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Episode 11: Independent Author and Publisher Brian W. Parker of Believe in Wonder Publishing
Episode 1112th December 2018 • Hybrid Pub Scout Podcast • Hybrid Pub Scout Podcast
00:00:00 00:50:10

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Emily chats with Brian W. Parker, co-owner of Believe in Wonder Publishing. He and his wife Josie write, illustrate, publish, and sell stories of magic and imagination to children in the Pacific Northwest and beyond. He talks about balancing the creative side of the work with marketing and publicity, all the while parenting young kids. Brian travels around the country giving talks, moderating panels, and often directly selling his books to conference goers and independent bookstores.

Transcripts

Unknown:

Yeah, yeah. And that's, and, you know, I think they get

Unknown:

a small salary. Sometimes I give them candy in exchange for

Emily Einolander:

gold goldfish crackers.

Unknown:

Like I'm gonna give them to keep the cash, you know,

Unknown:

we're gonna put it in the savings account for you. But in

Unknown:

exchange for that, yes, here is a box of sticks you

Emily Einolander:

you're listening to the hybrid pub

Emily Einolander:

Scout podcast with me. Emily einerlander, we're mapping the

Emily Einolander:

frontier between traditional and indie publishing, and today we

Emily Einolander:

have a special interview with Brian Parker of believe in

Emily Einolander:

wonder publishing. Believe in wonder is a youth focused

Emily Einolander:

publishing entity based in Portland, Oregon. And without

Emily Einolander:

further ado, let's get to the interview. This is Brian Parker,

Emily Einolander:

and he is the author, illustrator and publisher and a

Emily Einolander:

bunch of other stuff at believe in wonder publishing, and we're

Emily Einolander:

going to talk a little bit today about his work and life and how

Emily Einolander:

he negotiates life as an independent publisher. So Brian,

Emily Einolander:

tell us a little bit about your business and what what you do,

Emily Einolander:

day in it and day out.

Unknown:

Yeah, oh, um, well, I I've always been a storyteller,

Unknown:

ever since I was a little kid, and throughout life, I've

Unknown:

negotiated ways of finding how to incorporate that into my day

Unknown:

job. So with, sometimes with, with a good bit of success, and

Unknown:

other times not so much. But I went to school to be a graphic

Unknown:

designer and illustrator, and you know, I'm bounced back and

Unknown:

forth with a bunch of different industries throughout my life,

Unknown:

and eventually my my lovely wife, Josie, of 17 years now,

Unknown:

got tired of me whining about it, just like you need your

Unknown:

storyteller. Stop, stop taking all these other jobs to the kind

Unknown:

of half, half do it and just commit to it. And I'm like,

Unknown:

Okay, you're right. Thank you.

Emily Einolander:

Thank God for classes.

Unknown:

I know, I know it's it. Nothing beats having somebody

Unknown:

that can be honest in your corner and help you to kind of

Unknown:

sift through all of the, you know, the the accumulated crazy

Unknown:

of just having an adult life, you know, sometimes, yeah, you

Unknown:

just kind of rack up a lot of, a lot of assumptions and

Unknown:

expectations based on what you think you should be doing, as

Unknown:

opposed to listening to that, That voice that's inside of you

Unknown:

that's telling you, oh, you know, this is where your heart

Unknown:

is, and actually following it. Sometimes you just need a good

Unknown:

friend or or someone that you love to tell you, Hey, listen to

Unknown:

it and stop being, stop being an idiot. So I'm lucky that I have,

Unknown:

I have that so yeah, went to Portland State publishing

Unknown:

program, got my masters essentially just to reassure

Unknown:

myself that I knew what I thought I knew and and to find a

Unknown:

cohort of interesting people and other people that love books,

Unknown:

and now we were full time publisher as to answer your

Unknown:

question, that was the roundabout way of answering the

Unknown:

question. Just to kind of preface, what we are is a little

Unknown:

bit of a conundrum in the modern day publishing setup is that we

Unknown:

are a full time publisher that primarily focuses on publishing

Unknown:

stories that are, you know, magical and inventive and

Unknown:

creative in, I guess, in the in the drive of the storytelling,

Unknown:

but also focus on diverse storytelling, as far as you

Unknown:

know, different characters from different cultures and you know,

Unknown:

kind of promoting underrepresented voices. And the

Unknown:

conundrum part comes from the fact that my wife and I are both

Unknown:

authors, and I am an illustrator. So for the last two

Unknown:

to three years, we've had a backlog of stories that we've

Unknown:

wanted to make, and we're like, Well, you know, let's just go

Unknown:

ahead and make our stories first. That way we can kind of

Unknown:

build a catalog. Of you know, the kind of work that we're that

Unknown:

we're driven by and excited by, and that will also give us a

Unknown:

kind of a platform to talk about the things that are really

Unknown:

driving the storytelling and the work. So three years in here, we

Unknown:

got, we've published our 11th book, yeah, and we published our

Unknown:

11th book in October called the Boston's move in. It's about a

Unknown:

family of, you know, just fluffy, fun monsters that move

Unknown:

into a neighborhood and the feeling of of of being awkward,

Unknown:

being different, but also just just the kind of the stuff you

Unknown:

have to do to get acclimated to a new neighborhood, you know,

Unknown:

you gotta, you gotta find where your grocery store is, you know,

Unknown:

you gotta find where you're gonna walk your dog, you know,

Unknown:

where's the park at. And all of these things are being

Unknown:

negotiated. You know, negotiating the world was this

Unknown:

family of, you know, big fluffy monsters. And then, of course,

Unknown:

all the stuff that happens and ensues when people see these,

Unknown:

uh, these odd people kind of show up, and the feelings that

Unknown:

they have and finding a way to, you know, be yourself, you know,

Emily Einolander:

yeah, I grabbed that book. It's, it's

Emily Einolander:

pretty adorable.

