a really good Santa suit, and that's gonna be another thing I
Unknown:do
Emily Einolander:every you're gonna just bring more joy to
Emily Einolander:children than yours.
Unknown:So, yeah, I do, I do a poster in the propaganda style
Unknown:from World War Two, but as Santa Claus, and they're really fun.
Unknown:We've I've done it for seven years now, and this year is
Unknown:going to be really good, too.
Emily Einolander:And did I see you doing like a Soviet Santa
Emily Einolander:thing at some point,
Unknown:they're all, it's weird, because I will find
Unknown:different inspirations. And sometimes it's Soviet propaganda
Unknown:posters, yeah, and then sometimes it's British. And
Unknown:then, of course, American ones were hilarious, and try to avoid
Unknown:any axis powers.
Emily Einolander:Yeah, that's, that's no fun
Unknown:at all. But, you know, primarily it's, it's, it's, it's
Unknown:our version of Santa. We did, actually did a book about it,
Unknown:called Nicholas and Sabina in the busy season, season where
Unknown:our version of Santa Claus is, is, in a lot of ways, based on
Unknown:the lower which is, you know, he's originally from, from
Unknown:Turkey in that area. So our Santa is a Turkish Santa,
Emily Einolander:okay, I didn't know about that.
Unknown:Yeah, well, you know, the the tradition says that it's
Unknown:that Nicholas. You know, St Nicholas was born in
Unknown:Constantinople and in that area, but he's. Originally from
Unknown:Turkey, at the area that is now Turkey and all of his, all of
Unknown:the things that led up to him being a saint was, you know,
Unknown:giving to young people. He was, he was constantly, you know,
Unknown:trying to, you know, to look after the the unloved and the
Unknown:unlooked after children of the world. And so, yeah, the story
Unknown:that we came up with for our Santa is definitely based in
Unknown:that tradition. So, so, yeah, it's, it's weird. It's weird.
Unknown:The amount of stuff I know about Santa Claus,
Emily Einolander:well, you gotta, you gotta do your
Emily Einolander:research, right?
Unknown:Yes, yes, that's it research. That's it.
Emily Einolander:Research can be fun, all right. Well, I'll be
Emily Einolander:sure to link to all of that on our post, on our website, and
Emily Einolander:yeah, is there anything else that you want to share?
Unknown:Or, Oh, well, I don't know just I know that sometimes
Unknown:it can seem a little daunting, the idea of finding a way to
Unknown:share those stories, all those things that are important to you
Unknown:and that you're passionate about to the world. But as a person
Unknown:that's trying to do it right now, I can say that it's totally
Unknown:possible and that you have to kind of manage your
Unknown:expectations. Everybody kind of wants to have that that JK,
Unknown:Rowling, you know, million dollar book that comes out
Unknown:right? I can say, from personal experience, that one person
Unknown:walking up to you and saying, I read your book and it meant the
Unknown:world to me at the time that I read it. It makes all of it
Unknown:worthwhile. Yeah, I can, yeah, yeah. And it's, it's, it's a,
Unknown:it's an interesting connection. It, it really kind of shows what
Unknown:humanity is kind of meant for. Really, it's about inspiring the
Unknown:people that you can and I had the best experience of my life.
Unknown:The beginning of this year, I went to the Clackamas Rotary
Unknown:Club. They were doing a smart book event. They had out about
Unknown:30 or 40 kids that had been read to by the organization that
Unknown:year, and they gifted them a copy of our book that had just
Unknown:come out at that time. Darren Strider, Bumblebee writer. And
Unknown:at the end of the event, the kids got to come up and get a
Unknown:copy signed and
Emily Einolander:their first reading, I know
Unknown:it was, it was amazing. It was amazing. They had these
Unknown:kids standing in front of me and being like, Did you really write
Unknown:this? Did you draw these pictures? And I was like, yeah,
Unknown:yeah, I did. And it really did bring home why we do this stuff,
Unknown:and what's it about, what's it's, what's it's, what the real
Unknown:reason for doing this stuff is to inspire and encourage.
Emily Einolander:Well, I feel very encouraged right now in
Emily Einolander:publishing. So it's sometimes it can feel like, Oh, well, nobody
Emily Einolander:reads and it's all a bummer out there. But you know, that's not
Emily Einolander:true.
Unknown:Special, yeah? Well, that's the cool thing about
Unknown:being a creative, about being an artist in this time where it
Unknown:seemed like I don't know people, people kind of suck a little
Emily Einolander:bit. Yeah? And it's just it's hard not to be
Emily Einolander:cynical.
Unknown:Yeah, it's hard not to be cynical, but I think that
Unknown:this is a time when when the contribution of artists really
Unknown:shines is because what is art if not kind of honoring the human
Unknown:experience?
Emily Einolander:You know, in a time when it's needed the most,
Emily Einolander:needed the most.
Unknown:So yeah, be encouraged, creatives, you know you're the
Unknown:work that you're doing is needed and necessary.
Emily Einolander:Well, thank you to Brian Parker for sharing
Emily Einolander:this time with us and sharing his books with us. I will direct
Emily Einolander:you on the show notes to his website, social media and places
Emily Einolander:where you can buy his wonderful books. Thanks for listening
Emily Einolander:today. You can find us@hybridpubscout.com you can
Emily Einolander:find us on Facebook at hybrid pub Scout, on Twitter, at hybrid
Emily Einolander:pub scout. We're on SoundCloud, Apple podcasts, player FM, just
Emily Einolander:search hybrid pub Scout, and we'd love it if you left us a
Emily Einolander:five star review. Thanks for listening and thanks for giving
Emily Einolander:a rip about books. You.
Unknown:You.