This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Microsoft is one of the world’s most successful companies in technology, entertainment and in recent years, a leading platform in gaming.

This week's episode of "Let's Talk Loyalty" features Adam Grupp, Director of Microsoft Rewards, who leads the company’s loyalty proposition.

Microsoft Rewards engages members for gaming online, through Xbox as well as its Bing search site, where users earn rewards that can be redeemed for in-game activities, passes and charitable contributions.

Hear how Microsoft Rewards thinks about loyalty and Adam's insights on key future trends for loyalty professionals to consider.

Show Notes:

1) Adam Grupp, Director of Microsoft Rewards, Microsoft

2) Microsoft Rewards