Unknown:

I really enjoyed making it. My wife and I were, she was

Unknown:

just like, we're going to write a simple story. This is going to

Unknown:

be something just that's this fun. We can put together in a

Unknown:

couple of months, and you're going to illustrate it, and then

Unknown:

five months later, but we finish it, and she's like, I think you,

Unknown:

I think you went more complicated with the

Unknown:

illustrations than we were expecting. But she held me true

Unknown:

to the simple storytelling. You know, I I usually get a little

Unknown:

bit verbose, even in my even in my children's books, writing. So

Unknown:

she said this one, stay simple. Keep it simple. Gotta have

Emily Einolander:

somebody there telling you to keep it simple.

Emily Einolander:

Sounds like she's a good grounding factor.

Unknown:

Yeah, she's kind of a, she's a, she's kind of a

Unknown:

curator, slash editor, slash, you know idea compactor, you

Unknown:

know, which is great.

Emily Einolander:

So these mostly picture books, and

Emily Einolander:

they're all, they're all you and Josie, right?

Unknown:

So they're all me and Josie. So far they range. We

Unknown:

have a graphic novel series that we do called, you can rely on

Unknown:

platypi, which is, you know, venture seeking platypus, in the

Unknown:

vein of Indiana Jones, and

Emily Einolander:

I'm sorry this is always so cute.

Unknown:

I love this character. He's wildly optimistic and jumps

Unknown:

without looking and it's weird how so many of the characters

Unknown:

that we write end up being people that we know or people

Unknown:

that we love. So all of the, all of the wildly adventurous

Unknown:

characters are kind of my kids. So this in some shape, form or

Unknown:

fashion. So we do a graphic novel series. We do, we've,

Unknown:

we've done four picture books. We do, why? Well, middle reader,

Unknown:

the middle reader series called the wonder of science. Well, the

Unknown:

series is called mysteries of the Laurel society, and I'm

Unknown:

working on Book Two for that. The first one is the wonder of

Unknown:

science. And Book Two is coming out early 2019 and it's called

Unknown:

miraculous elements. And it's hard to describe, it's, it's, it

Unknown:

was definitely started off with the inspiration from, you know,

Unknown:

some steampunk elements and Mary Poppins.

Emily Einolander:

Oh, I can see that in the illustration that

Emily Einolander:

I've seen of it. Yeah, a little bit of a older woman and a

Emily Einolander:

couple of little kids.

Unknown:

Yeah, it was, it was a weird idea. It was like, Where

Unknown:

did Mary poppin come from? And was she trained? Was she part of

Unknown:

an organization? What was her motivations? And then it just,

Unknown:

like most ideas, it starts as this little green and then it

Unknown:

just kind of just sprouts, and it just wildly grows everywhere.

Unknown:

So we've done a lot of real, really interesting world

Unknown:

building and come up with some different, you know, different

Unknown:

aspects of the way that magic could work where it was kind of

Unknown:

driven by creativity and art form. So that also lends itself

Unknown:

to you being able to do a lot of really cool stuff from different

Unknown:

cultures. So it's like, so yeah, if you have some money living in

Unknown:

the middle of Zimbabwe and their their master craft is to be able

Unknown:

to make awesome pottery, you know, how would that become

Unknown:

something magical? Because you make a giant, you know. An

Unknown:

elaborately painted pot that's like, constantly filled with

Unknown:

with food, you know, you can get, constantly replenishes

Unknown:

itself. Or somebody that lives in Sweden and wants to make

Unknown:

scarves, and they make the scarf that can allow you to become

Unknown:

intangible and move through solid objects, that kind of

Unknown:

stuff. So, you know, it's, it's, it's, it's a really fun story,

Unknown:

and it's kind of amalgamation of all a lot of different things

Unknown:

that we're interested in. And then I did a a YA fantasy novel

Unknown:

called Crow and hollow, which was my first

Emily Einolander:

book, right? So,

Unknown:

so, yeah, we kind of go all over the the youth

Unknown:

literature map, but at the same time, it's it's all kind of

Unknown:

coming from the same place of wanting to promote a creative

Unknown:

way of looking at the world, an empowering way of explaining

Unknown:

these stories to young adults, but also to people that are just

Unknown:

young at heart, because I read YA and I read middle reader, and

Unknown:

I read picture books just for myself, because that stuff is

Unknown:

fun and it Stokes that creative fire and kind of keeps that

Unknown:

young version of yourself alive.

Emily Einolander:

So yeah, yeah, absolutely. Can you talk a

Emily Einolander:

little bit about how your business kind of operates on a

Emily Einolander:

really nuts and bolts practical level, because we were talking

Emily Einolander:

about, like, we like talking about the creative process and

Emily Einolander:

authors here, but we also kind of like getting into the nitty

Emily Einolander:

gritty of actual, like, the work of publishing. So I'd love to

Emily Einolander:

hear how that works for such a small operation to be able to

Emily Einolander:

you do print books, obviously, if it's picture book, yeah, so

Emily Einolander:

seems like a lot of work.

