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AAR President: Knowing the people behind the creds - Lisa Colantuono
Episode 313rd June 2025 • The Immortal Life of Agencies • Co:definery
00:00:00 00:40:40

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Today’s guest is Lisa Colantuono, President of search consultancy, AAR Partners. With decades of experience and zero time for fluff, Lisa lays bare what agency searches should really be about - forging proper partnerships, not playing matchmaker. 

Building on themes of trust and transparency, Lisa shares horror stories as well as best practice - including how new-business is never a numbers game, what great pitches look like, and why IRL counsel and feedback is so essential. 

She also unpacks what the smartest agencies do differently - from demonstrating their expertise, to how they show up with real authenticity. 

HIGHLIGHTS: 

[02:17] What search consultants really do

[08:49] Protecting both agencies and clients

[11:05] The critical elements of a pitch

[14:23] How to kill off spec work

[18:25] Saying no more than yes

[23:55] Fear makes agencies play small

[29:40] Beware the industry of rookies

[36:56] Better consultants mean better matches

MORE ABOUT LISA:

Linkedin: linkedin.com/in/lisa-colantuono-aar

Website: aarpartners.com


MENTIONED IN THE EPISODE:

AAR IRL: linkedin.com/posts/lisa-colantuono-aar_aarirl


HOST SOCIALS:

Linkedin:  linkedin.com/in/robinbonn

Twitter: twitter.com/robonn


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