Unknown:

Well, you know, we, we're kind of, we're, we're

Unknown:

blessed in the sense that, you know, we, we have a lot of

Unknown:

different accumulated skills and and knowledge coming into being

Unknown:

in publishing, first off being a graphic designer for Oh God, a

Unknown:

number of years, and being a trained illustrator for a number

Unknown:

of years, and having worked in the periphery of publishing for

Unknown:

A long time, I worked as a illustrator, and a book designer

Unknown:

for a small Alaskan publisher for a long time, which is

Unknown:

primarily Alaska and some kids books and stuff. And I worked in

Unknown:

music publishing for a long time in Nashville. Oh, wow. So, yeah.

Unknown:

So I have an idea as to, you know, some of the some of the

Unknown:

inside aspects of the publishing world, as far as working with

Unknown:

printers and, you know, some of the distribution avenues and

Unknown:

stuff you can go through, and also just being able to design

Unknown:

and illustrate the books in house, which is always the

Unknown:

thing, especially if you know people are trying to get into

Unknown:

children's publishing, finding these resources is always, you

Unknown:

know, probably the first obstacle they have to jump over

Unknown:

is, I don't know any illustrators. Or, you know, how

Unknown:

do I contact an illustrator? How much do I pay an illustrator?

Unknown:

You know, what's the way to kind of maintain connections and

Unknown:

relationships with the people that kind of help you with the

Unknown:

the book building itself. So we were really lucky in that sense,

Unknown:

because we knew a lot of that stuff, and we do a lot of that

Unknown:

stuff in house. So as far as, like, our book process, you

Unknown:

know, building a book, you know, working through a lot of the the

Unknown:

process of getting the book to the point of ready to be printed

Unknown:

and distributed, we have that, that ability to kind of control

Unknown:

that, that element of the process. So, you know, we, we're

Unknown:

coming up with the ideas and stuff here in in house right

Unknown:

now. And you know, we're, we're talking through the process of

Unknown:

the stories and illustrating them as we go along with the

Unknown:

writing process. And of course, that that allows us to kind of

Unknown:

avoid some overhead too, because we're not, yeah, we're not,

Unknown:

we're not paying illustrator, because I'm doing it all for

Unknown:

myself. But, uh, so yeah, our small, our small publisher,

Unknown:

publishing houses, is essentially kind of maintained

Unknown:

by the fact that we can avoid some of that overhead. Our

Unknown:

biggest issue has been marketing, yeah and publicity,

Unknown:

which is is like a whole nother set of skills, especially for a

Unknown:

creative because, as you know, people that make stuff tend to

Unknown:

be really bad at you. Telling people about it. I don't know

Unknown:

what it is. It's just something, something inherent in putting

Unknown:

something together, that when you're done with it, you're kind

Unknown:

of like, Oh, here's this, this beautiful thing that I've done

Unknown:

and I'm proud of it, or I'm a little nervous about it, right?

Unknown:

You don't want to go ring a bunch of bells and stuff to kind

Unknown:

of be like, Hey everybody, look at this. It feels self serving,

Unknown:

yes, because

Emily Einolander:

when you're creative, they always kind of,

Emily Einolander:

there's a, I mean, at least my parents did this was like, Don't

Emily Einolander:

be cocky, like people, like a humble person better.

Unknown:

Yeah, you're, you're definitely, you're definitely

Unknown:

taught that at a young age is that you know, if you, if you

Unknown:

got, if you have a special ability, if you have something,

Unknown:

that you're, that you're that's your, that you've put a lot of

Unknown:

time and stuff into, is that, yeah, you don't want to, you

Unknown:

don't want to, you know, try to make a big, a big thing about

Unknown:

it. You don't want to, you know, try to stand up on the on the

Unknown:

soapbox and let everybody know. But you kind of have to, if

Unknown:

you're going to do this as a, as a as a job, as a profession.

Unknown:

It's one of those things that you have to shed early on,

Unknown:

right? Yeah, because it's, it's strange, once you start showing

Unknown:

your work, if you can do it with a level of humility and still

Unknown:

and still be promotional about it, people actually respond to

Unknown:

that, you know, because there are a lot of creators out there

Unknown:

that that don't feel like they have the voice to talk about

Unknown:

their work, right? And when they see that you can do it, it kind

Unknown:

of empowers them to be like, Well, hey, I have stories too. I

Unknown:

have illustrations. I have artwork that I would love to

Unknown:

share with the world, and that actually ends up lending itself

Unknown:

well to our, our version of being visible, which is, you

Unknown:

know, we're not great at marketing. Actually, next year,

Unknown:

we're actually going to be working with the publicist,

Unknown:

which is, which is going to be really cool, I think, because I

Unknown:

think we got a lot of great stuff that can, that can lend

Unknown:

itself to, you know, a publicist being able to run with but up

Unknown:

until this point, our primary way of getting the word out is

Unknown:

just getting out in front of people. So the Pacific Northwest

Unknown:

is a great place to find events, and, you know, from small to

Unknown:

really large events, to get out in front of people that are

Unknown:

really interested and passionate about literature, or, you know,

Unknown:

specifically, in the graphic novel arena and and it's been

Unknown:

awesome. It's awesome. You know, we go to events pretty much

Unknown:

every month, there's always something that's available to

Unknown:

us. And we also work with a couple of organizations here in

Unknown:

in Portland, specifically right brain initiative, literary arts,

Unknown:

a couple of different Chamber organizations and Rotary Clubs

Unknown:

and that kind of thing. And also smart book. If you're familiar

Unknown:

with smart book, there's an organization here in Portland

Unknown:

that that goes out to schools, a lot of underrepresented schools,

Unknown:

public schools, and schools with a high number of minority

Unknown:

students and lower income students, and reads books to

Unknown:

them. You know, on it they have, they have partner, partnered

Unknown:

with a couple of different of civic organizations, and they go

Unknown:

out to these communities and they read to these kids, and

Unknown:

which is awesome, and it's amazing experience to witness,

Unknown:

because young people really crave that interaction with

Unknown:

adults, and also that interaction with literature,

Unknown:

having having it, being read to them. And those organizations

Unknown:

partner with us, and we come out. We'll do classes, we'll do

Unknown:

we'll do readings. We'll just, we'll just do opportunities

Unknown:

where the kids can sit down and talk to us about making books

Unknown:

and writing stories and stuff and that kind of that has really

Unknown:

been our, our bread and butter, our our saving grace, really is

Unknown:

being able to talk to people about this stuff and then being

Unknown:

encouraging and positive about them finding a way to tell their

Unknown:

personal stories as well.

Emily Einolander:

Wow. Yeah. So would you say that most of your

Emily Einolander:

sales are direct, or do you have like bookstores that you're a

Emily Einolander:

part of as well?

Unknown:

Yeah, and as a great thing too about living in this

Unknown:

area is small bookstores are very supportive of independent

Unknown:

publishers. We do run into some roadblocks because, of course,

Unknown:

right now we're distributing through two different avenues,

Unknown:

Amazon and. In Ingram Spark. And Ingram Spark, of course, is it's

Unknown:

less cost effective, but at the same time, it's easier to get

Unknown:

your books into brick and mortar stores, because, you know, some

Unknown:

bookstores are resistant to having Amazon books that are

Unknown:

published exclusively through Amazon on their shelves, and

Unknown:

that it kind of sucks.

Emily Einolander:

Yeah, choose, yeah.

Unknown:

Well, I mean, that's the thing. It's one of the first

Unknown:

things that we ran into, we were trying to decide. We're like,

Unknown:

Okay, well, we want to, you know, we're cutting down

Unknown:

overhead and so many other places. Let's cut down overhead

Unknown:

and just distribute exclusively through Amazon, because you can,

Unknown:

you can get a decent product through the their printing arm,

Unknown:

you know, which is now KDP, or, you know, Kindle Direct

Unknown:

Publishing. You can get a decent, a decent book that way.

Unknown:

Problem is, is that, here it is, you have this huge online

Unknown:

distribution network, and yet brick and mortar stores are

Unknown:

like, Ah, well, if you guys are going that way, then we're not

Unknown:

sure we want to carry your books in the store. And so, you know

Unknown:

that's, that's, that's a problem, but that's another good

Unknown:

aspect of being publicly, I mean being visible in the community,

Unknown:

is that even though small pub small bookstores don't

Unknown:

necessarily want to carry Amazon distribute books, they do want

Unknown:

to carry books by local publishers. So they have to,

Unknown:

they have to decide at that point it's like, oh, well, you

Unknown:

have a you have a strong backing, you have a strong

Unknown:

readership in the area. Am I gonna nickel and dime you

Unknown:

because of the because of the Amazon thing? So that's kind of,

Unknown:

we live in a weird space, because we'll show up at a small

Unknown:

bookstore only like, hey, you know, we'd love for you to carry

Unknown:

our books. And they're like, Oh, well, there's Amazon on here.

Unknown:

It's like, but we work with your local Rotary, and we read to,

Unknown:

you know, 150 kids in your in your area, and they know who we

Unknown:

are, so they're like, Okay, well, yeah, we'll carry your

Unknown:

books.

Emily Einolander:

So it sounds like both a desire for

Emily Einolander:

cooperation and support, but also maybe a little bit of

Emily Einolander:

reputational leverage,

Unknown:

yeah, yeah, yeah. I would say that. I would

Unknown:

definitely say that it's a good way of putting it, and I think

Unknown:

that's something that I think a lot of people that get into

Unknown:

publishing don't necessarily think about in the onset, is

Unknown:

that, you know, you have to create good content. Of course,

Unknown:

you know, making a book is about making something that is, you

Unknown:

know, that has some some worth to it. But at the same time, we

Unknown:

found a way to take not only the that creating that book is not

Unknown:

the primary focus of what we do. We we bring in the stuff that,

Unknown:

the stuff that really matters to us, as far as you know, talking

Unknown:

to young people, encouraging young people and and basically

Unknown:

telling them that you know that their voices matter. So you have

Unknown:

to have something that you really believe in, too, you

Unknown:

know. You have to have a platform, you know. And our

Unknown:

platform becomes a driving force for the books, and the books

Unknown:

become a driving force for the platform, so the two feed into

Unknown:

each other, and they actually give us more opportunities than

Unknown:

we than we would even know, you know, we have people that call

Unknown:

us to come out and do events completely based on the fact

Unknown:

that we were, that we spoke at another event, or, you know,

Unknown:

that kind of thing. So yeah, I think that the that when you

Unknown:

think about it in a marketing sense, it it feels a little

Unknown:

dirty, because you're like, Oh, I'm using the things I believe

Unknown:

in to sell my books. And I'm like, but no, no, I think that

Unknown:

there's a, there's a weird synergy that comes from it,

Unknown:

because it makes doing the work and all the pitfalls and stuff

Unknown:

that come from doing the work, it makes them mean more, oh

Unknown:

yeah, not only to you, but to the people that actually pick up

Unknown:

the work.

Emily Einolander:

So So would you say that when you began your

Emily Einolander:

company, you kind of had a vision of it being like, split

Emily Einolander:

between, you know, the creative process that's satisfying to

Emily Einolander:

you, but then also the satisfaction that comes from,

Emily Einolander:

like community outreach was that always kind of in the plan,

Unknown:

you know, to, I'm not gonna lie and say I had a really

Unknown:

strong plan that that would be misrepresent. Myself for the

Unknown:

scattershot kind of creative that I am, but, um, I think

Unknown:

that, you know, once again, I'm, I'm 5050, partner in this thing

Unknown:

with my wife. And Josie is a interesting person, you know,

Unknown:

she's, she's constantly thinking about how she can, how she can

Unknown:

be of service to other people, which is, which is weird,

Unknown:

because if you met her, you know, sometimes she's just like,

Unknown:

oh, no, I don't, I don't have time for

Emily Einolander:

people today. Well, I guess you got to kind of

Emily Einolander:

be like that when you're a generous person.

Unknown:

Yeah, that's the thing. And she's taught me so much

Unknown:

about this. But honestly, what at the beginning, I wanted to

Unknown:

make beautiful books. You know, I love, I love a beautiful, a

Unknown:

beautiful book, something that is, is an art object in and of

Unknown:

itself. You know, not just a story, but, you know, beautiful

Unknown:

illustrations, you know, well crafted, that kind of thing. And

Unknown:

I'm very passionate about stories and but at the same

Unknown:

time, my wife was telling me it's got to be about more than

Unknown:

just that. You know, you got to find a way to take something

Unknown:

that you love and make it of benefit to to others. And I

Unknown:

instantly gravitated towards talking to young people, because

Unknown:

I feel privileged in the fact that I've been able to keep the

Unknown:

12 year old version of myself alive through feeding him

Unknown:

Captain Crunch and watching cartoons and reading books,

Unknown:

whatever. And I realized that in the world that we live in right

Unknown:

now that not everybody is allotted that that opportunity

Unknown:

to be able to keep that version of themselves that is filled

Unknown:

with wonder and filled with excitement about things and is

Unknown:

open minded to learning you know, not only new things about

Unknown:

the world, but new things about themselves. And I felt like I

Unknown:

wanted to make stuff that encouraged that. But you can't

Unknown:

just make stuff to encourage that. You have to. You have to

Unknown:

get out and talk about it. You have to learn to be open about

Unknown:

it, vulnerable enough about your own experience to you know, let

Unknown:

a young person see that, yeah, it's, it's, it's hard in a world

Unknown:

where it's constantly trying to get you to kind of fit into a

Unknown:

certain mold, to hold on to those things that are important

Unknown:

to you, the things that make you happy, the things that fill you

Unknown:

with joy. But also it's possible, you know, it's very,

Unknown:

it's very possible. And by doing that, you can find a way to take

Unknown:

the things that that you love and improve the lives of people

Unknown:

around you. So you kind of have to, you have to talk the talk

Unknown:

and walk the walk at the same time. So, so, yeah, I mean, it

Unknown:

was kind of an organic, organic development of this, of the

Unknown:

mission that we have.

Emily Einolander:

Well, how do you manage the time between the

Emily Einolander:

creative work and then the outreach work? It sounds like a

Emily Einolander:

lot of a lot of traveling energy put in different directions. It

Emily Einolander:

must be. It is, it is,

Unknown:

once again, our situation is a little different

Unknown:

than some. We are foster parents, and we've been foster

Unknown:

parents for a number of years, and which allots us right now to

Unknown:

work from home. So we're at home with the kiddos, and we're

Unknown:

finding time in between chaotic joy and, you know, ruckus, to

Unknown:

actually get things done. And also we try to do this stuff as

Unknown:

a family, so when we go out to events, it's me, Joe's Victor

Unknown:

and Pam. And another part of it too is just having people see us

Unknown:

kind of manage the chaos and still be able to talk about the

Unknown:

books and stuff. It's, strangely enough, kind of encouraging to

Unknown:

people. I think, oh, yeah, but it's definitely a conversation

Unknown:

starter.

Emily Einolander:

I know I'd be more confident in a children's

Emily Einolander:

book publisher if I see actual kids with them. Make you think

Emily Einolander:

it's more of a love project than just like, yeah, there's money

Emily Einolander:

in children's books, which I don't even know if that's true,

Emily Einolander:

but yeah, so the kids like getting out there and meeting

Emily Einolander:

people as well.

Unknown:

Yeah, when Victor was little, we used to. Uh, when we

Unknown:

would go to events and stuff, he was kind of a draw for people,

Unknown:

because, like, if you've seen my kid, he is super cute, and he's

Unknown:

very gregarious and and he talks a lot, and

Emily Einolander:

so, yeah, writing the books,

Unknown:

I hope so. I really hope so. He's got, he's such a

Unknown:

storyteller, if he doesn't write books, he's gonna be like an

Unknown:

actor or something, or, you know, musician or whatever he's

Unknown:

he's got a he's got so many different talents that I'm just

Unknown:

just trying to keep up. But, but, yeah, I mean, he was, he

Unknown:

loves the stuff. He would come out to the events with us, and

Unknown:

he's kind of our little mascot, you know. And now, now we got

Unknown:

cam, and Cam's got a different, a different personality. He's,

Unknown:

he's more subtle, he's more, you know, measured and but at the

Unknown:

same time, they're both just, they're bright lights, you know,

Unknown:

you can't, you can't stop them from shining. So they inspire

Unknown:

the work. So I gave them both. They both have official titles

Unknown:

in our company, there are CIOs, which is Chief inspiration

Unknown:

officers, yeah, yeah. And that's, and, you know, they get

Unknown:

a small salary. Sometimes I give them candy in exchange for

Emily Einolander:

gold goldfish crackers,

Unknown:

like I'm gonna get. When to keep the cash, you know,

Unknown:

we're gonna put it in the savings account for you. But in

Unknown:

exchange for that, yes, here is a box of sticks.

Emily Einolander:

Thanks for the idea, buddy.

Unknown:

The hope is, is that you know that it at some point,

Unknown:

you know this is, this will be like, it'll be something that we

Unknown:

can pass along to them, if, if for no other reason than for

Unknown:

them to be able to see that, you know, when they were kids, Mom

Unknown:

and Dad were were out sharing the joy with them. So, yeah, I

Unknown:

mean, it's, it's a weird balance. We're, we're benefited

Unknown:

by the fact that we are foster parents and, you know,

Unknown:

advocating for kids has always been part of our our lives as a

Unknown:

married couple, too. So this was actually just a natural, a

Unknown:

natural combination of that advocacy for kids and creating

Unknown:

books.

Emily Einolander:

So, yeah, yeah, that shows well.

Unknown:

Thank you. Thank you. We hope so. We hope people see

Unknown:

it, you know, because it's, it's, it's definitely us, it's,

Unknown:

and it's not manufactured in any kind of way. But, uh, yeah,

Unknown:

yeah. I mean, it's, it's tough. It's tough managing the travel,

Unknown:

as far as the events and stuff are concerned. And, you know,

Unknown:

like any kind of, any other publishing company and stuff,

Unknown:

you know, we're trying to figure out, you know, where is it cost

Unknown:

effective to do community work? Where, where could we best serve

Unknown:

the, you know, the core mission of the of the company and just

Unknown:

where can we afford to go, honestly,

Emily Einolander:

so that's how you kind of pair down which

Emily Einolander:

offers you should take in terms of speaking and presenting and

Emily Einolander:

stuff like that.

Unknown:

Yeah, yeah. I mean, we had, we were really lucky last

Unknown:

year. We had a couple of universities down south that

Unknown:

requested us to come out. We couldn't do all of them, but I

Unknown:

was able to go and speak at Mississippi State, which is my

Unknown:

alma mater, and which was amazing. It was probably one of

Unknown:

the most I don't know. It made me feel like I had my stuff

Unknown:

together in the same classroom that I went to school at, I got

Unknown:

to see all my old professors, and they were all pat me on the

Unknown:

back. And they were like, Oh, you did a great job. We're so

Unknown:

proud you got to do this stuff. And I'm like, Oh, thank god I

Unknown:

didn't crash and burn. They were, they're very, very

Unknown:

encouraging, especially one, one of my um, one of my drawing

Unknown:

teachers that I I love, this woman, you know, unpassionately,

Unknown:

would go to her classes and just absorb everything she said. And

Unknown:

her name is SUNY Na, and she's short lady, but full of power

Unknown:

and and

Emily Einolander:

I found that that's usually true. My mom's a

Emily Einolander:

short woman, and she's she's got a lot of power.

Unknown:

I was so scared of her at one point, I really was,

Unknown:

because she just kind of exuded this this sense of.

Unknown:

Determination and and knowledge. And I got to go back to to speak

Unknown:

at Mississippi State. And she still had these drawings I had

Unknown:

made of her in class. I did a whole bunch of little

Unknown:

caricatures of her as various warriors from all over the

Unknown:

world, you know, Samurai, Warrior, Viking, that kind of

Unknown:

thing. She kept the sketches, and she put them on her front,

Unknown:

the front of her office store. So yeah, first, and I was like,

Unknown:

Okay, I'm doing okay. I'm doing okay. And she was super

Unknown:

encouraging. All of them were and, but we, you know, we found

Unknown:

a pair that visit that going to Mississippi State was, you know,

Unknown:

visiting family and that kind of thing. And one other visit we

Unknown:

got to do down south was we went to Jefferson state in

Unknown:

Birmingham. We were invited out there to do presentation and

Unknown:

sell some books at a comic book convention. They were just

Unknown:

getting off the ground, and that was a really great experience as

Unknown:

well. And so, so, yeah, yeah, we find ways to get these things,

Unknown:

get these things into the schedule, and we're hoping that,

Unknown:

you know, 2019 will see us doing more that kind of stuff. And my

Unknown:

big, my big plan is I want to do two big events a year, and I'm

Unknown:

shooting for San Diego. I like Comic Con. I'm shooting for San

Unknown:

Diego this year. I mean, 2019 but if I can't make San Diego,

Unknown:

then I want to do Chicago con. Because, um, we have a lot of we

Unknown:

have a lot of support in that area.

Emily Einolander:

So, oh, great, yeah, wow, wow. That's a that's

Emily Einolander:

serious stuff. Is the is the publicist gonna kind of take

Emily Einolander:

some of the scheduling duties off of your plate and like

Emily Einolander:

applying for stuff and

Unknown:

events, that's the hope. That's the hope. We also

Unknown:

like to be a little bit more visible as far as applying for

Unknown:

awards, and this would be a big help in that, in that avenue, I

Unknown:

know it's because we're, we're just constantly working, you

Unknown:

know, we're trying to, if we're not taking care of the kids,

Unknown:

then we're, you know, we're working on new projects. So

Unknown:

applying for awards. Seems like it's like the on the bottom of

Unknown:

the list of stuff to do, right? But it's so important when

Unknown:

you're working in publishing, to look for those accolades. Those

Unknown:

accolades give you an opportunity to be visible and

Unknown:

kind of continue to work. So that's another big thing this

Unknown:

year. I think, I think we've got some really good work. So, oh

Unknown:

yeah, there's some awards that we could probably pull in if we

Unknown:

actually applied for them.

Emily Einolander:

So, oh yeah, okay, that's, that's the hope

Emily Einolander:

too. Well, I think that's a good resolution for 2019,

Unknown:

yeah, yeah. You gotta plan. You gotta have you gotta

Unknown:

have goals, because it's stuff that when you get up in the

Unknown:

morning and you're like, What the hell am I supposed to be

Unknown:

doing today? It's like, oh, here's my list.

Emily Einolander:

Pick one. All right. Well, do you want to plug

Emily Einolander:

anything that you got coming up, whether it's book or event

Unknown:

or, let's say, well, actually, throughout the

Unknown:

holidays, where we tend to be pretty low key, but early 2019

Unknown:

the miraculous elements, Book Two of the mysteries of Laurel

Unknown:

society is going to be coming out, and I'm very excited about

Unknown:

that. It's going to be filled with amazing illustrations and

Unknown:

continuation of our of our journey, of our characters. This

Unknown:

time they are whisked off on an adventure at a convention of

Unknown:

magic, of magic craftsmen and artificers in in Chicago,

Unknown:

Illinois, yeah, and while they're there, there's a strange

Unknown:

attack and a villain makes Himself known. And our

Unknown:

characters kind of have to go through a bit of a chase through

Unknown:

the city, and they're discovering things about

Unknown:

themselves and about the wider world of kind of creative magic

Unknown:

in our story. So it's, it's, it's the next step in in the

Unknown:

series, which is going to be five books, and it's constantly

Unknown:

escalating. You know, it's like, I love my characters. They're,

Unknown:

they're real and very human to me, and I love seeing what the

Unknown:

next step is for. So I hope, I hope readers are as well. So,

Unknown:

so, yeah, that that coming. And then a little tiny book that

Unknown:

we're gonna be doing, if you guys are familiar at all with

Unknown:

our work. Then I did a little book called fancy dressed

Unknown:

animals. It was accidental book. My wife's OS told her I wasn't

Unknown:

gonna be working on any projects, and I said I was gonna

Unknown:

just do a series of drawings just for myself, really, of

Unknown:

animals dressed in Victorian clothes, you know. And but while

Unknown:

you're doing that, you're actually coming up with the

Unknown:

characters and the histories and personalities and stuff of them.

Unknown:

And by the time I was done, my wife said, you basically wrote

Unknown:

another book on accident out, and it's been, it's a really fun

Unknown:

little thing, and people pick it up at events and stuff. So I

Unknown:

decided I was going to do another one. But this one is not

Unknown:

fancy dressed animals. It's fantasy dressed animals. So it's

Unknown:

just come like archers and warriors and, you know, wizards

Unknown:

and basically any, any, any version of a fantasy character

Unknown:

that you can imagine, but like a hippopotamus or, you know, I

Emily Einolander:

love artworks,

Unknown:

yes, me too. That'll be coming out in early 2019 as

Emily Einolander:

well. Great. So where can people buy your

Emily Einolander:

books? And where can they find you? On social media.

Unknown:

You can find our books on Amazon. You can search by my

Unknown:

name, Brian W Parker, or by my wife's, Josie a Parker. And all

Unknown:

that stuff is available prime and you can have it shipped to

Unknown:

your home. Our books are also available at a couple of small

Unknown:

bookstores here in the Pacific Northwest, in particular,

Unknown:

Powell's, another read through and green mean books. And as far

Unknown:

as where you can find us on social media, where you can find

Unknown:

us at believe and wonder on Facebook, and we're pretty

Unknown:

active on that site, or you can find us on our website, which is

Unknown:

believe and wonder.com and we post pretty regularly There to

Unknown:

our blog, and you can see examples of our our books and

Unknown:

artwork and, oh, another big thing that we do this time of

Unknown:

year, every year, I put out a poster in our series called The

Unknown:

Santa propaganda project. Oh, that's right. So I, I love

Unknown:

propaganda posters from World War Two. I love them for the

Unknown:

esthetic, but also they're they're weird in the way that

Unknown:

they try to kind of be persuasive. So I try to find a

Unknown:

way to take that style and incorporate and and use it as a

Unknown:

way of promoting positive things. So Santa Claus is in my

Unknown:

heart. I am Santa Claus.

Emily Einolander:

So I can see that. I can definitely see that

Unknown:

I don't know why I'm eventually, I'm gonna buy myself

Unknown:

a really good Santa suit, and that's gonna be another thing I

Unknown:

do

Emily Einolander:

every you're gonna just bring more joy to

Emily Einolander:

children than yours.

Unknown:

So, yeah, I do, I do a poster in the propaganda style

Unknown:

from World War Two, but as Santa Claus, and they're really fun.

Unknown:

We've I've done it for seven years now, and this year is

Unknown:

going to be really good, too.

Emily Einolander:

And did I see you doing like a Soviet Santa

Emily Einolander:

thing at some point,

Unknown:

they're all, it's weird, because I will find

Unknown:

different inspirations. And sometimes it's Soviet propaganda

Unknown:

posters, yeah, and then sometimes it's British. And

Unknown:

then, of course, American ones were hilarious, and try to avoid

Unknown:

any axis powers.

Emily Einolander:

Yeah, that's, that's no fun

Unknown:

at all. But, you know, primarily it's, it's, it's, it's

Unknown:

our version of Santa. We did, actually did a book about it,

Unknown:

called Nicholas and Sabina in the busy season, season where

Unknown:

our version of Santa Claus is, is, in a lot of ways, based on

Unknown:

the lower which is, you know, he's originally from, from

Unknown:

Turkey in that area. So our Santa is a Turkish Santa,

Emily Einolander:

okay, I didn't know about that.

Unknown:

Yeah, well, you know, the the tradition says that it's

Unknown:

that Nicholas. You know, St Nicholas was born in

Unknown:

Constantinople and in that area, but he's. Originally from

Unknown:

Turkey, at the area that is now Turkey and all of his, all of

Unknown:

the things that led up to him being a saint was, you know,

Unknown:

giving to young people. He was, he was constantly, you know,

Unknown:

trying to, you know, to look after the the unloved and the

Unknown:

unlooked after children of the world. And so, yeah, the story

Unknown:

that we came up with for our Santa is definitely based in

Unknown:

that tradition. So, so, yeah, it's, it's weird. It's weird.

Unknown:

The amount of stuff I know about Santa Claus,

Emily Einolander:

well, you gotta, you gotta do your

Emily Einolander:

research, right?

Unknown:

Yes, yes, that's it research. That's it.

Emily Einolander:

Research can be fun, all right. Well, I'll be

Emily Einolander:

sure to link to all of that on our post, on our website, and

Emily Einolander:

yeah, is there anything else that you want to share?

Unknown:

Or, Oh, well, I don't know just I know that sometimes

Unknown:

it can seem a little daunting, the idea of finding a way to

Unknown:

share those stories, all those things that are important to you

Unknown:

and that you're passionate about to the world. But as a person

Unknown:

that's trying to do it right now, I can say that it's totally

Unknown:

possible and that you have to kind of manage your

Unknown:

expectations. Everybody kind of wants to have that that JK,

Unknown:

Rowling, you know, million dollar book that comes out

Unknown:

right? I can say, from personal experience, that one person

Unknown:

walking up to you and saying, I read your book and it meant the

Unknown:

world to me at the time that I read it. It makes all of it

Unknown:

worthwhile. Yeah, I can, yeah, yeah. And it's, it's, it's a,

Unknown:

it's an interesting connection. It, it really kind of shows what

Unknown:

humanity is kind of meant for. Really, it's about inspiring the

Unknown:

people that you can and I had the best experience of my life.

Unknown:

The beginning of this year, I went to the Clackamas Rotary

Unknown:

Club. They were doing a smart book event. They had out about

Unknown:

30 or 40 kids that had been read to by the organization that

Unknown:

year, and they gifted them a copy of our book that had just

Unknown:

come out at that time. Darren Strider, Bumblebee writer. And

Unknown:

at the end of the event, the kids got to come up and get a

Unknown:

copy signed and

Emily Einolander:

their first reading, I know

Unknown:

it was, it was amazing. It was amazing. They had these

Unknown:

kids standing in front of me and being like, Did you really write

Unknown:

this? Did you draw these pictures? And I was like, yeah,

Unknown:

yeah, I did. And it really did bring home why we do this stuff,

Unknown:

and what's it about, what's it's, what's it's, what the real

Unknown:

reason for doing this stuff is to inspire and encourage.

Emily Einolander:

Well, I feel very encouraged right now in

Emily Einolander:

publishing. So it's sometimes it can feel like, Oh, well, nobody

Emily Einolander:

reads and it's all a bummer out there. But you know, that's not

Emily Einolander:

true.

Unknown:

Special, yeah? Well, that's the cool thing about

Unknown:

being a creative, about being an artist in this time where it

Unknown:

seemed like I don't know people, people kind of suck a little

Emily Einolander:

bit. Yeah? And it's just it's hard not to be

Emily Einolander:

cynical.

Unknown:

Yeah, it's hard not to be cynical, but I think that

Unknown:

this is a time when when the contribution of artists really

Unknown:

shines is because what is art if not kind of honoring the human

Unknown:

experience?

Emily Einolander:

You know, in a time when it's needed the most,

Emily Einolander:

needed the most.

Unknown:

So yeah, be encouraged, creatives, you know you're the

Unknown:

work that you're doing is needed and necessary.

Emily Einolander:

Well, thank you to Brian Parker for sharing

Emily Einolander:

this time with us and sharing his books with us. I will direct

Emily Einolander:

you on the show notes to his website, social media and places

Emily Einolander:

where you can buy his wonderful books. Thanks for listening

Emily Einolander:

today. You can find us@hybridpubscout.com you can

Emily Einolander:

find us on Facebook at hybrid pub Scout, on Twitter, at hybrid

Emily Einolander:

pub scout. We're on SoundCloud, Apple podcasts, player FM, just

Emily Einolander:

search hybrid pub Scout, and we'd love it if you left us a

Emily Einolander:

five star review. Thanks for listening and thanks for giving

Emily Einolander:

a rip about books. You.

Unknown:

You.

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